Targeting Options for Media Owners

This section describes some of the targeting options available for media owners to offer to self-service advertisers in Kevel Console.

Overview

Kevel Console allows media owners to provide various targeting options that enhance the advertising experience for advertisers on their platforms.

Available Targeting Options

1. Geographic Targeting
   Target ads based on the geographic location of users.
2. Behavioral Targeting
   Serve ads to users based on their past behavior and interests.
3. Demographic Targeting
   Target users based on age, gender, and other demographic factors.
4. Contextual Targeting
   Display ads based on the content of the webpage.
5. Retargeting
   Serve ads to users who have previously interacted with your brand.