# Own your campaigns

Maintain control of your campaigns from start to finish.

[Talk to an expert](https://www.kevel.com/contact)

## It’s your platform. You should decide.

Your customers always see the right ad at the right time, without sacrificing their data or privacy.

### Which ad serves first

Prioritize the right campaigns at the right time. We let you customize which ads get selected first, offering priorities like:

- **Sponsorship / takeover ads**  
- **Direct sold ads**  
- **Auction ads**  
- **Self-serve ads**  
- **In-house promotions**

## How your ads are served

Pace against a myriad of options like:

- **Impressions**  
- **Clicks**  
- **Conversions**  
- **Percentage**  
- **Revenue (Daily / Lifetime)**

## Who sees which ad

Decide which ads reach which users, with targeting options like:

- **Geolocation**  
- **Radius**  
- **Search Term**  
- **Time of Day**  
- **Keywords**  
- **Frequency**  
- **Behavioral**  
- **Category**  
- **Contextual**

#### **"Kevel offers the freedom to own our ad monetization tech stack. This flexibility and customization would not have been possible with any other solution."**

Natascha Chamuleau, Chief Advertising Officer, Wetransfer

## Explore more features

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## Ready to get started?

Talk to one of our experts today. Learn how The Retail Media Cloud® can supercharge your retail media network.

[Start with Kevel](https://www.kevel.com/contact)