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Generic User Data Destinations provide a flexible way to send user traits and segment data to any platform via customizable HTTP requests.

### Generic Pixel [​](https://docs.audience.kevel.com/activations/generic-destinations#generic-pixel)

The browser activation responds to Activation Requests with pixel-based activations.

It requires you to define a list of [Activated Parameters](https://docs.audience.kevel.com/activations/configuration-glossary#activated-parameters)
and a [Templated](https://docs.audience.kevel.com/activations/configuration-glossary#templated-fields) data transfer URL which configures where
the pixel request will be issued. This URL is a template where you can define how the data should
be interpolated in the URL. Optionally, specify a Data transfer fallback URL to use in case there are no parameters to send.

### Generic HTML [​](https://docs.audience.kevel.com/activations/generic-destinations#generic-html)

Similar to a [Generic Pixel](https://docs.audience.kevel.com/activations/generic-destinations#generic-pixel) but responds with fully-configurable HTML code activation.

It requires you to define a list of [Activated Parameters](https://docs.audience.kevel.com/activations/configuration-glossary#activated-parameters)
and a [Templated](https://docs.audience.kevel.com/activations/configuration-glossary#templated-fields) body HTML field.

### Generic Webhook [​](https://docs.audience.kevel.com/activations/generic-destinations#generic-webhook)

Webhook activations will make a real-time HTTP request to a third party service.

It requires you to define a list of [Activated Parameters](https://docs.audience.kevel.com/activations/configuration-glossary#activated-parameters)
and allows configuring the `http method`, `headers`, `endpoint` and `body`. The last two are [Templated Fields](https://docs.audience.kevel.com/activations/configuration-glossary#templated-fields).

Additionally, this destination can select which [User IDs](https://docs.audience.kevel.com/collect/user-ids) (associated to the User Profile)
to activate simultaneously.

### Generic File Drop [​](https://docs.audience.kevel.com/activations/generic-destinations#generic-file-drop)

File drop activations are accumulated in Kevel Audience and periodically written in in a compressed
file in a Kevel-owned S3 bucket in the AWS account that hosts the system, to a SFTP server, or to a client-owned Google Cloud Storage bucket.

- **Kevel's Bucket**: Third parties that consume these file-based activations should be provided
read access to the S3 bucket prefix, using the credentials generated by Kevel Audience.
By default, the bucket is `s3://adstax-<client>-partner-activations` and the files are exported under a folder with the same name as the destination ID.

- **SFTP**: To configure this file drop, the `host`, `port`, `path`, `username` and `password`/`ssh_key` will
need to be provided. Files are exported to the given path.

- **GCS Bucket**: To configure this file drop, you will need to provide the Google Cloud Storage `bucket` you want to upload to and the base `path`, but also
the required credentials to access it, the `project id`, the `client email` and the `private key`. You can obtain these credentials by creating a service account,
creating a key file, and getting the required fields from the generated JSON file. Similarly to the `sftp` destination, files are exported to the configured path.

The files are named using the user ID type activated, the file format, and the timestamp at which they were written. As described above, for Kevel's Bucket file drops, each
file drop activation has its path prefix, identified by the destination key. In contrast, file drops for the SFTP and Google Cloud Storage Bucket destinations are
performed under the configured path. For example, for a S3 file drop destination with id "dest1" exporting a CSV with email data, the file will be stored in
`s3://adstax-<client>-partner-activations/dest1/email_sha256_2020-01-01_23-45.csv.gz`. For a SFTP or GCS Bucket destination, the exported data
will be available in the configured SFTP server and GCS Bucket under `<path>/email_sha256_2020-01-01_23-45.csv.gz`.

Additionally, the exported file format can be selected (`csv`, `tsv` and `json lines`) together with
the periodicity of the exports.

Finally, this destination can select which [User IDs](https://docs.audience.kevel.com/collect/user-ids) (associated to the User Profile)
to activate.

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For more details about on how to interpolate your segments in the URL see
[Templated Fields](https://docs.audience.kevel.com/activations/configuration-glossary#templated-fields).