Promoted Posts

Overview

Used by: Social media sites and communities

Example companies: Reddit, Imgur, Facebook, Twitter, Pinterest

What: Ads that look, feel, and behave like organic posts; usually appearing "in-feed"

Why: User communities are user-first, so it’s important to provide non-jarring ad experiences

Common targeting: Demographic (from user-given information), frequency capping, interest/category targeting

Common tracked events: Impressions, clicks, social shares, comments, likes

Common platform models: Both self-serve and direct deals

Examples From Around the Web

Reddit:

Imgur:

Instagram:

📘

Looking to add promoted posts to your site/app? Kevel's APIs provide the infrastructure to build what you see above. Reach out for more info.