## Overview

Sites are useful for differentiating between different websites (domains, sub-pages), as well as different platforms. For instance, having a site for Web, iOS, and Android lets you target each with different ads and targeting parameters.

Or, you may own a network of sites, and you want to separate by "Recipes.com", "All Recipes", etc.

### Default Sites

All new Kevel accounts created after April 5, 2017 include three sites by default:

- iOS
- Android
- Web

You can create additional sites or remove these if you like.

### Site API Endpoints

Our full list of Site API endpoints can be found [here](https://dev.kevel.co/v1.0/reference/site).

## Site Custom Relevancy

Site Custom Relevancy Scores can be used to optimize the allocation of demand across your ad network’s sites for paced Ads. Site relevancy scores are used to adjust flight weights before a lottery or auction is performed. Sites with a higher relevancy score will have a higher weight than those with lower scores.

### Note

A site that does not have a defined relevancy score will have a default relevancy score of 500. As such, sites that have a relevancy score of less than 500 are considered to be punished, whereas sites that have a relevancy score of over 500 are seen as favourable within a channel.

## Site Zones

Zones allow you to target flights and creatives to specific areas of a site. To learn how to set them up and utilize them, refer to the [Zones](https://dev.kevel.co/docs/zones-overview) section.

## Adding a Site with API

Please refer to our [Create Site](https://dev.kevel.co/v1.0/reference/site#create-site) endpoint.

## Adding a Site with UI

1. Click **Inventory** --\> **Sites**  
2. Click **New Site** in top left  
3. Input the Website Title and the URL  
4. Save

## Adding a Site to a Channel

By default, you have an "All Sites" channel, which contains all sites. If you create a new site, the site is automatically added to **All Sites**. However, you can delete any site within this Channel. When a Site is created, it is given a default **Channel Priority** (or **Affinity**) of **10**.

To tie a Site to a Channel with the API, use the [Channel Site Maps](https://dev.kevel.co/v1.0/reference/channel-site-map) endpoint.

To add a Site to a Channel in the UI:

1. Go to **Inventory** --\> **Channels**  
2. Click **Sites** on far right of the **Channel**  
3. Click "Add a Site to this Channel" in top left

4. Pick the pre-created **Site** and give a **Channel Priority** (also known as **Affinity**)

A **Site's Channel Priority**, also known as **Affinity**, are different from the [Priorities](https://dev.kevel.co/docs/priorities) of a Channel. They are used when a Site is in multiple Channels, and you want to set up rules to prioritize traffic from one Channel over another. For instance, if Site 123 has an affinity of 1 (highest) in Channel Finance, but an affinity of 10 in Channel Politics, Kevel will prioritize ads from Finance first. Use "1-100" as the range.

5. Save

If you have a site across multiple Channels, make sure to set DIFFERENT Channel Priorities for the different channels. Otherwise, the ad decision engine won't know what to serve, and the site will receive no ads.

## Editing a Site with API

Please refer to our [Update Sites](https://dev.kevel.co/v1.0/reference/site#update-sites) endpoint.

## Editing a Site with UI

If you want to change the **Name** or **URL**:

1. Go to **Inventory** --\> **Sites**  
2. Click the pencil to the right

If you want to change the **Channel Priority** of the site within a **Channel**:

1. Go to **Inventory** --\> **Channels**  
2. Click on **Sites** on the far right of the **Channel**  
3. Click on the pencil for the respective **Site**

Updated 10 months ago