## Overview

**Used by**: Social media sites and communities

**Example companies**: Reddit, Imgur, Facebook, Twitter, Pinterest

**What**: Ads that look, feel, and behave like organic posts; usually appearing "in-feed"

**Why**: User communities are user-first, so it’s important to provide non-jarring ad experiences

**Common targeting**: Demographic (from user-given information), frequency capping, interest/category targeting

**Common tracked events**: Impressions, clicks, social shares, comments, likes

**Common platform models**: Both self-serve and direct deals

## Examples From Around the Web

**Reddit:**

**Imgur:**

**Instagram:**

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> Looking to add promoted posts to your site/app? Kevel's APIs provide the infrastructure to build what you see above. [Reach out](/content/contact/index.html) for more info.