Precision that scales, AI that outperforms

Activate and optimize your first-party data across channels with the flexibility, control, efficiency and value of precise decisioning

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Unlock the Power Of First-Party Data

Activate your loyalty, purchase and behavioral data through stronger targeting, better monetization and full control in a post-cookie world

Tailored to Your Business Logic

Kevel gives retailers tools to define and activate high-performing audience segments across channels instantly—without needing a CDP or data science team.

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Faster Audience Activation and Optimization

First party data is a strategic advantage but it’s only powerful if its actionable. Kevel gives retailers tools to define and activate high-performing audience segments across channels instantly, without needing a CDP or Data science team.

Quickly test and refine segments in real time targeting the right users at the right time to ensure higher ROAS and fewer wasted impressions on disengaged or already-converted shoppers

Collect

First-party data collection on your owned platforms.

Segment

Create groups of users with common attributes.

Activate

Target groups on site with ads.

Success Stories

Discover how these brands used Kevel Audience to drive sales more efficiently.

LEROY MERLIN Portugal quickly launched personalization campaigns targeted with Kevel Audience segments to increase conversion rate by 16%.

— Marketing Director, LEROY MERLIN Portugal

Full case study

10x

Increase in conversion rate

$1MM+

Revenue per Session (RPS)

“Predictive segments powered by machine-learning models have become very important for us as client's display different behaviors depending on the category with varying frequency of purchase and consideration periods.”

— Judit Takács Miranda, Head of Digital Marketing

Full case study

3x

More Conversion Rate

When compared to remarketing segments previously used in Meta.

“Tapping into our first-party data not only maximizes the efficiency of our paid media efforts aimed at retention but also unlocks a treasure trove of opportunities within our own customer base like granular email marketing which we’re just starting to explore.”

— Rafael Costa, Growth & Acquisition Lead, Mercadão

Full case study

+13%

Conversion Rate

+83%

ROAS

Ready to get started?

Talk to one of our experts today. Learn how The Retail Media Cloud® can supercharge your retail media network.

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