| Name | Type | Description | Sample Data | | --- | --- | --- | --- | | CustomEventId | string | Unique identifier for the custom event record, generated as MD5 hash of concatenated fields | "90e19b84e78f436286aa4195140c2998" | | Id | string | Original custom event identifier. A unique ID is generated for each custom event fired. | "a1b2c3d4e5f6g7h8i9j0" | | EventCreatedOn | timestamp | Unix timestamp in milliseconds when the event, in this case custom event, was created | 1735689600000 | | AdId | bigint | Identifier for the ad | 123456789 | | AdTypeId | bigint | [Type](https://dev.kevel.com/docs/ad-sizes) identifier for the ad | 1 | | AdvertiserId | bigint | Identifier for the advertiser | 2325487 | | BidModifier | json | JSON array of [bid modifications](https://dev.kevel.com/docs/bid-modifiers) | Match: json
Keyword: string
Zone: bigint
Site: bigint
Multiplier: float
Price: float`[{"multiplier": 1.5, "price": 0.75}]` | | CampaignId | bigint | Identifier for the campaign | 123456789 | | ChannelId | bigint | Identifier for the channel | 123456789 | | CreativeId | bigint | Identifier for the creative | 123456789 | | CustomEventCount | bigint | [Count](https://dev.kevel.com/reference/response#event-multipliers) of the event that has been incremented by the Event Multiplier in either the Request placement or in the query parameter of the event. | 1 | | DataCenter | boolean | Flag indicating if the custom event was served from a datacenter | false | | DecisionId | string | Identifier for the decision. A distinct value is created for each `placement` object in an ADR. | "90e19b84e78f436286aa4195140c2998" | | DecisionIdx | bigint | Refers to the index of the placement object in an ADR. | 0 | | DeviceBrowser | string | Browser name of the device | "Chrome" | | DeviceBrowserMajorVersion | string | Major version of the browser | "120" | | DeviceBrowserMinorVersion | string | Minor version of the browser | "0" | | DeviceBrowserRawVersion | string | Raw version string of the browser | "120.0.6099.130" | | DeviceFormFactor | string | Form factor of the device | "mobile" | | DeviceModelName | string | Model name of the device | "iPhone 13" | | DeviceOsMajorVersion | string | Major version of the operating system | "15" | | DeviceOsMinorVersion | string | Minor version of the operating system | "4" | | DeviceOsRawVersion | string | Raw version string of the operating system | "15.4.1" | | dt | string | Date partition | "2024/1/1" | | Ecpm | float | Calculated ECPM (Effective cost per thousand impressions) of the custom event | 2.50 | | EventId | bigint | ID of the custom event, in the case of conversion is 1, 2, or 3 | 3 | | FlightId | bigint | Identifier for the flight | 123456789 | | Fraudulent | boolean | Flag indicating if the click is fraudulent | false | | GdprComputed | boolean | If true, the request has [GDPR consent](https://dev.kevel.com/docs/gdpr-compliance-and-consent-settings) either from the request itself, from a UserDB record etc | true | | GdprSource | string | Source of GDPR consent information. '+' separated string of values: 'blk', 'req', 'udb', 'req'. example: 'req+udb'. | "req" or "udb" | | Gmv | bigint | Gross Merchandise Value. Sourced from the event URL if appended as a query parameter. Calculated by taking the gmv parameter on the event URL and multiplying by 1,000,000. | 1000000 | | ImpressionCreatedOn | timestamp | Unix timestamp in milliseconds when the request was created | 1735689600000 | | IsRemainder | boolean | Flag indicating if this is a [remainder percentage](https://dev.kevel.com/docs/priorities#priority-fields) impression as part of the Auction optimisation process | false | | IsValidUa | boolean | Flag indicating if the user agent is valid | true | | Keywords | json | JSON array of keywords | `[ "shoes", "sports" ]` | | LocationCity | string | City name | "San Francisco" | | LocationCountryCode | string | Country code. Can be referenced [here](https://dev.kevel.com/reference/list-geo-codes). | "US" | | LocationCountryName | string | Country name | "United States" | | LocationDmaCode | string | DMA code | "807" | | LocationLatitude | float | Latitude coordinate | 37.7749 | | LocationLongitude | float | Longitude coordinate | -122.4194 | | LocationMetroCode | string | Metro code | "SF" | | LocationPostalCode | string | Postal code | "94105" | | LocationRegion | string | Region name | "California" | | LocationSubRegion | string | Subregion name | "Bay Area" | | MatchingKeywords | json | JSON array of matching keywords | `[ "shoes", "sports" ]` | | ModifiedPrice | float | Modified price value, for when [Bid Modifiers](https://dev.kevel.com/docs/bid-modifiers) are used | 0.75 | | NetworkId | string | Identifier for the network | "12345" | | OptimizedPrice | float | Optimized price value, after factoring in auto-bidding, second pricing and bid modifiers | 0.80 | | PlacementName | string | Name of the placement, as specified by 'divName' in the Ad Decision Request | "homepage\_leaderboard" | | Price | float | Price of the Flight that is associated with the custom event e.g. $20.70. | 20.70 | | PriorityId | bigint | PriorityId of the Flight that is associated with the custom event | 123456 | | ProductId | string | Identifier for the product, if it is associated with a product Ad. | "prod\_123" | | Properties | json | JSON object of additional [custom properties](https://dev.kevel.com/docs/custom-data-shipping-properties) sent with the custom event | `{ "key": "value" }` | | RateType | integer | [Rate type](https://dev.kevel.com/docs/flights#flight-fields) of the Flight that is associated with the custom event | 1 | | ReferrerUrl | string | Referral URL of where the ad served, requires passing in the `referrer` field in the Ad Decision Request | " [https://example.com](https://example.com") | | RelevanceScore | float | Score indicating relevancy, requires passing in a [relevancy score](https://dev.kevel.com/docs/relevancy-score) in the Ad Decision Request | 500.00 | | Revenue | bigint | Revenue generated from the custom event multiplied by 1,000,000 (in order to support very small prices, such as $0.01 CPC).May be altered by [revenue modifying parameters](https://dev.kevel.com/docs/metadata-on-impressions-and-clicks#revenue-aka-advertiser-ad-spend) . | 50000 | | SiteId | bigint | Identifier for the Site that the custom event served in | 1234567 | | TimezoneId | string | Identifier for the [time zone](https://dev.kevel.com/docs/time-zones-1#available-time-zones-strings) | "America/Los\_Angeles" | | Url | string | URL of where the ad served, requires passing in the `url` field in the Ad Decision Request | " [https://example.com/page123](https://example.com/page123") | | UserKey | string | Key identifying the user | "ue\_e8be4e08dc0345e1b94157f104a5b2ef" | | ZoneId | bigint | Identifier for the Zone that the custom event served in | 1234567 |