## Overview

The **Bulk Ads Scheduling** feature gives Publishers and Advertisers full control over when individual ads run within a campaign - all without creating multiple campaigns.

This improvement dramatically increases efficiency by allowing campaign managers to **schedule multiple ads at once**, saving time and enabling more precise campaign management.

By default, ads inherit their campaign’s start and end dates. With **Bulk Ads Scheduling**, users can override this default to fine-tune when specific ads should run — for example, managing **seasonal variations** within a single campaign.

> **Example:**  
> A retailer can create one “Coca-Cola” campaign and schedule **Christmas**, **New Year**, and **Spring** ads to run at different times - all under the same campaign.

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## Where to Find It

To access Bulk Ads Scheduling:

1. Navigate to the **Campaigns** list in Console.
2. Locate the campaign you want to manage.
3. Click the **(...) More** icon on the right-hand side.
4. Select **Active ads** to open the campaign’s ad list.

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## How It Works

Once inside the campaign’s ad view:

1. Select one or more ads from the list.
2. Click **Schedule ads** in the top-left toolbar.
3. A pop-up will appear allowing you to define the **start** and **end** dates for the selected ads.

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## Scheduling Modes

The system supports several scheduling modes, depending on which dates you define:

### **1. Default Campaign Schedule**

If no custom schedule is applied:

> _Your ads will run from the campaign’s start to end date._

- Applies automatically to all ads unless overridden.
- Keeps campaign and ad delivery fully synchronized.

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### **2. Start Date Only**

If only a start date is set:

> _Your ads will remain paused until the start date is reached, and then run until the campaign end date._

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### **3. End Date Only**

If only an end date is set:

> _Your ads will begin with the campaign’s start date and stop delivering once the ad end date is reached._

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### **4. Start and End Date**

If both dates are defined:

> _Your ads will deliver only between these selected dates - within the campaign’s duration._

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### **Important Rules**

- You can only set ad schedules **within the campaign duration**.
- Schedules apply **only to ads that are Active or Paused**.
- All original ad schedules will be **replaced with the new ones**.

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## Quick Editing Individual Ads

From the campaign’s ad list, you can also **edit individual ad schedules** directly - perfect for quick adjustments without reapplying a bulk change.

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## Example Scenarios

| Scenario | Description | Example |
| --- | --- | --- |
| **Seasonal Promotion** | Schedule unique creatives for each holiday period. | Christmas (Dec 1–31), New Year (Jan 1–10) |
| **A/B Testing** | Run different creatives for different date ranges. | “Version A” (Oct 1–7), “Version B” (Oct 8–14) |
| **Always-On Campaigns** | Keep base ads running while scheduling bursts for promotions. | Always-on ad + limited-time discounts |
| **Multi-region Management** | Stagger regional activations using local ad schedules. | “UK” (May), “DE” (June) |

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## Example in Console

Below you can see a campaign where multiple ads are selected and scheduled together:

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## Benefits

✅ **Save Time:** Manage multiple ad schedules in one action.

✅ **Increased Control:** Customize ad delivery windows for each creative.

✅ **Simplified Campaigns:** Maintain unified reporting and optimization.

✅ **Seasonal Flexibility:** Handle time-bound ads under one campaign setup.