Kevel | The Retail Media Cloud®
Welcome to the Retail Media Cloud®
Stand out to advertisers with your owned, differentiated, AI-powered retail media network.
Grow faster today and expand into tomorrow with flexible, future-proof infrastructure. Powered by the Kevel Ad Server, Kevel Audience and Kevel Console for launching targeted, attributable, customizable ad formats on-site and off-site.
Kevel Ad Server
Flexible ad serving platform
Our suite of ad serving APIs powers ad decisioning, campaign management, reporting, and catalog ingestion with advanced ML and AI. Manage all of your owned inventory on-site, in-app, or in-store in one place.
Kevel Audience
AI audience segmentation tool
Our audience segmentation tool harnesses your first-party data into a single customer view for AI-powered segmentation, audience activation, and ad personalization. Push segments anywhere in your network, onsite or offsite.
Kevel Console
Campaign management UI
Our out-of-the-box omnichannel campaign management user interface with AI automation features and self-service capabilities to help you scale your retail media network from day one.
AI Driven Retail Media
The Retail Media Cloud® includes advanced AI and ML features that help drive results for you and your advertisers. Here are just some examples of those AI powered features found in Ad Server, Audience and Console.
Yield Forecast
Kevel forecast uses advanced machine learning simulations to predict future delivery and performance. Sell, plan and optimize while boosting sell-through rates, fill-rates and ad operations efficiency.
Custom Relevancy
With Custom Relevancy retailers can BYOM: bring your own model. Now, retailers can supply their own models and use them to help choose the most relevant ad based on their data.
AI Segment Builder
Kevel Audience allows retailers to leverage AI in building segments by focusing on the desired outcome and constructing targetable segments based on that goal.
AI Campaign Management
Improve your ad operations with an intuitive, AI driven interface that optimizes workflows helping retailers manage inventory, data assets and campaign performance while delivering best-in-class ROAS.
Retailers
Make the most of your unique first-party data and omnichannel experience to give your advertisers and results they can’t get anywhere else.
Retailers building with Kevel:
"By utilizing Kevel's flexible, API-based solution, we have enacted the basis for scalability and advancement of our Retail Media network while enhancing our ability to create custom ad experiences that resonate with our customers.”
Natalie Ong, Director of DG Media Network Operations (Dollar General)
Marketplaces
Empower your merchants to seamlessly promote their products and services, via white labeled UIs, creating a better buying experience within your marketplace.
Marketplaces building with Kevel:
“Kevel’s APIs helped us build the fastest, most innovative ad product in our industry”
Director of Ad Engineering, Edmunds
Fintech
Turn your high-value transaction data into a high-margin ad business that can influence the buying experience from checkout and beyond.
Fintechs building with Kevel:
“Commerce and advertising are deeply connected, and we believe that the advertising platform we are building at PayPal will become a must-use marketing channel for merchants big and small”
Diego Scotti, PayPal
Travel Media
Using unique traveler and location data, build a valuable ad business that enhances the user journey with relevant offers and experiences.
Travel companies building with Kevel:
“Lyft’s partnership with StackAdapt & Kevel provides a unique way for programmatic buyers to reach consumers at key moments through strategic placements in the rider journey, delivering value for both riders and advertisers.”
Head of Sales, Lyft Media
Delivery Apps
Monetize natural user behavior during key steps of the buying process, from search to buy - providing advertisers unique, high performing ads.
Delivery apps building with Kevel:
“Kevel has enabled us to rapidly scale, growing monthly iFood Delivery ad revenue by 20x in a single year, and empowering this product to become one of the main EBITDA levers for the company.”
Senior Business Intelligence Analyst at iFood
“Being an API-based solution gave us the ability to evolve through time because retail media is in a very fluid context right now. Even from an ad server perspective, the ability to adapt to whatever formats and channels we want to launch in the future…that is definitely a plus.”
Carlos Paulo, Head of Endless, Retail Media Solutions
+478%
ROAS
“Predictive segments powered by machine-learning models have become very important for us as client's display different behaviors depending on the category with varying frequency of purchase and consideration periods."
Judit Takács Miranda, Head of Digital Marketing
3x
Conversion Rate
“Kevel has enabled us to rapidly scale, growing monthly iFood Delivery ad revenue by 20x in a single year, and empowering this product to become one of the main EBITDA levers for the company.”
Lucas Sampaio, Senior Business Intelligence Analyst at iFood
1900%
Growth
"With Kevel we built an innovative sponsored listings ad platform that put us ahead of our competitors."
Director of Ad Engineering, Edmunds
35ms
Fast response times
Fully compliant solution provider
We’re the data processor, you’re the data controller so you’re always in control of your first-party data. Use your own first-party data to power user-level targeting—without handing over data or relying on opaque algorithms.
Ready to get started?
Talk to one of our experts today. Learn how The Retail Media Cloud® can supercharge your retail media network or review our documentation.