# The Retail Media Playbook Articles for the retailers, marketplaces, and product teams shaping the future of commerce media. ## Podcast Unlocking Retail Media **Retail Media's Walled Garden Problem: How Brands Actually Compete Across 200+ Networks** Retail media now spans 200+ walled gardens. On this episode of Unlocking Retail Media Skai's Matt Vignieri sits down with Kevel’s James Avery to discuss how brands unify data, budget, and measurement to compete at scale.\ [Listen here](https://www.kevel.com/blog/retail-medias-walled-garden-problem-how-brands-actually-compete-across-200-networks) _July 15, 2026_ ## Insights **From Legos to Launch: How Kevel Is Powering the Next Generation of Commerce Media** Kevel CEO James Avery breaks down how commerce media has grown beyond retail into travel and fintech, explains his API-first infrastructure approach, shares the four Ps of building a world-class retail media network, and reflects on testifying in the DOJ antitrust case against Google.\ [Read more](https://www.kevel.com/blog/from-legos-to-launch-how-kevel-is-powering-the-next-generation-of-commerce-media) _July 9, 2026_ ## Podcast Unlocking Retail Media **Why First-Party Data Is the Foundation of Every Winning Retail Media Network** In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Elizabeth Neubauer-Donovan, EVP and Global Head of Retail and Commerce Media Networks at Acxiom, to explore how first-party data, identity, and agency orchestration are reshaping retail media and what retailers need to do right now to compete.\ [Listen here](https://www.kevel.com/blog/why-first-party-data-is-the-foundation-of-every-winning-retail-media-network) _July 1, 2026_ ## Press Release **John Lewis Partnership teams with Kevel as it further strengthens its retail media offer** Kevel powers John Lewis Partnership's onsite retail media network, enabling first-party targeting and closed-loop ROPO measurement across two brands.\ [Read more](https://www.kevel.com/blog/john-lewis-partnership-teams-with-kevel-as-it-further-strengthens-its-retail-media-offer) _June 29, 2026_ ## Podcast Unlocking Retail Media **Why iFood Is the Most Exciting Retail Media Story You Haven't Heard Yet** Brazil is the fastest-growing retail media market in the world, and iFood is leading the charge. In this episode of Unlocking Retail Media, Sam James, VP of Ads at iFood, breaks down how they built the fastest-growing retail media network globally, from seller ads to offsite co-bidding campaigns with a 30x incremental ROAS.\ [Listen here](https://www.kevel.com/blog/why-ifood-is-the-most-exciting-retail-media-story-you-havent-heard-yet) _June 17, 2026_ ## AI at Kevel **What Happens When You Let Agents Build a Commerce Media Network** Can AI agents run a retail media network? Kevel found out by building one live, real ad server, real campaigns, and a team of agents doing the work.\ [Read more](https://www.kevel.com/blog/what-happens-when-you-let-agents-build-a-commerce-media-network) _June 11, 2026_ ## Podcast Unlocking Retail Media **Before It Was Cool: What 16 Years at dunnhumby Teaches Us About AI's Retail Media Revolution** Grant Steadman spent 16 years at dunnhumby building retail media before it had a name. In this episode of Unlocking Retail Media, he explains how AI is resetting the retail operating model, why agentic commerce is a new channel and not a replacement, and what retailers must do now to own the customer intelligence layer.\ [Listen here](https://www.kevel.com/blog/before-it-was-cool-what-16-years-at-dunnhumby-teaches-us-about-ais-retail-media-revolution) _June 3, 2026_ ## Press Release **Kevel partners with Scandinavian Airlines to launch next generation travel media network** Scandinavian Airlines (SAS) selects Kevel's Retail Media Cloud® to launch a new travel commerce media network, activating first-party traveler data to deliver personalized advertising experiences across its global digital ecosystem.\ [Read more](https://www.kevel.com/blog/kevel-partners-with-scandinavian-airlines) _June 2, 2026_ ## AI at Kevel **AI at Kevel: From APIs to Agents - Get to know the Kevel MCP Server** Kevel's MCP Server connects AI assistants directly to your retail media network, enabling campaign management, forecasting, and reporting through a single conversation. Learn how MCP works and what it means for your ad operations team.\ [Read more](https://www.kevel.com/blog/get-to-know-the-kevel-mcp-server) _May 28, 2026_ ## Podcast Unlocking Retail Media **How Dollar General Built a Retail Media Network for the Last Mile of America** In this episode of Unlocking Retail Media, Kevel CEO James Avery talks with Austin Leonard, VP and General Manager of DG Media Network, about scaling retail media across 21,000 stores and reaching the shoppers most digital platforms miss.\ [Listen here](https://www.kevel.com/blog/how-dollar-general-built-a-retail-media-network-for-the-last-mile-of-america) _May 20, 2026_ ... (For brevity, further content is summarized or truncated)