Event Tracking Service API

Event Tracking Service API (1.1)

Tracking of events of any type for logging and future analysis purposes

Tracking

Endpoints to capture events.

In each endpoint, the complete requested will be captured. Thus, additional query parameters and json properties in the request payload can be added on top of the ones described here.

Capture event

All the contents of the HTTP request are logged and indexed for future analysis. That includes the full URL with query parameters and all request headers (including Audience-specific cookies).

This endpoint then returns the string "OK".

query Parameters
id_{idType} string
Overrides the request UserId which is extracted by Cookie by default.
The {idType} should be replaced with the type of the UserId while the parameter value will be UserId's id itself.
user[type] string
Overrides the request UserId which is extracted by Cookie by default.
It must be defined together with user[id].
It has less precedence than the id_{idType} query param.
This query param must be sent url encoded (user%5Btype%5D=).
user[id] string
Overrides the request UserId which is extracted by Cookie by default.
It must be defined together with user[type].
It has less precedence than the id_{idType} query param.
This query param must be sent url encoded (user%5Bid%5D=).
cookieCheck string
If missing along with the adstax_uid Cookie, the request will be redirected to self to
test cookie stickiness. The redirect will have this query param set to true.
clientId string
The client identifier
siteId string
The site identifier
type string
The event type
cookies boolean
Default: true
If false, a new adstax_uid Cookie won't be generated if it is missing from the request.

Responses

200

OK

307

Redirect to self to test cookie stickiness

Capture event and redirect to URL

This endpoint then redirects to the given URL.

query Parameters

Responses

302

Redirect to the given ourl

307

Redirect to self to test cookie stickiness

404

Not found. Query param 'ourl' may be missing

Capture event and return image

This endpoint then returns a pixel image.

query Parameters

Responses

200

Pixel GIF

307

Redirect to self to test cookie stickiness

Capture event and parse it according to a template

This endpoint then returns the string "OK".

path Parameters
template
required
string
The id of the template to apply.

Responses

200

OK

404

The template could not be found

Capture server-to-server event

All the contents of the HTTP request are logged and indexed for future analysis. That includes the full URL with query parameters, the body payload and all request headers.

This endpoint then returns the string "OK".

Request Body schema: application/json

Event to capture. The event can have more properties (nested properties as well) than the ones defined below.

clientId string
The client identifier.
siteId string
The site identifier.
type string
The event type.
user object
Overrides the request UserId which is extracted by Cookie by default.
It has less precedence than the id_{idType} query param.
userAgentHeader string
The value of the User-Agent Header at the time the event was triggered on the user client.
refererHeader string
The value of the Referer Header at the time the event was triggered on the user client.
For example: http://foo.com
documentLocation string
The Document.location of the
page the user was at when it made the event.
For example: http://foo.com/a/b/c.
referrer string
URL of the page the user was at before traveling to the page where the event was made.
This field can be obtained, for example, by using the window.referrer or the
window.location.href methods in browsers.
For example: http://google.com.
ip string
The user IP.
timestamp string
Specifies the timestamp of the event, which must follow the following ISO 8601 format: YYYY-MM-DD'T'hh:mm:ss[.sss]Z.

Responses

200

OK

400

Validation error

Manage user privacy preferences.

Returns the current privacy status

The privacy cookie is read if it exists and the current privacy status is returned.

Responses

200

Successful request

Opts out of user tracking

The privacy cookie is updated so that future match requests for that user are ignored.

Responses

200

Successful request

Opts in to user tracking

The privacy cookie is updated so that future match requests are considered normally.

Responses

200

Successful request