Kevel AI: Transparent Retail Media AI You Control
AI That Works for Your Retail Media Network
Most retailers are already using AI they cannot clearly explain.
Kevel's AI is built differently, with transparency, control, and real business results at the center of everything.
Kai powers key features in the Retail Media Cloud®.
In Kevel Ad Server, it informs forecasting, pacing, decisioning, and custom relevancy to give retailers smarter results. In Kevel Audience, Kai’s advanced machine learning models provide user-level predictions and the AI-segment builder. With Kai, retailers promote the best advertiser and user experience and capture more ad spend from competitors.
The Problem
You Should Have Full Visibility Inside Your Own Platform
At Kevel, we believe you should have complete visibility into your own platform. When your advertisers ask hard questions, your team should have clear answers. That is how you build trust that compounds into long-term investment and a retail media network that stands apart.
That is exactly what Kevel’s approach to AI is designed to deliver.
Four Principles That Guide Everything We Build
In a market full of AI noise, these are the commitments that keep us focused on building technology that actually works for your retail media network.
AI Should Do Something
We only build AI that moves the needle: more ad revenue, smarter operations, and better outcomes for advertisers. Every capability we launch connects to a real business result.
Transparency Is Non-Negotiable
You should be able to clearly understand every auction on your network. Which signals drove the decision, how the model weighted them, and why that outcome served your goals.
Focused on Your Business, Not Ours
Our AI is designed to fit into your existing stack and supplement where you need it most, ensuring you retain full control and drive real outcomes for your business and your advertisers.
Sustainability Is a Strategy
We built our AI products for broader applicability, focused on improvements that drive real outcomes for your business. That sometimes means a longer road, but a more sustainable one.
What Kevel AI Actually Does
Real AI Capabilities. Real Results.
Kevel's AI features are embedded across the Retail Media Cloud®, built to help you launch, scale, and optimize your retail media network with confidence.
| Capability | What it Does |
|---|---|
| Yield Forecast | Advanced ML simulations predict future delivery and performance, helping you boost sell-through rates, fill rates, and ad ops efficiency. |
| Smart Pacing | AI-driven pacing continuously optimizes delivery cadence across campaigns, managing budgets intelligently without manual intervention. |
| Kevel Relevance Models | Retailer-tuned ML models built and operated by Kevel on your first-party data signals to rank and serve the most relevant ads — fully explainable and overrideable. |
| Custom Relevancy (BYOM) | Bring your own model. Retailers can supply proprietary models to power ad selection based on their unique data signals. |
| Audience ML Models | Advanced ML models in Kevel Audience power user-level predictions and the AI Segment Builder for precise audience definition. |
| AI Keyword Gen | AI-assisted keyword generation in Kevel Console streamlines Google Search campaign setup, reducing manual effort and improving match quality. |
| AI Reporting | Natural language reporting interface lets users query and surface performance insights without technical expertise. |
| Kevel MCP Server | Enables AI assistants (Claude, ChatGPT, and others) to manage campaigns and run reports via natural language against Kevel's ad server APIs. |
Going Deeper on Every Part of Our AI Stack
We will be continuously publishing in-depth content on each component of our AI approach, covering relevancy, forecasting, audience creation, automated bidding, and more. Because we believe you deserve to fully understand the technology powering your business.
Proven Results
Retailers Are Already Seeing the Difference
Three of the world's fastest-moving retail media networks on what AI-powered Kevel actually changed for them.
“Predictive segments powered by machine-learning models have become very important for us as clients display different behaviors depending on the category with varying frequency of purchase and consideration periods.”
Carlos Paulo, Head of Endless, Retail Media Solutions +478% ROAS
“Predictive segments powered by machine-learning models have become very important for us as client's display different behaviors depending on the category with varying frequency of purchase and consideration periods."
Judit Takács Miranda, Head of Digital Marketing +3x Conversion Rate
“Kevel has enabled us to rapidly scale, growing monthly iFood Delivery ad revenue by 20x in a single year, and empowering this product to become one of the main EBITDA levers for the company.”
Lucas Sampaio, Senior Business Intelligence Analyst at iFood +1900% Growth
The Kevel Difference
Retailer-Controlled. Transparent. Built to Last.
Kevel's AI is guided by the same philosophy that underpins everything we build. You should be in control, you should be able to see what is happening, and the technology should serve your goals.
You own your data. We are the data processor. You are the data controller. Always.
No cross-retailer model training. Your signals stay in your network and do not benefit a competitor's.
Full auction transparency. Understand every decision your platform makes and explain it clearly to your advertisers.
API-first flexibility. AI that integrates with your existing stack, on your terms.
Led by an expert team
Tim Ewald, Chief Technology Officer
Paulo Cunha, VP of Product
Paul De Grandis, Innovation Leader
Ready to see what AI built for your network can do?
Talk to one of our experts and learn how Kevel's transparent, retailer-controlled AI can help you drive better results for your business and your advertisers.