## Overview

**Used by**: Recipe sites

**Example companies**: Yummly, AllRecipes, Whisk

**What**: Real recipes are sponsored by a brand. Can be broken down by:

- _Sponsored Recipes_: Brand is tied to the recipe. For instance, Kraft Cheese's logo is attached to every nacho recipe.
- _Sponsored Ingredients_: A brand's specific product is listed as an ingredient ("Kraft Cheddar Cheese" vs just "cheddar cheese").

**Why**: Letting food brands sponsor recipes is a no-brainer. It's high-value to the advertisers, and users are saved from obtrusive banner ads.

**Common targeting**: Search keywords ("brownies"), category, past behavior.

**Common tracked events**: Impressions, clicks, saves, if directions were printed.

**Common platform models**: Direct deals.

## Examples

**Yummly:**

**AllRecipes**