Impression

Name Type Description Sample Data
ImpressionId string Unique identifier for the impression record, generated as MD5 hash of concatenated fields "90e19b84e78f436286aa4195140c2998"
Id string Original impression identifier. A unique ID is generated for each selected ad.
Note: a row with a duplicate ImpressionId means the same impressionUrl was fired again		 "a1b2c3d4e5f6g7h8i9j0"
EventCreatedOn timestamp Unix timestamp in milliseconds when the event, in this case impression, was created 1735689600000
AdId bigint Identifier for the ad 123456789
AdTypeId bigint Type identifier for the ad 1
AuctionBids bigint Number of bids in the auction 5
AttributableItems json JSON array of items that can be attributed to the impression MatchType: string
ProductId: string
BrandId: string
MainCategoryId: string
MerchantId: string
Promoted: boolean[{"MatchType": "SameProduct", "ProductId": "prod123", "Promoted": true}]
AttributionClickLookbackWindow integer Window period for click attribution 30
AttributionClickMatchType string Type of click attribution matching "exact"
AttributionViewLookbackWindow integer Window period for view attribution 30
AttributionViewMatchType string Type of view attribution matching "exact"
BidModifier json JSON array of bid modifications Match: json
Keyword: string
Zone: bigint
Site: bigint
Multiplier: float
Price: float[{"multiplier": 1.5, "price": 0.75}]
AdvertiserId bigint Identifier for the advertiser 2325487
BurnIn boolean Flag indicating if the ad is still in burn-in phase true
CampaignId bigint Identifier for the campaign 123456789
ChannelId bigint Identifier for the channel 123456789
CreativeId bigint Identifier for the creative 123456789
Datacenter boolean Flag indicating if the impression was served from a datacenter false
DecisionId string Identifier for the decision. A distinct value is created for each placement object in an ADR. "90e19b84e78f436286aa4195140c2998"
DecisionIdx bigint Refers to the index of the placement object in an ADR. 0
DeviceBrandName string Brand name of the device "Apple"
DeviceBrowser string Browser name of the device "Chrome"
DeviceBrowserMajorVersion string Major version of the browser "120"
DeviceBrowserMinorVersion string Minor version of the browser "0"
DeviceBrowserRawVersion string Raw version string of the browser "120.0.6099.130"
DeviceFormFactor string Form factor of the device "mobile"
DeviceModelName string Model name of the device "iPhone 13"
DeviceOsMajorVersion string Major version of the operating system "15"
DeviceOsMinorVersion string Minor version of the operating system "4"
DeviceOsRawVersion string Raw version string of the operating system "15.4.1"
dt string Date partition "2024/1/1"
Ecpm float Effective cost per thousand impressions 2.50
EcpmPartition string Partition for eCPM "landing"
EventMetadata json Additional metadata for the event. Refer to the doc for parameters and values undefined<br>{ "Position": [ "1", "5"],<br> "Component": ["logo", "video", "CTA"],<br> "ProductId": ["12345", "23456", "34567"] }<br>
FlightId bigint Identifier for the flight 123456789
Fraudulent boolean Flag indicating if the impression is fraudulent false
FrequencyCap bigint Frequency cap value. 1 = Hour 2 = Day 3 = Minute. 3
GdprComputed boolean If true, the request has GDPR consent either from the request itself, from a UserDB record etc true
GdprIsEu boolean Flag indicating if the impression is from EU, UK, or Switzerland true
GdprRaw string Raw GDPR consent string in the request "true" or "false"
GdprSource string Source of GDPR consent information. '+' separated string of values: 'blk', 'req', 'udb', 'req'. example: 'req+udb'. "req" or "udb"
ImpressionCount bigint Count of impressions that has been incremented by the Event Multiplier in either the Request placement or in the query parameter of the impression. 1
ImpressionCreatedOn timestamp Unix timestamp in milliseconds when the request was created 1735689600000
IsRemainder boolean Flag indicating if this is a remainder percentage impression as part of the Auction optimisation process false
IsValidUa boolean Flag indicating if the user agent is valid true
Keywords json JSON array of keywords [{"shoes", "sports"}]
LocationCity string City name "San Francisco"
LocationCountryCode string Country code. Can be referenced here. "US"
LocationCountryName string Country name "United States"
LocationDmaCode string DMA code "807"
LocationLatitude float Latitude coordinate 37.7749
LocationLongitude float Longitude coordinate -122.4194
LocationMetroCode string Metro code "SF"
LocationPostalCode string Postal code "94105"
LocationRegion string Region name "California"
LocationSubregion string Subregion name "Bay Area"
MatchedSegmentIds json JSON array of matching Segment Ids [ "78", "2117" ]
MatchingKeywords json JSON array of matching keywords [{"shoes", "sports"}]
ModifiedPrice float Modified price value, for when Bid Modifiers are used 0.75
NetworkId string Identifier for the network "12345"
OptimizedPrice float Optimized price value, after factoring in auto-bidding, second pricing and bid modifiers 0.80
PlacementName string Name of the placement, as specified by 'divName' in the Ad Decision Request "homepage_leaderboard"
Price float Price of the Flight that is associated with the impression e.g. $20.70. 20.70
PriorityId bigint PriorityId of the Flight that is associated with the impression 123456
ProductId string Identifier for the product, if it is associated with a product Ad. "prod_123"
Properties json JSON object of additional custom properties sent with the impression event {"key": "value"}
RateType integer Rate type of the Flight that is associated with the impression 1
ReferrerUrl string Referral URL of where the ad served, requires passing in the referrer field in the Ad Decision Request "https://example.com"
RelevancyScore float Score indicating relevancy, requires passing in a relevancy score in the Ad Decision Request 500.00
Revenue bigint Revenue generated from the impression multiplied by 1,000,000 (in order to support very small prices, such as $0.01 CPM).For instance, if a flight has a Price of $50 CPM, each impression will have $0.05 of revenue associated with it. Multiplying that by 1,000,000 yields a Revenue value of 50000 on the impression record.May be altered by revenue modifying parameters . 50000
SiteId bigint Identifier for the Site that the impression served in 1234567
TimezoneId string Identifier for the time zone "America/Los_Angeles"
Url string URL of where the ad served, requires passing in the url field in the Ad Decision Request "https://example.com/page123"
UserKey string Key identifying the user "ue_e8be4e08dc0345e1b94157f104a5b2ef"
ZoneId bigint Identifier for the Zone that the impression served in 1234567