| Name | Type | Description | Sample Data | |--------------------------------|--------|-----------------------------------------------------------------------------------------------------------------|---------------------------------------------------------------------------| | ClickId | string | Unique identifier for the click record, generated as MD5 hash of concatenated fields | "90e19b84e78f436286aa4195140c2998" | | Id | string | Original click identifier. A unique ID is generated for each click fired. | "a1b2c3d4e5f6g7h8i9j0" | | EventCreatedOn | timestamp | Unix timestamp in milliseconds when the event, in this case click, was created | 1735689600000 | | AdId | bigint | Identifier for the ad | 123456789 | | AdTypeId | bigint | [Type](https://dev.kevel.com/docs/ad-sizes) identifier for the ad | 1 | | AttributableItems | json | JSON array of items that can be attributed to the click | [{"MatchType": "SameProduct", "ProductId": "prod123", "Promoted": true}] | | AttributionClickLookbackWindow | integer | Window period for click attribution | 30 | | AttributionClickMatchType | string | Type of click attribution matching | "exact" | | AttributionViewLookbackWindow | integer | Window period for view attribution | 30 | | AttributionViewMatchType | string | Type of view attribution matching | "exact" | | BidModifier | json | JSON array of [bid modifications](https://dev.kevel.com/docs/bid-modifiers) | [{"multiplier": 1.5, "price": 0.75}] | | AdvertiserId | bigint | Identifier for the advertiser | 2325487 | | Burnin | boolean | Flag indicating if the ad is still in burn-in phase | true | | CampaignId | bigint | Identifier for the campaign | 123456789 | | ChannelId | bigint | Identifier for the channel | 123456789 | | ClickBuckets | json | The [bucket](https://dev.kevel.com/docs/click-bucketing) that the click belongs to. | { "Unique": { "Value": true } } | | ClickCount | bigint | [Count](https://dev.kevel.com/reference/response#event-multipliers) of clicks that has been incremented by the Event Multiplier | 1 | | CreativeId | bigint | Identifier for the creative | 123456789 | | Datacenter | boolean | Flag indicating if the click was served from a datacenter | false | | DecisionId | string | Identifier for the decision. A distinct value is created for each `placement` object in an ADR. | "90e19b84e78f436286aa4195140c2998" | | DecisionIdx | bigint | Refers to the index of the placement object in an ADR. | 0 | | DeviceBrandName | string | Brand name of the device | "Apple" | | DeviceBrowser | string | Browser name of the device | "Chrome" | | DeviceBrowserMajorVersion | string | Major version of the browser | "120" | | DeviceBrowserMinorVersion | string | Minor version of the browser | "0" | | DeviceBrowserRawVersion | string | Raw version string of the browser | "120.0.6099.130" | | DeviceFormFactor | string | Form factor of the device | "mobile" | | DeviceModelName | string | Model name of the device | "iPhone 13" | | DeviceOsMajorVersion | string | Major version of the operating system | "15" | | DeviceOsMinorVersion | string | Minor version of the operating system | "4" | | DeviceOsRawVersion | string | Raw version string of the operating system | "15.4.1" | | dt | string | Date partition | "2024/1/1" | | Ecpm | float | Calculated ECPM (Effective cost per thousand impressions) of the click | 2.50 | | EcpmPartition | string | [Partition](https://dev.kevel.com/docs/ecpm-partitions) for eCPM | "landing" | | EventMetadata | json | Additional [metadata](https://dev.kevel.com/docs/metadata-on-impressions-and-clicks) for the event. | { "Position": [ "1", "5" ], "Component": ["logo", "video", "CTA"], "ProductId": ["12345", "23456", "34567"] } | | FlightId | bigint | Identifier for the flight | 123456789 | | Fraudulent | boolean | Flag indicating if the click is fraudulent | false | | GdprComputed | boolean | If true, the request has [GDPR consent](https://dev.kevel.com/docs/gdpr-compliance-and-consent-settings) | true | | GdprIsEu | boolean | Flag indicating if the click is from EU, UK, or Switzerland | true | | GdprRaw | string | Raw [GDPR consent string](https://dev.kevel.com/docs/gdpr-compliance-and-consent-settings#setting-additional-consent-and-regulatory-parameters) in the request | "true" or "false" | | GdprSource | string | Source of GDPR consent information. '+' separated string of values: 'blk', 'req', 'udb', 'req'. example: 'req+udb'. | "req" or "udb" | | ImpressionCreatedOn | timestamp | Unix timestamp in milliseconds when the request was created | 1735689600000 | | ImpressionId | string | Original identifier of the impression generated by the same request. | "a1b2c3d4e5f6g7h8i9j0" | | IsRemainder | boolean | Flag indicating if this is a [remainder percentage](https://dev.kevel.com/docs/priorities#priority-fields) impressions as part of the Auction optimisation process | false | | IsValidUa | boolean | Flag indicating if the user agent is valid | true | | Keywords | json | JSON array of keywords | ["shoes", "sports"] | | LocationCity | string | City name | "San Francisco" | | LocationCountryCode | string | Country code. Can be referenced [here](https://dev.kevel.com/reference/list-geo-codes). | "US" | | LocationCountryName | string | Country name | "United States" | | LocationDmaCode | string | DMA code | "807" | | LocationLatitude | float | Latitude coordinate | 37.7749 | | LocationLongitude | float | Longitude coordinate | -122.4194 | | LocationMetroCode | string | Metro code | "SF" | | LocationPostalCode | string | Postal code | "94105" | | LocationRegion | string | Region name | "California" | | LocationSubregion | string | Subregion name | "Bay Area" | | MatchingKeywords | json | JSON array of matching keywords | ["shoes", "sports"] | | ModifiedPrice | float | Modified price value, for when [Bid Modifiers](https://dev.kevel.com/docs/bid-modifiers) are used | 0.75 | | NetworkId | string | Identifier for the network | "12345" | | OptimizedPrice | float | Optimized price value, after factoring in auto-bidding, second pricing and bid modifiers | 0.80 | | PlacementName | string | Name of the placement, as specified by 'divName' in the Ad Decision Request | "homepage_leaderboard" | | Price | float | Price of the Flight that is associated with the click e.g. $20.70. | 20.70 | | PriorityId | bigint | PriorityId of the Flight that is associated with the click | 123456 | | ProductId | string | Identifier for the product, if it is associated with a product Ad. | "prod_123" | | Properties | json | JSON object of additional [custom properties](https://dev.kevel.com/docs/custom-data-shipping-properties) sent with the click event | {"key": "value"} | | RateType | integer | [Rate type](https://dev.kevel.com/docs/flights#flight-fields) of the Flight that is associated with the click | 1 | | ReferrerUrl | string | Referral URL of where the ad served, requires passing in the `referrer` field in the Ad Decision Request | "[https://example.com"](https://example.com) | | RelevanceScore | float | Score indicating relevancy, requires passing in a [relevancy score](https://dev.kevel.com/docs/relevancy-score) in the Ad Decision Request | 500.00 | | Revenue | bigint | Revenue generated from the click multiplied by 1,000,000 (in order to support very small prices, such as $0.01 CPC). May be altered by [revenue modifying parameters](https://dev.kevel.com/docs/metadata-on-impressions-and-clicks#revenue-aka-advertiser-ad-spend). | 50000 | | SiteId | bigint | Identifier for the Site that the click served in | 1234567 | | TimezoneId | string | Identifier for the [time zone](https://dev.kevel.com/docs/time-zones-1#available-time-zones-strings) | "America/Los_Angeles" | | Url | string | URL of where the ad served, requires passing in the `url` field in the Ad Decision Request | "[https://example.com/page123"](https://example.com/page123) | | UserKey | string | Key identifying the user | "ue_e8be4e08dc0345e1b94157f104a5b2ef" | | ZoneId | bigint | Identifier for the Zone that the click served in | 1234567 |