## Sponsored Listings Overview

**Used by**: Companies with "organic listings" of some type. This can include:

- eCommerce Marketplaces ('sellers' have product listings)
- Event Sites ('organizers' have event listings)
- Used Car Sites ('dealers')
- Job Search Sites ('job posters')
- Video Hosting Sites ('uploaders')
- And so on

**Example companies**: Yelp, Hotels.com, eBay, Indeed, Google Search, Chairish

**What**: Companies/individuals pay to have their listing highlighted and promoted. The ads usually appear in one of these placements:

- Search Results Page - Appears within the search results feed
- Category Browsing - Appears in-feed as user is browsing relevant topics
- 'Recommended For You' - These sections, often on the homepage, recommend relevant paid listings

**Why**: These ads match formatting of organic listings (unobtrusive) and match what they are searching/browsing for (relevant)

**Common targeting**: Search keywords, category

**Common trackable events**: Impressions, clicks, conversions/actions

**Common platform models**: Self-serve, some direct sales

## Sponsored Marketplace Listings

**Example companies:** Chairish, eBay, Craigslist, Amazon

**What**: Sellers pay to have their product listings promoted, especially for relevant searches

**Common targeting**: Search keyword ("best cowboy hat"), category ("hats")

**Common tracked events**: Impressions, clicks, purchases, purchase amount

**Chairish**:

## Sponsored Travel Listings

**Example companies**: Hotels.com, Travelocity, Hotel Tonight

**What**: Hotels and airlines pay to have their flight/hotel promoted, especially for relevant searches

**Common targeting**: Search keyword, location, destination, past behavior

**Common tracked events**: Impressions, clicks, bookings/purchases

## Sponsored Business/Services Listings

**Example companies**: Yelp, Fiverr, AngiesList

**What**: Advertisers pay to have their business/service promoted, especially for relevant searches

**Common targeting**: Search keyword ("nearby Indian restaurants"), location

**Common tracked events**: Impressions, clicks, contact (email, phone), bookings

**Yelp**:

## Sponsored Events

**Example companies**: Eventbrite, Fandango, Atom Tickets, Ticketmaster

**What**: People/companies with upcoming events can promote their event on the site

**Common targeting**: Search keyword ("local rock concerts"), geo targeting, past behavior

**Common tracked events**: Impressions, clicks, saves, registrations, purchases, social shares

## Sponsored Car Searches

**Example companies**: Edmunds, Cars.com, CarGurus

**What**: Car sellers - or car makers - pay to have their car listing(s) promoted

**Common targeting**: Search keyword ("used Hondas"), location, past behavior

**Common tracked events**: Impressions, clicks, saves, contacting, purchases

## Sponsored Jobs

**Example companies**: Monster.com, Indeed, Jobcase

**What**: Companies pay to have their job listing highlighted

**Common targeting**: Search keyword ("engineering jobs")

**Common tracked events**: Impressions, clicks, saves, contacting