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How Brands Win Across 200+ Retail Media Networks with Matt Vignieri

Unlocking Retail Media - Trailer - Bonus Episode 20, Season 1

00:00 34:49

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July 15, 2026

James Avery sits down with Matt "Vig" Vignieri, Chief Growth Officer at Skai, the AI-powered omnichannel marketing platform helping the world's biggest CPG brands manage campaigns simultaneously across 200+ retail media networks from a single command center. Vig breaks down why siloed brand teams and fragmented budgets are leaving real performance on the table, how Skai's Data Hub is solving the cross-network measurement and data harmonization problem, and why JBPs are becoming the baseline "membership fee" while performance dollars are where the real growth happens. The conversation also covers incrementality, why there's still no universal standard, and what it'll actually take to get there. Plus a real look at agentic commerce: how Skai's AI agent Celeste and the newly announced Skai Studio are building toward an agent-native operating system for marketing, and why the human will always be behind the curtain, at least for now. If you're running a retail media network and want to know what brands actually need from you to unlock more budget, this episode is essential listening.

Chapters

Awards and Recognition

2025
Best New Product or Service: Sell Side
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2025
Best Overall AdTech Solution

2025
New Product of the Year

2025
Employer of the Year – Advertising & Marketing

2025
Technical Innovation of the Year

Events

2026
Cannes Lions
June 22-26, 2026

2026
ShopAble in the Park
June 18, 2026

2026
Shoptalk Europe
June 9-11, 2026

2026
P2PI Retail Media Summit
June 2-4, 2026

2026
NRF Asia Pacific
June 2-4, 2026

2025
RMN Ascendant London
November 12-13, 2025