Sponsored Profiles

Overview

Used by: Dating sites with swiping/matching functionality

Example companies: Tinder, OkCupid

What: Dating profiles sponsored by a brand. When/if someone "matches", the advertiser can engage in chat with them (nearly always through an automated bot)

Why: Showing a display ad as people swipe would be jarring, while these ads flow seamlessly within the swiping experience

Common targeting: Basic demographic (gender, age, location)

Common tracked events: Impressions, matches, chat interactions

Common platform models: Direct deals

Examples

Tinder:

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Looking to add sponsored profiles to your site/app? Kevel's APIs provide the infrastructure to build what you see above. Reach out for more info.