Custom Data Shipping Properties

Setting Up Custom Data Shipping Properties

To add custom properties to data shipping logs, append the query parameter property on the event URL with a key/value pair in the format property:key=value:

Custom data shipping property query parameters

https://e-{networkId}.adzerk.net/e.gif?e=eyJ2I...tHmz3q0&property:foo1=bar1&property:foo2=bar2

Note that multiple properties can be appended. They are limited by the max length of the URL.

When the event URL is called, properties will then appear in data shipping logs:

Custom data shipping properties in logs

{
  "Meta:schema": "event",
  "Meta:version": "1.2",
  "Properties": {
    "foo1": "bar1",
    "foo2": "bar2"
  },
  ...
}
Log Type Where to Append Properties
Request The Decision API URL
Decision placement.properties in the Decision API request (note that these can also be used for custom targeting)
Selection N/A
Impression Impression URL (includes static text links but not email ad code)
Click Click URL (includes static text links and email ad code)
Conversion/Custom Event Conversion/event URL
UserDB UserDB API endpoints