## Overview

**Used by**: Dating sites with swiping/matching functionality

**Example companies**: Tinder, OkCupid

**What**: Dating profiles sponsored by a brand. When/if someone "matches", the advertiser can engage in chat with them (nearly always through an automated bot)

**Why**: Showing a display ad as people swipe would be jarring, while these ads flow seamlessly within the swiping experience

**Common targeting**: Basic demographic (gender, age, location)

**Common tracked events**: Impressions, matches, chat interactions

**Common platform models**: Direct deals

## Examples

**Tinder**:

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> ### Looking to add sponsored profiles to your site/app? Kevel's APIs provide the infrastructure to build what you see above. [Reach out](/content/contact/index.html) for more info.