## Overview

User Segment Targeting in Console lets advertisers reach specific audiences based on predefined user groups - called **user segments**. These segments use first-party data to deliver more relevant ads and higher campaign performance.

This feature brings the powerful Kevel Ad Server and Kevel Audience targeting capabilities into **a self-service, guided experience** for Console users.

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## How It Works

Here you can read about [how to get User segments from Kevel Audience into the managementUI on your network](https://dev.kevel.com/docs/segment-targeting#/).

In Kevel’s ad server, user segment targeting enables ads to reach or avoid specific audiences, or modify bids based on segment membership. Segments can come from:

- **Kevel Audience** (automatically synced via UserDB)
- **External CDPs** or customer data tools integrated through the Management API

Console builds on this by exposing only a **curated subset** of user segments that you, as a network admin, decide are available to advertisers.

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## Enabling User Segment Targeting in Console

### Step 1. Configure Segments in Kevel Management UI

Within the **Campaign Template** assigned to your Console instance:

1. Go to **Flight → User Segment Targeting**.
2. Choose which **User Segments** to share with Console advertisers.
   - These can originate from **Kevel Audience** or external integrations.
   - You can enable up to 100 segments per template.

✅ _Example:_

In the example below, the Display Ads template has **9 user segments** selected for Console.

### Step 2. Segments Appear in Console

Once enabled and the template has been synchronized, the segments are automatically surfaced in the **Console campaign creation flow**, under the **Audience** step.

Advertisers can:

- Browse the available segments
- Select one or multiple segments to target
- Leave all segments unselected to target all users

The advertiser’s chosen segments are then **passed to the final campaign setup** alongside other targeting parameters (e.g. location, keywords, and device type).

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## User Experience

### For Media Owner Admins

- Define which segments are exposed to advertisers.
- Keep control over data privacy and segment granularity.
- Maintain consistency across advertiser experiences via templates.

### For Advertisers

- Discover available audience segments directly in the **Audience & Targeting** step.
- Easily apply audience filters without API knowledge.
- Combine audience targeting with other campaign criteria in one unified flow.

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## Technical Notes

- Segments must already exist in your Kevel Ad Server.
- Console currently supports **segment inclusion** (targeting).

_Exclusion and bid modification controls will be added in upcoming releases._
- Segment selections are applied at the **flight level** of the campaign.
- Campaign reporting for matched user segments will be available in future updates.

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## Related Resources

- [Kevel Developer Docs: User Segment Targeting](https://dev.kevel.com/docs/segment-targeting#/)

Updated 4 months ago

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