Standard Logs

The standard logs stored within the Data Shipping logs include:

Impression Logs

Name	Description	Sample Data	Type
Id	The unique Impression ID	"83ea1dc7160f4 83397eb6f5d1c4e62aa"	string
AdTypeId	The numeric ID of an ad size. Sourced from the event shim	162	int
AuctionBids	The number of non-RTB ads competing for the impression in an Auction priority. If the ad served was selected outside of an Auction priority, then this AuctionsBids value will be zero...	78	int
BrandId	The numeric ID of the impression's advertiser. Sourced from the event shim	554125	int
BidModifier	The bid modifier that was applied (not present if no bid modifier was matched)	{"match": {"keyword": "x"}, "multiplier": 2}	object
BurnIn	If `1`, the impression/click/event was served when an eCPM optimized flight was in a "burn-in" period.	TRUE	boolean
CampaignId	The numeric ID of the impression's campaign. Sourced from the event shim	1331048	int
Categories	An array of behavior targeting categories, set by the impression's flight. Sourced from the event shim, absent if absent in the shim.	[]	array
ChannelId	The numeric ID of the impression's channel. Sourced from the event shim	40304	int
CreativeId	The numeric ID of the impression's creative. Sourced from the event shim	16458736	int
CreatedOn	A time/date stamp (milliseconds since UNIX epoch) that indicates when the impression happened	"/Date(1581038413783)/"	int (date)
CreativePassId	The numeric ID of the impression's ad (creative mapped to flight). Sourced from the event shim	19126348	int
Datacenter	If true, the event originates from a TAG known datacenter.
FALSE	boolean
DecisionId	The ID of the Decision associated with the impression/click/event	"7fb50ca376064d9ba 50005e24535f4c9"	string
DecisionIdx	Decision Index. For multi-winner placements, the `DecisionIdx` will be the order of the Selection within the Decision (zero indexed).	0	int
DeliveryMode	1 = Web (served by ados.js tags)
2 = Email (served by HTML tags)
3 = API (served by REST call)
4 = Static Tracking Link (served by GIF)	3	int
Device.brandName	Device fields are from the WURFL field set.	""	string
Device.modelName	Device fields are from the WURFL field set.	""	string
Device.osRawVersion	Device fields are from the WURFL field set.	""	string
Device.osMajorVersion	Device fields are from the WURFL field set.	0	int
Device.osMinorVersion	Device fields are from the WURFL field set.	0	int
Device.advertisedOsRawVersion	Device fields are from the WURFL field set.	"10.14"	string
Device.advertisedOsMajorVersion	Device fields are from the WURFL field set.	10	int
Device.advertisedOsMinorVersion	Device fields are from the WURFL field set.	14	int
Device.advertisedOs	Device fields are from the WURFL field set.	"Mac OS X"	string
Device.browser	Device fields are from the WURFL field set.	""	string
Device.browserRawVersion	Device fields are from the WURFL field set.	""	string
Device.browserMajorVersion	Device fields are from the WURFL field set.	0	int
Device.browserMinorVersion	Device fields are from the WURFL field set.	0	int
Device.deviceIdentified	Confirms if the client device used has been successfully identified.	true	boolean
Device.formFactor	Device fields are from the WURFL field set.	"desktop"	string
Ecpm	Calculated ECPM of the impression/click/event	830.070956	float
EcpmPartition	eCPM Partitions track the eCPM performance data of ads separately for different partitions of your inventory.	null	string
EventCreatedOn	When the impression event occurred, as a UNIX timestamp	1581038414099	long
FirstChannelId	Deprecated.	40304	int
FrequencyCap	The type(s) of frequency capping applied to the impression. Logged as the decimal value of a hex bit flag.	17	int
GdprComputed	If true, the request has GDPR consent.	TRUE	boolean
GdprConsentRequired	If true, the `gdprConsentRequired` parameter was provided on the request, indicating that the user was subject to GDPR regulation.	FALSE	boolean
GdprConsentString	The IAB consent string provided with the request if the string was used when computing GDPR consent.	""	string
GdprIsEU	If true, the request originates from the EU, the UK, or Switzerland.	TRUE	boolean
GdprSource	Where GDPR consent data comes from.	"none"	string
GdprVendorId	The vendor ID provided in the request (if available).	1234	int
Gmv	Gross Merchandise Value.	1000000	int
GrossRevenue		0	int
ImpressionCount	Refers to the number of impressions registered. Default is 1.	1	int
ImpressionCreatedOn	Records the time this Event was created in the server.	1581038413783	long
IsNoTrack	If `true`, the impression was served to a Do Not Track enabled user.	FALSE	boolean
IsPublisherPayoutExempt		FALSE	boolean
IsRemainder	If `true`, the impression was served as part of the "Remainder Percentage" in an auction priority.	FALSE	boolean
IsTrackingCookieEvents	If `true`, the impression is tracking conversions.	FALSE	boolean
IsValidUA	If true, the impression passed the bots and spiders filter.	TRUE	boolean
Keywords	Keyword(s) sent on the request, converted into a comma separated string.	"fpfdvrmwggl4z,j7sr2ywldd 6m,dt7zi5mlfrrs7,kr74uow fsyyzp"	string (comma delimited)
Location.CountryCode	An array of location data from the request.	"AU"	string
Location.CountryName	See above.	"Australia"	string
Location.Region	See above.	"NSW"	string
Location.City	See above.	"Sydney"	string
Location.DmaCode	See above.
Location.MetroCode	See above.
Location.PostalCode	See above.	"2000"	string
Location.Latitude	See above.	0	int
Location.Longitude	See above.	0	int
Matching Keywords	Keyword(s) present in the ad.	The standard logs stored within the	array
ModifiedPrice	The price after bid modifier was applied -- if no bid modifier was applied this will be the same as the Price.	"12.02"	string
Meta:schema	The type of log - will always be event	"event"	string
Meta:version	The version of the log format this log object uses.	"1.3"	string
NetRevenue		0	int
NetworkId	The numeric ID of the impression's network. Sourced from the event shim.	10322	int
OptimizedPrice	The price set by a bid optimizer.	26	number
PassId	The numeric ID of the impression's flight. Sourced from the event shim.	11082877	int
PhantomCreativePassId	Internal - used during phantom mode for impression goal ads.	0	int
PlacementName	The name of the Placement object or `<div>` that served the ad.	"placement 1"	string
PhantomPassId	Internal - used during phantom mode for impression goal ads.	0	int
PriorityId	The numeric ID of the impression's priority. Sourced from the event shim.	161492	int
Price	The price per unit associated with the impression.	"6.01"	string
RateType	The rate used by the flight.	3	int
ReferrerUrl	The URL that led to the page that hosted the ad request.
RelevancyScore		500	int
Revenue	Revenue generated via the event(impression/click).	0	int
RemoteIP	This is sanitized as 0.0.0.0 instead of the IP address.	"0.0.0.0"	string
RtbBids	The number of RTB bids competing for the impression.
ServedBy		"i-0ecaf52dd4dba2672"	string
ServedByAsg		"bifrost-adservers-default- us-east-1"	string
ServedByPid		43473	int
SiteId	The numeric ID of the impression's site. Sourced from the event shim.	1086974	int
TimeZoneId	The time zone of the flight.
If no time zone is explicitly set, defaults to "UTC".		string
Url	The URL of the page the ad served on.		string
User.Key	An array of user data (in UserDB) associated with the impression. Contains two fields: the Key, and whether or not this is a new user.	"ue1-3542a229b8be4109 bcad892fc317ddfa"	string
User.IsNew		FALSE	boolean
User.Type	Where user data was stored/retrieved from:		int
UserAgent	Deprecated for privacy purposes.	""	string
UserKey	The user Key associated with the impression.	"ue1-3542a229b8be4109 bcad892fc317ddfa"	string
ZoneId	The numeric ID of the impression's zone (if applicable).	0	int

Click Logs

The JSON objects for other events use the same format as the impression object. Additional parameters for clicks (or parameters with differences):

Name	Description
Id	The unique Click ID
AdTypeId	The numeric ID of an ad size. Sourced from the event shim
BrandId	The numeric ID of the impression's advertiser. Sourced from the event shim
BurnIn	True if in initial/learning phase
CampaignId	The numeric ID of the impression's campaign. Sourced from the event shim
Categories	An array of behavior targeting categories, set by the impression's flight.
ChanelId
ClickBuckets	Whether the click was bucketed as `Unique`.
ClickCount	Refers to the number of clicks registered if Event Multipliers are used. Default is 1
CreativeId	The numeric ID of the impression's creative. Sourced from the event shim
CreatedOn	A time/date stamp that indicates when the impression happened
CreativePassId	The numeric ID of the impression's ad (creative mapped to flight). Sourced from the event shim.
Datacenter	If true, the event originates from a TAG known datacenter
DecisionId	The ID of the Decision associated with the impression/click/event
DecisionIdx
DeliveryMode
Device.brandName	Device fields are from the WURFL field set
Device.modelName	Device fields are from the WURFL field set
Device.osRawVersion	Device fields are from the WURFL field set
Device.osMajorVersion	Device fields are from the WURFL field set
Device.osMinorVersion	Device fields are from the WURFL field set
Device.advertisedOsRawVersion	Device fields are from the WURFL field set
Device.advertisedOsMajorVersion	Device fields are from the WURFL field set
Device.advertisedOsMinorVersion	Device fields are from the WURFL field set
Device.advertisedOs	Device fields are from the WURFL field set
Device.browser	Device fields are from the WURFL field set
Device.browserRawVersion	Device fields are from the WURFL field set
Device.browserMajorVersion	Device fields are from the WURFL field set
Device.browserMinorVersion	Device fields are from the WURFL field set
Device.deviceIdentified	Device fields are from the WURFL field set
Device.formFactor	Device fields are from the WURFL field set
Ecpm	Calculated ECPM of the impression/click/event
EcpmPartition	Value passed in during decision request
EventCreatedOn	When the click event occurred, as a UNIX timestamp
FirstChannelId	Deprecated
Fradulent	True if matches the IAB/TAG group for fraudulent IPs/datacenter traffic
GdprComputed	If true, the request has GDPR consent
GdprConsentRequired
GdprConsentString
GdprIsEU
GdprSource
Gmv
GrossRevenue
ImpressionCount	Refers to the number of impressions registered if Event Multipliers are used. Default is 1
ImpressionCreatedOn	Records the time this Event was created in the server.
ImpressionId	The Impression ID
IsNoTrack	If true, the impression was served to a Do Not Track enabled user
IsPublisherPayoutExempt
IsRemainder	If true, the impression was served as part of the "Remainder Percentage"
IsTrackingCookieEvents
IsValidUA	If true, the impression passed the bots and spiders filter
Keywords
Location.CountryCode	An array of location data from the request
Location.CountryName	See above
Location.Region	See above
Location.City	See above
Location.DmaCode	See above
Location.MetroCode	See above
Location.PostalCode	See above
Location.Latitude	See above
Location.Longitude	See above
Matching Keywords	Keyword(s) present in the ad
Meta:schema	The type of log - will always be event
Meta:version	The version of the log format this log object uses.
NetRevenue
NetworkId	The numeric ID of the impression's network.
PassId	The numeric ID of the impression's flight.
PlacementName	The name of the Placement object or `<div>` that served the ad.
PriorityId	The numeric ID of the impression's priority.
Price	The price per unit (CPA, CPM, CPC).
RateType	Use by flight
RelevancyScore
RemoteIP	The sanitized IP address
Revenue
ServedBy
ServedByAsg
ServedByPid
SiteId	The numeric ID of the impression's site.
TimeZoneId
Url	The URL of the page the ad served on.
User	An array of user data associated with the impression
UserAgent	The string of the user agent
UserKey	The user Key used by UserDB associated with the impression
ZoneId	The numeric ID of the impression's zone

Conversion Logs

The JSON objects for other events use the same format as the impression object. Additional parameters for conversions:

Name	Description
CreatedOn	(Deprecated) When the impression associated with the conversion occurred, as a UNIX timestamp
EventCreatedOn	When the conversion occurred, as a UNIX timestamp
ImpressionCreatedOn	Records the time this Event was created in the server.
IsValidUA	If true, the impression passed the bots and spiders filter.
Location	An array of location data from the request.
RemoteIP	This is sanitized as 0.0.0.0 instead of the IP address
Url	The URL of the page the ad served on.
User	An array of user data associated with the impression.
UserAgent	The string of the user agent that created the impression.
UserKey	The user Key associated with the impression.

Custom Event Logs

The JSON objects for other events use the same format as the impression object. They have the same additional parameters as conversions, with two notable differences:

Custom event logs have an additional EventId field that is the ID of the custom event type. The logs also contain a CustomEventCount field that refers to the number of Custom Events registered.

For "EventId": 3 generated from the purchase event endpoint the following parameters will be present:

Name	Description
AttributedPurchaseMetadata.UserKey	The array of user keys supplied with the purchase event.
AttributedPurchaseMetadata.Timestamp	The timestamp supplied via the purchase event.
AttributedPurchaseMetadata.Quantity	The quantity of items in this transaction.
AttributedPurchaseMetadata.Price	The product price of the line item.
AttributedPurchaseMetadata.TransactionId	The transaction identifier
AttributedPurchaseMetadata.ProductId	The product identifier
AttributedPurchaseMetadata.LtvQuantity	The expected additional quantity of items sold to this customer.
AttributedPurchaseMetadata.LtvValue	The expected additional sales value sold to this customer.