## Overview

Your ad inventory can be sold in a number of different ways. There are pros and cons to each model; it all depends on your team and business goals. With Kevel you can sell your inventory in a variety of ways and configure the system to prioritize based on your goals.

The most common paths to take are:

- **[Direct Sold](https://dev.kevel.com/docs/direct-sold)**  
- **[Self-Serve](https://dev.kevel.com/docs/self-serve)**  
- **[Programmatic Fill](https://dev.kevel.com/docs/programmatic-fill)**

Updated 10 months ago

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