Podcast Unlocking Retail Media

Unlocking Retail Media

Get an inside look at the innovators shaping the next era of retail media. Hosted by Kevel CEO James Avery, a new podcast that will change how you think about retail media.

Unlocking Retail Media

Conversations with the people shaping retail media.

About

A podcast for the people building, scaling, and solving problems in retail media, financial media, and ad tech.

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Episodes

(Newest to Oldest)

How Brands Win Across 200+ Retail Media Networks with Matt Vignieri

Unlocking Retail Media Trailer Bonus Episode 20

James Avery sits down with Matt "Vig" Vignieri, Chief Growth Officer at Skai, the AI-powered omnichannel marketing platform helping the world's biggest CPG brands manage campaigns simultaneously across 200+ retail media networks from a single command center. Vig breaks down why siloed brand teams and fragmented budgets are leaving real performance on the table, how Skai's Data Hub is solving the cross-network measurement and data harmonization problem, and why JBPs are becoming the baseline "membership fee" while performance dollars are where the real growth happens. The conversation also covers incrementality, why there's still no universal standard, why brands keep spending anyway, and what it'll actually take to get there. Plus a real look at agentic commerce: how Skai's AI agent Celeste and the newly announced Skai Studio are building toward an agent-native operating system for marketing, and why the human will always be behind the curtain, at least for now. If you're running a retail media network and want to know what brands actually need from you to unlock more budget, this episode is essential listening.

What Brands Actually Want From Retail Media with Elizabeth Neubauer-Donovan

Unlocking Retail Media Interview with Elizabeth Neubauer-Donovan

The conversation covers what brands are truly demanding from media networks (spoiler: it starts with clean first-party data), how to tell the difference between a retail media network and a commerce media network and why it matters, the evolving role of agencies as orchestrators rather than just media buyers, why stakeholder alignment from the top down is the single most important factor for retail media success, and where the industry is headed — from network collaborations and offsite expansion to experiential targeting, social integration, and a projected $170 billion market. If you're building, running, or funding a retail or commerce media network, this episode is essential listening.

How iFood Became the Fastest-Growing Retail Media Network in the World with Sam James

Unlocking Retail Media Trailer Episode 18

In this special live episode of Unlocking Retail Media, James Avery sits down with Sam James, VP of Ads at iFood — the dominant food and grocery delivery platform commanding roughly 80% market share in Brazil. Sam breaks down how iFood scaled from basic seller ads to a full-funnel retail media powerhouse, why Brazil is the fastest-growing retail media market globally, and how iFood's fragmented retail landscape is actually creating a massive consolidation opportunity. This episode provides actionable strategy from one of the most innovative retail media stories in the world.

Contact

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