## Overview

**Used by**: Location finders & navigation apps

**Example companies**: Waze, Yelp

**What**: Advertisers pay for their physical store to be highlighted - such as a nearby Wendy’s or CVS. The ad often consists of an icon popping up where the location is and is usually paired with a coupon.

**Why**: Having an icon appear on a map is a much better user experience than a digital ad covering it up.

**Common targeting**: Location, destination

**Common tracked events**: Impressions, clicks, whether they went to location.

**Common platform models**: Direct deals

## Examples

> 📘  
> Looking to add sponsored maps to your site/app? Kevel's APIs provide the infrastructure to build what you see above. [Reach out](/content/contact/index.html) for more info.