# Targeting Options for Media Owners

This section describes some of the targeting options available for media owners to offer to self-service advertisers in Kevel Console.

## Overview
Kevel Console allows media owners to provide various targeting options that enhance the advertising experience for advertisers on their platforms.

## Available Targeting Options
1. **Geographic Targeting**  
   Target ads based on the geographic location of users.
2. **Behavioral Targeting**  
   Serve ads to users based on their past behavior and interests.
3. **Demographic Targeting**  
   Target users based on age, gender, and other demographic factors.
4. **Contextual Targeting**  
   Display ads based on the content of the webpage.
5. **Retargeting**  
   Serve ads to users who have previously interacted with your brand.