Sponsored Recipes/Ingredients

Overview

Used by: Recipe sites

Example companies: Yummly, AllRecipes, Whisk

What: Real recipes are sponsored by a brand. Can be broken down by:

• Sponsored Recipes: Brand is tied to the recipe. For instance, Kraft Cheese's logo is attached to every nacho recipe.
• Sponsored Ingredients: A brand's specific product is listed as an ingredient ("Kraft Cheddar Cheese" vs just "cheddar cheese").

Why: Letting food brands sponsor recipes is a no-brainer. It's high-value to the advertisers, and users are saved from obtrusive banner ads.

Common targeting: Search keywords ("brownies"), category, past behavior.

Common tracked events: Impressions, clicks, saves, if directions were printed.

Common platform models: Direct deals.

Examples

Yummly:

AllRecipes