Sponsored Locations

Overview

Used by: Location finders & navigation apps

Example companies: Waze, Yelp

What: Advertisers pay for their physical store to be highlighted - such as a nearby Wendy’s or CVS. The ad often consists of an icon popping up where the location is and is usually paired with a coupon.

Why: Having an icon appear on a map is a much better user experience than a digital ad covering it up.

Common targeting: Location, destination

Common tracked events: Impressions, clicks, whether they went to location.

Common platform models: Direct deals

Examples

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Looking to add sponsored maps to your site/app? Kevel's APIs provide the infrastructure to build what you see above. Reach out for more info.