| Impression |
Records each time an impression is generated. Includes metadata like creative, campaign, and placement. |
Tracking ad delivery |
| Click |
Captures when a user clicks on an ad. Includes timestamp, device info, and associated impression metadata. |
Analyze click-through rates (CTR), user engagement, or measure ad creative performance. |
| Conversion |
Logged when a conversion event is attributed to a prior ad interaction (e.g. click or view). See Attribution. |
Track attribute sales that occur from ads |
| Custom Event |
Tracks custom events (e.g. add to cart, add to wish list). |
Track additional engagement metrics associated to ads |
| Request |
Logs every ad request made to Kevel's Decision API |
Gain visibility in to Ad Decision Requests sent to Kevel |
| Decision |
Contains detailed information for each placement you've asked Kevel to fill via Kevel's Ad Decision API |
Gain visibility in to Ad Decision Requests sent to Kevel, and for monitoring fill-rate in combination with Selection logs |
| Auction |
Records bidding data for each auction that occurs, including all bids and their projected values. |
Audit pricing and bidding logic, or build advanced bidding and auction health metrics |
| Selection |
Records final ad selections made by Kevel |
Gain further visibility in to each ad that Kevel has selected to serve. |
| UserDB |
Logs events related to user data writes and updates to Kevel’s UserDB (e.g. segmentation updates). |
Monitor updates made to UserDB. |