## Targeting Overview

Kevel offers many ways for you to target your ads and content. Those include targeting by:

- [Geography/Location](https://dev.kevel.co/docs/geo-location)
- [Keywords](https://dev.kevel.co/docs/keyword-targeting)
- [Custom Logic](https://dev.kevel.co/docs/custom-targeting)
- [Device](https://dev.kevel.co/docs/reserved-keys)
- [Zones/Site Location](https://dev.kevel.co/docs/reserved-keys)
- [User Agents](https://dev.kevel.co/docs/reserved-keys)
- [Categories (Browsing)](https://dev.kevel.co/docs/category)
- [Search Term](https://dev.kevel.co/docs/search-term-targeting)
- [Frequency Capping](https://dev.kevel.co/docs/frequency-capping-1)
- [Day/Hour Parting](https://dev.kevel.co/docs/day-hour-parting)
- [Interest/Behavioral](https://dev.kevel.co/docs/interest-targeting)
- [User-Level Demographic Data](https://dev.kevel.co/docs/demographic)
- [Retargeting](https://dev.kevel.co/docs/retargeting-1)

### Information

We also recommend reading Kevel's blog post on [Targeting Without PII Guide](/content/blog/targeting-without-pii/index.html).

Updated10 months ago