# Retail Media   Ad Serving

Our complete guided covers everything to know about retail media ad serving / advertising: its evolution and opportunities, top retail media examples, and all the ways to launch a retail media network.

**Free download**

**Complete Guide PDF**

#### What's included

Retail media ad serving is rapidly transforming the digital advertising landscape, with ad spend expected to reach [178B by 2028](https://www.statista.com/statistics/1319752/retail-media-ad-spend-worldwide/). Now accounting for [20% of total ad spend](https://digiday.com/marketing/retail-media-frenzy-muddies-negotiations-with-brands-who-agency-execs-say-must-spend-or-suffer-the-consequences/#:~:text=On%20average%2C%20retail,ago%2C%20they%20added.)—up from just 10-15% in recent years—retail media is on track to surpass TV advertising and is one of the fastest-growing segments. As more retailers integrate retail media networks into their strategies, it’s becoming a must for brands and advertisers to engage shoppers effectively.

Download this comprehensive guide to explore:

- The Evolution of Retail Media Ad Serving
- Best Practices from Top-Performing networks
- How to Launch and Scale Your Own Retail Media Platform
- And more!