# kevel.co

> AI-optimized mirror of kevel.co containing 906 pages totalling 592,778 words of clean markdown content, structured data, and semantic HTML. Original source: https://kevel.co. Last updated: 2026-07-18T07:30:53.031Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [mcp-kevel-com/index.html](/content/mcp-kevel-com/index.html) (6 words)
- [Documentation | Kevel Audience](/content/docs-audience-kevel-com/index.html): Kevel Audience provides first-party data collection and segmentation for audience activation and personalization, all deployed on private infrastructure. (96 words)
- [dev-kevel-com/index.html](/content/dev-kevel-com/index.html) (529 words)
- [Kevel | The Retail Media Cloud®](/content/site-root.html): Ultimately, The Kevel Retail Media Cloud® allows you to launch a premium retail media network unique to your business that drives real business results. (894 words)

## Articles & Blog Posts

- [CDP vs CRM — Understand the Differences & Use Cases](/content/kevel-com/blog/cdp-vs-crm/index.html): The combination of the CDP architecture and CRM can create an incredible customer experience and achieve higher customer satisfaction. (763 words)
- [Build vs. Buy- The Ultimate SaaS Debate](/content/kevel-com/blog/ultimate-saas-debate-copy/index.html): Decide whether to build or buy ad infrastructure: compare extensibility, security, cost, deployment time and maintenance to choose the right ad solution. (1,223 words)
- [Customer Data Platform Architecture — Key Concepts](/content/kevel-com/blog/cdp-architecture/index.html): Describing CDP architecture and explaining how it is transforming digital marketing strategies today. (1,931 words)
- [How to Determine Your Ad Platform’s Pricing Model and Rates](/content/kevel-com/blog/how-to-price-ads/index.html): Set pricing models and ad rates for your custom ad platform with Kevel. Our ad infrastructure helps publishers build ad servers and maximize revenue. (400 words)
- [Why A Unified ID Will Never Work - And Why Walled Gardens Will](/content/kevel-com/blog/unified-id-cookies/index.html): Third-party cookies are going away. Will an independent Unified ID solution win or will publishers opt to monetize their data themselves? (1,065 words)
- [What is a Customer Data Platform?: CDP Definition And More](/content/kevel-com/blog/what-is-a-customer-data-platform-cdp-definition-and-more.html): CDPs are an increasingly popular investment for many businesses looking to meet consumer needs in an efficient, future-focused way. (1,176 words)
- [The Leading 100 Awards Kevel “Standout” Status For 2023](/content/kevel-com/blog/kevel-awarded-the-leading-100/index.html): Kevel is honored to be recognized in The Leading 100’s 2023 marketing category. (364 words)
- [Change History | Kevel Audience](/content/docs-audience-kevel-com/operations/change-history/index.html): Kevel Audience's change history tracks all configuration changes performed across system entities, making it possible to access and compare configuration versions. (308 words)
- [2019 Releases | Kevel Audience](/content/docs-audience-kevel-com/changelog/2019/index.html): Release 19.12.1 – 2019-12-16 (1,160 words)
- [2023 Releases | Kevel Audience](/content/docs-audience-kevel-com/changelog/2023/index.html): <!-- (4,209 words)
- [Deprecated Attributes Guide | Kevel Audience](/content/docs-audience-kevel-com/segment/deprecated-attributes/index.html): Product Interaction Attributes (466 words)
- [Event Tracking Service API](/content/docs-audience-kevel-com/http-docs/adstax-event-tracker-api-docs-html.html) (645 words)
- [2021 Releases | Kevel Audience](/content/docs-audience-kevel-com/changelog/2021/index.html): Release 21.12.0 - 2021-12-15 (2,356 words)
- [2024 Releases | Kevel Audience](/content/docs-audience-kevel-com/changelog/2024/index.html): <!-- (2,366 words)
- [2020 Releases | Kevel Audience](/content/docs-audience-kevel-com/changelog/2020/index.html): Release 20.12.0 - 2020-12-14 (2,545 words)
- [2025 Releases | Kevel Audience](/content/docs-audience-kevel-com/changelog/2025/index.html): <!-- (1,896 words)
- [Add to Wishlist | Kevel Audience](/content/docs-audience-kevel-com/collect/events/addtowishlist/index.html): An event that describes the action of adding a product to the wishlist. (1,251 words)
- [Product Customization | Kevel Audience](/content/docs-audience-kevel-com/collect/events/productcustomization/index.html): An event that describes the action of customizing a product. (1,399 words)
- [RFM Guide: Boost Revenue with Retail Media](/content/kevel-com/blog/rfm-analysis/index.html): RFM (recency, frequency, and monetary value) defined and explained in this overview (1,214 words)
- [Email Complaint | Kevel Audience](/content/docs-audience-kevel-com/collect/events/emailcomplaint/index.html): An event that describes the action of sending a complaint via email. (410 words)
- [Product View Details | Kevel Audience](/content/docs-audience-kevel-com/collect/events/productviewdetails/index.html): An event that describes the action of viewing details of a product. (1,248 words)
- [Remove from Wishlist | Kevel Audience](/content/docs-audience-kevel-com/collect/events/removefromwishlist/index.html): An event that describes the action of removing a product from the wishlist. (890 words)
- [Product View | Kevel Audience](/content/docs-audience-kevel-com/collect/events/productview/index.html): An event that describes the action of viewing a specific product page. (1,073 words)
- [Product Impression | Kevel Audience](/content/docs-audience-kevel-com/collect/events/productimpression/index.html): An event that describes the action of viewing a list of products in a page as the user is browsing. (1,081 words)
- [Kevel Acquires Velocidi — Privacy-First Ad Infrastructure](/content/kevel-com/blog/velocidi-acquisition/index.html): Kevel acquires Velocidi to bring privacy-first audience segmentation and ML targeting to its ad infrastructure, enabling brands to build custom ad servers (464 words)
- [Add to Cart | Kevel Audience](/content/docs-audience-kevel-com/collect/events/addtocart/index.html): An event that describes the action of adding products to the shopping cart. (1,069 words)
- [Product Click | Kevel Audience](/content/docs-audience-kevel-com/collect/events/productclick/index.html): An event that describes the action of clicking in one or more products. (1,039 words)
- [Cart View | Kevel Audience](/content/docs-audience-kevel-com/collect/events/cartview/index.html): An event that describes the action of viewing the shopping cart. (851 words)
- [Top Marketplace Strategies and Trends](/content/kevel-com/blog/marketplace-strategies-and-trends/index.html): Sharing top strategies and trends for marketplaces to follow to stand out. (1,096 words)
- [Product Feedback | Kevel Audience](/content/docs-audience-kevel-com/collect/events/productfeedback/index.html): An event that describes the action of giving feedback to a list of products. (704 words)
- [Segment Manager Public API](/content/docs-audience-kevel-com/http-docs/adstax-segment-manager-public-api-docs-html.html) (559 words)
- [Why Self-Serve Ads Don't Work for Traditional Publishers](/content/kevel-com/blog/traditional-self-serve/index.html): Founder and CEO James Avery on why traditional publishers can't make the dream of self-serve ads a reality. (1,158 words)
- [2023 Wrap-Up: 5 Things We Learned From Money20/20](/content/kevel-com/blog/money2020-wrap-up-2023/index.html): Money20/20 2023: Building connections, crypto, AI, and rapid industry change took over the leading fintech conference this year. (1,160 words)
- [Kevel Spotlight on Customer Success Manager, João de Almeida](/content/kevel-com/blog/kevel-spotlight-on-customer-success-manager-joao-de-almeida.html): Meet João de Almeida, Kevel's Customer Success Manager - learn how our client-focused team drives results with custom ad infrastructure and retail media. (1,169 words)
- [Android | Kevel Audience](/content/docs-audience-kevel-com/platform-guides/android/index.html): This guide shows you how to integrate with Kevel Audience's HTTP API on Android using Kotlin with the built-in javax.net.ssl and org.json packages. If using Java or other libraries, adapt accordingly. (586 words)
- [Email View | Kevel Audience](/content/docs-audience-kevel-com/collect/events/emailview/index.html): An event that describes the action of viewing an email. (406 words)
- [Custom | Kevel Audience](/content/docs-audience-kevel-com/collect/events/custom/index.html): An event with a custom type, not related to any of the existing types. (443 words)
- [Email Click | Kevel Audience](/content/docs-audience-kevel-com/collect/events/emailclick/index.html): An event that describes the action of clicking on a link in an email. (427 words)
- [Ad View | Kevel Audience](/content/docs-audience-kevel-com/collect/events/adview/index.html): An event that describes the action of seeing an ad. (455 words)
- [JavaScript Tag SDK | Kevel Audience](/content/docs-audience-kevel-com/platform-guides/js-tag/index.html): Including the Tag (735 words)
- [Content View | Kevel Audience](/content/docs-audience-kevel-com/collect/events/contentview/index.html): An event that describes the action of viewing content, such as a newspaper article, on a website. (549 words)
- [Kevel Spotlight on Holly Shuffett, Content Writer](/content/kevel-com/blog/kevel-spotlight-on-content-writer-holly-shuffett/index.html): Meet Holly Shuffett, Kevel content writer: how she crafts content for our ad infrastructure platform that powers custom ad servers. (786 words)
- [Email Delivery | Kevel Audience](/content/docs-audience-kevel-com/collect/events/emaildelivery/index.html): An event that describes an email that didn't bounce. (429 words)
- [Usage Report | Kevel Audience](/content/docs-audience-kevel-com/reports/usage/index.html): Visualization of the System's Monthly Usage Metrics (965 words)
- [docs-audience-kevel-com/assets/files/kevel_audience_orders-6535c0c50d32b36e3b9bac2e675634a6-csv.html](/content/docs-audience-kevel-com/assets/files/kevel_audience_orders-6535c0c50d32b36e3b9bac2e675634a6-csv.html) (18 words)
- [Page View | Kevel Audience](/content/docs-audience-kevel-com/collect/events/pageview/index.html): An event that describes the action of viewing a page. (463 words)
- [Email Bounce | Kevel Audience](/content/docs-audience-kevel-com/collect/events/emailbounce/index.html): An event that describes that an email has bounced. (388 words)
- [Server-Side Event Tracking | Kevel Audience](/content/docs-audience-kevel-com/collect/server-side-tracking/index.html): Kevel Audience provides an HTTP API to collect events from a server. This API ignores client-related data in the HTTP request, such as the user IP, and provides an interface to specify user-related data, such as the User-Agent header, to avoid extracting wrong information from the request that relates to a server and not a user, and thus degrading user profiles. (237 words)
- [Kevel Spotlight: Laura Kelley Discusses Retail Media](/content/kevel-com/blog/6-questions-with-senior-enterprise-account-executive-laura-kelley.html): We're super proud of our team, our story and our values and it was great chatting to Laura about her role. (633 words)
- [Search | Kevel Audience](/content/docs-audience-kevel-com/collect/events/search/index.html): An event that describes the action of performing a search in the website. (409 words)
- [Newsletter Signup | Kevel Audience](/content/docs-audience-kevel-com/collect/events/newslettersignup/index.html): An event that describes the action to perform a signup to a newsletter. (388 words)
- [Kevel Named One of 2021's Hottest Ad Infrastructure Firms](/content/kevel-com/blog/kevel-insider/index.html): We are excited to announce that Kevel has been named one of the 21 hottest adtech companies of 2021 by Insider! (256 words)
- [Client-Side Event Tracking | Kevel Audience](/content/docs-audience-kevel-com/collect/client-side-tracking/index.html): Client-side collection uses first-party tags in the user’s browser to capture interactions as they happen, ideal for real-time personalization. (474 words)
- [Kevel Featured In ExchangeWire’s 2023 Industry Review](/content/kevel-com/blog/kevel-exchangewire-2023/index.html): Kevel Founder & CEO James Avery featured in ExchangeWire's 2023 Industry Review to discuss ad tech and its relationship with the economy. (275 words)
- [Ad Click | Kevel Audience](/content/docs-audience-kevel-com/collect/events/adclick/index.html): An event that describes the action of clicking on an ad. (66 words)
- [Email Unsubscribe | Kevel Audience](/content/docs-audience-kevel-com/collect/events/emailunsubscribe/index.html): An event that describes the action of unsubscribing from a mailing list. (64 words)
- [2022 Releases | Kevel Audience](/content/docs-audience-kevel-com/changelog/2022/index.html): <!-- (5,021 words)
- [Native Destinations | Kevel Audience](/content/docs-audience-kevel-com/activations/native-event-destinations/index.html): For forwarding events, Kevel Audience integrates with the following catalog of third-party platforms: (665 words)
- [Domain Filters | Kevel Audience](/content/docs-audience-kevel-com/operations/domain-filters/index.html): Event filtering is provided through a domain whitelist, which allows filtering events based on their Referer header. This expands the existing bot traffic filter by providing additional control over accepted traffic via a domain whitelist. Excluding irrelevant traffic improves billing and prevents performance degradation. (294 words)
- [Generic Events | Kevel Audience](/content/docs-audience-kevel-com/activations/event-webhook/index.html): The Generic Event destination enables users to forward filtered and transformed events collected by Kevel Audience to any external webhook endpoint. This gives customers the flexibility to integrate with third-party services or internal systems that aren’t natively supported — all from a single, centralized platform. By managing event delivery through Kevel Audience, customers can reduce operational complexity, maintain consistency across destinations, and move faster without custom integrations. (325 words)
- [25 'Advertise with Us' Pages You'll Want to Copy](/content/kevel-com/blog/advertise-with-us-examples/index.html): Offering direct-sold ad placements can drive more revenue, and a good Advertise With Us landing page could help you land large and small deals alike. (1,245 words)
- [Company Targeting: The Definitive Guide](/content/kevel-com/blog/company-targeting/index.html): Company targeting is a high-value and innovative targeting option, and it's a feature you could offer advertisers via APIs (1,743 words)
- [Why publishers need a first-party data strategy now](/content/kevel-com/blog/why-publishers-need-a-first-party-data-strategy-now.html): We see a lot of opportunities, requiring that publishers are actively working on a strategy utilizing their own first-party data. (791 words)
- [How to Build a GDPR-Compliant Ad Server](/content/kevel-com/blog/gdpr-server/index.html): Six considerations for publishers looking to build GDPR-compliant ad servers, including how to manage PII and user data. (1,754 words)
- [Microsoft Advertising Alternatives](/content/kevel-com/lp/promoteiq-alternatives/index.html): See how Microsoft Advertising (formally PromoteIQ) stacks up against Kevel. (89 words)
- [OTT on the Rise: How to Build Privacy and Consent into Apps](/content/kevel-com/blog/ott-privacy/index.html): OneTrust's Ashlea Cartee offers OTT, or over-the-top, insights for publishers — including new challenges for ensuring user privacy and consent (862 words)
- [How to Launch Your Ad Business](/content/kevel-com/blog/launch-ad-business/index.html): Launch your ad business with Kevel's 11-step guide: build custom ad servers, set rates, onboard advertisers, establish policies, and scale revenue. (1,507 words)
- [Match Activator Service API](/content/docs-audience-kevel-com/http-docs/adstax-match-activator-public-api-docs-html.html) (1,263 words)
- [What are Ad Auctions? The Definitive Guide](/content/kevel-com/blog/ad-auctions/index.html): Build and optimize your ad server or retail media network with Kevel's auction logic, eCPM optimization, and Autobid to maximize publisher revenue. (1,989 words)
- [10 Native Ad Examples (And Why They Work)](/content/kevel-com/blog/top-ten-native-ad-examples/index.html): This article offers inspiration by looking at 10 successful native ad examples and why they work. (1,228 words)
- [5 Ways to Differentiate Your Ad Platform](/content/kevel-com/blog/5-ways-to-differentiate-your-ad-platform/index.html): Discover 5 ways to differentiate your ad platform—optimize reach, audience, targeting, ad units, and performance to grow retail media and ad server revenue (1,169 words)
- [What are the Main Doubleclick Alternatives? A 2024 Guide](/content/kevel-com/blog/doubleclick-alternatives/index.html): There are many large ad servers out there - including those offered by Google like DFP or Doubleclick. But what are the best alternatives? (639 words)
- [Scaling Your Homegrown Ad Server Isn't Easy. Here's Why.](/content/kevel-com/blog/scale-ad-server/index.html): This article looks into why building an ad server yourself is just the tip of the iceberg. (1,818 words)
- [Consent Management Platforms: The Definitive Guide](/content/kevel-com/blog/consent-management-platforms/index.html): Consent Management Platforms or CMPs help publishers comply with the GDPR. This guide provides an overview and vendor comparison of the main CMPs. (2,324 words)
- [dev-kevel-com/docs/attribution-1/index.html](/content/dev-kevel-com/docs/attribution-1/index.html) (1,188 words)
- [Why Non-Traditional Publishers Are Launching Ad Platforms](/content/kevel-com/blog/nontraditional-ad-platforms/index.html): Non-traditional publishers are launching ad platforms within their sites, apps, and DOOH offerings. (1,439 words)
- [Kevel Spotlight on Ash Boxshall, Solutions Architect](/content/kevel-com/blog/kevel-spotlight-on-ash-boxshall-solutions-architect.html): We are shining a spotlight on our Kevel team members from around the globe. In this interview we meet Ash Boxshall, a Solutions Architect based in London. (949 words)
- [User Attributes | Kevel Audience](/content/docs-audience-kevel-com/segment/user-attributes/index.html): User Attributes hold information about a specific user. (2,438 words)
- [Kevel Audience](/content/docs-audience-kevel-com/api/http/match-activator/index.html) (1,377 words)
- [Launching Your Self-Serve Marketplace Platform](/content/kevel-com/blog/self-serve-marketplace/index.html): Launch a self-serve marketplace for sponsored listings with Kevel's ad infrastructure. Set up a self-serve portal to grow retail media revenue fast. (120 words)
- [RFM Map | Kevel Audience](/content/docs-audience-kevel-com/segment/rfm-map/index.html): Overview (1,084 words)
- [Kevel Raises $23M to Scale Retail Media Platforms](/content/kevel-com/blog/series-c-press-release/index.html): Kevel raises $23M Series C, names Puja Rios President/COO to scale its API-led ad infrastructure and enable retailers to build custom retail media networks (726 words)
- [Attribution Report | Kevel Audience](/content/docs-audience-kevel-com/reports/attribution/index.html): Holistic Attribution Capturing All Touchpoints (1,275 words)
- [California Privacy Rights Act (CPRA): The Definitive Guide](/content/kevel-com/blog/cpra-guide/index.html): A guide to what publishers need to know about The California Privacy Rights Act of 2020, or CPRA, including how it compares to the CCPA (1,963 words)
- [Getting Impersonal: Targeting and Monetizing Without PII](/content/kevel-com/blog/targeting-without-pii/index.html): Publishers can still use context, intent, location, and other targeting tactics to drive higher CPMs without PII. (1,711 words)
- [Launch Custom Retail Media Networks in 14 Days](/content/kevel-com/lp/retail-media-cloud/index.html): Build and launch a custom retail media network in 14 days with Kevel's API-first ad server and CDP, control your data, accelerate revenue, retain ad fees. (720 words)
- [Retailers are Prioritizing CDPs in 2023](/content/kevel-com/blog/retail-cdp/index.html): In this article, we’ll discuss the retail CDP movement, and why smart companies should get on board with this trend sooner than later. (1,305 words)
- [Order Place | Kevel Audience](/content/docs-audience-kevel-com/collect/events/orderplace/index.html): An event that describes the action of placing an order. (1,461 words)
- [Retail Media: Top 4 Trends To Follow In 2024](/content/kevel-com/blog/retail-media-top-4-trends-to-follow-in-2024/index.html): Explore 2024's top retail media trends that are shaping this $136B industry. (1,556 words)
- [Financial Media Networks: The Next Wave of Retail Media](/content/kevel-com/blog/financial-media-networks/index.html): Kevel delivers custom ad servers and ad infrastructure so fintechs can build compliant retail media networks that monetize first-party data. (1,179 words)
- [What is the LGPD? A Guide for Publishers](/content/kevel-com/blog/lgpd-guide/index.html): A guide to what publishers need to know about Brazil's data privacy law, the LGPD, or Lei Geral de Proteção de Dados (General Data Protection Law) (859 words)
- [App View | Kevel Audience](/content/docs-audience-kevel-com/collect/events/appview/index.html): An event that describes the action of visualizing a specific screen in a mobile app. (411 words)
- [Nexta & SAS Partner to Boost Retail Media Monetization](/content/kevel-com/blog/nexta-and-sas-institute-announce-partnership/index.html): Nexta and SAS 360 Match partner to deliver a self-service retail media platform that helps retailers monetize inventory and enable real-time ad serving. (512 words)
- [Ad Targeting: The Definitive Guide](/content/kevel-com/blog/ad-targeting/index.html): Learn ad targeting strategies: behavioral, contextual, and retargeting to grow conversions and monetize first-party data for retail media with Kevel. (1,782 words)
- [4 Key Factors to Building a Self-Serve Ad Platform](/content/kevel-com/blog/self-serve-ad/index.html): We have had many customers build self-serve platforms on top of our API, and this article outlines the key factors that can make self-serve successful. (1,503 words)
- [Pride Isn’t Over When June Ends: LGTBQIA+ Advocacy in Tech](/content/kevel-com/blog/pride-2024/index.html): Kevel commits to year-round LGBTQ+ inclusion while building ad infrastructure that empowers teams to create custom ad servers and retail media networks. (1,550 words)
- [Day & Hour Parting v1](/content/dev-kevel-com/docs/day-hour-parting-v1/index.html): NOTE: This documentation applies to legacy day parting features. In July 2020, Kevel released a new set of features that allows up to 10 day parts per flight. To learn about these new features, please see: Day & Hour Parting v2 and New in Kevel: Add up to 10 Day Parts on a Flight .
Day & Hour partin… (649 words)
- [Why Managed Services Won’t Work for Retailers](/content/kevel-com/blog/self-serve/index.html): Explaining why retailers should build self-serve platforms in-house with APIs. (1,116 words)
- [Walled Gardens: The Definitive 2024 Guide](/content/kevel-com/blog/what-are-walled-gardens/index.html): A walled garden is an ad platform where the publisher handles all the buying, serving, tracking, and reporting. (1,257 words)
- [Segments | Kevel Audience](/content/docs-audience-kevel-com/collect/offline-imports/segments/index.html): Import user segments that were built outside Kevel Audience — in a CDP, a data warehouse, or any other internal system (1,586 words)
- [Search Term Targeting via Keywords and Custom Targeting (Legacy)](/content/dev-kevel-com/docs/search-term-targeting-legacy/index.html): How to set up search term targeting in Kevel using Keywords and Custom Targeting. (547 words)
- [Kevel Audience](/content/docs-audience-kevel-com/api/http/segment-manager/index.html) (554 words)
- [Augmenting Collected Events | Kevel Audience](/content/docs-audience-kevel-com/collect/augment/index.html): Upon entering Kevel Audience, all collected events are transformed in real-time to include additional information or to remove user sensitive (953 words)
- [Orders | Kevel Audience](/content/docs-audience-kevel-com/collect/offline-imports/orders/index.html): Export order data to import into Kevel Audience. (2,124 words)
- [Thailand's PDPA: The Definitive Guide](/content/kevel-com/blog/pdpa-guide/index.html): A guide to what publishers need to know about the PDPA, or Personal Data Protection Act, Thailand's comprehensive, opt-in data privacy law (616 words)
- [Cross-Channel Matches | Kevel Audience](/content/docs-audience-kevel-com/collect/matches/index.html): Cross-channel matches enrich your users' profiles, enabling you to reach them across several channels. (882 words)
- [iOS | Kevel Audience](/content/docs-audience-kevel-com/platform-guides/ios/index.html): This guide shows you how to integrate with Kevel Audience's HTTP API on iOS using Swift with URLSession and JSONSerialization. If using Objective-C or any other HTTP client library, adapt accordingly. (928 words)
- [Kevel Audience](/content/docs-audience-kevel-com/api/http/event-tracker/index.html) (625 words)
- [User Identifiers | Kevel Audience](/content/docs-audience-kevel-com/collect/user-ids/index.html): Each user is associated with a 1st-party identifier, which can be generated either by Kevel Audience or provided by the customer. (658 words)
- [Introducing Kai: A New Retail Media AI Feature Set](/content/kevel-com/blog/kai-press-release/index.html): Kevel launches Kai, a new AI feature set, to give retail media networks total control of performance optimization, relevance and revenue. (794 words)
- [Kevel wins Best AdTech: Custom Ad Server APIs](/content/kevel-com/blog/kevel-wins-martech-breakthrough-award/index.html): Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards (432 words)
- [Triggers | Kevel Audience](/content/docs-audience-kevel-com/activations/triggers/index.html): A Trigger is the entry point for a user data activation request to Kevel Audience. It holds the basic (918 words)
- [Predictions | Kevel Audience](/content/docs-audience-kevel-com/segment/predictions/index.html): Kevel Audience leverages machine learning to identify high-value users from their historic behavior. (787 words)
- [Meet Nikki Hardee — Kevel Ad Infrastructure Hiring Lead](/content/kevel-com/blog/kevel-spotlight-on-nikki-hardee-senior-talent-acquisition-manager.html): Meet Nikki Hardee, Kevel's Senior Talent Acquisition Manager - how our people-first hiring builds teams that enable custom ad infrastructure (527 words)
- [What Retail Media Networks are Learning from Ad Networks](/content/kevel-com/blog/ad-networks/index.html): How retail media networks are taking over ad network market share, and why other retailers need to join in. (1,107 words)
- [Kevel Company Constitution & Core Values](/content/kevel-com/blog/company-constitution/index.html): Kevel prides itself on inclusion and transparency, and it begins with our company constitution, mission statement, and core values. (1,207 words)
- [User Management (old)](/content/dev-kevel-com/docs/user-management/index.html): You can use Kevel's User Management APIs to programmatically create and update users.
Changes coming soon to user management The way you log in and manage users in Kevel will soon change to provide a smoother and more efficient experience. Click here to learn more.
Overview
The User Management setti… (462 words)
- [Templated Webhooks | Kevel Audience](/content/docs-audience-kevel-com/collect/templated-webhooks/index.html): Templated Webhooks or Incoming Webhooks is a generic integration for collecting data. (448 words)
- [Value Extractors | Kevel Audience](/content/docs-audience-kevel-com/segment/value-extractors/index.html): A value extractor is a JSONPath expression that allows you to extract a value from a JSON event. (774 words)
- [Ad Attribution: The Definitive Guide](/content/kevel-com/blog/ad-attribution/index.html): What ad attribution is and the best practices for measuring and implementing it. (886 words)
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Since cookies can only be read … (433 words)
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These additional settings are:
optional capable of modifying man… (311 words)
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This Data Processing Agreement (“DPA”) is between Adzerk, Inc. dba Kevel and its Affiliates (“Kevel”) and the undersigned customer (the “Customer” or “you”) (collectively the “Parties).
This DPA and the Standard Contractual Clauses (SCCs), if applicable, will become l… (4,269 words)
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The European Union's General Data Protection Regulation (GDPR) went into effect on May 25th, 2018. This law will impact any business that is dealing with personal data of EU residents.
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B… (3,346 words)
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In Kevel, your organization is the overarching entity for your company.
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- [MCP Server](/content/dev-kevel-com/docs/mcp-server/index.html): Connect AI agents to Kevel through a secure MCP server for read and write access to campaign, inventory, reporting, and forecasting data. (1,410 words)
- [Kevel partners with Scandinavian Airlines to launch next generation travel media network](/content/kevel-com/blog/kevel-partners-with-scandinavian-airlines/index.html): Scandinavian Airlines (SAS) selects Kevel's Retail Media Cloud® to launch a new travel commerce media network, activating first-party traveler data to deliver personalized advertising experiences across its global digital ecosystem. (658 words)
- [AI at Kevel: Our Approach](/content/kevel-com/blog/our-approach-to-ai/index.html): Our AI is focused on the same philosophies that guide all of Kevel’s technology: retailer controlled and transparent ad tech, designed to help retailers drive meaningful outcomes and build world class retail media programs. (662 words)
- [Bulk Ads Scheduling in Console](/content/dev-kevel-com/docs/bulk-ads-scheduling-in-console/index.html): Overview
The Bulk Ads Scheduling feature gives Publishers and Advertisers full control over when individual ads run within a campaign - all without creating multiple campaigns.
This improvement dramatically increases efficiency by allowing campaign managers to schedule multiple ads at once , saving … (509 words)
- [Header Bidding with Prebid.js](/content/dev-kevel-com/docs/header-bidding-with-prebidjs/index.html): Header Bidding with prebid.js  is a way to send ad requests to multiple exchanges simultaneously rather than in a waterfall, and it includes over 300 demand sources. (1,310 words)
- [Targeting | Reach and convert your ideal customer](/content/kevel-com/ad-server/targeting/index.html): With Kevel's endless targeting options, we make sure your customers see the right ad at the right time. No compromised data necessary. (170 words)
- [Upcoming changes to login and user management](/content/dev-kevel-com/changelog/upcoming-changes-to-login-and-user-management/index.html): To provide a more frictionless UI experience, we are consolidating login and user management for the Ad Server, Audience, and Console. These upcoming changes are a direct result of user feedback regarding ease of use and the need for a more unified interface. Changes will roll out throughout March 2… (1,036 words)
- [Decisioning | Serve your ads on your terms](/content/kevel-com/ad-server/decisioning/index.html): Serve your ads on your terms. Find the decision engine that's made to fit your specific ad serving needs with Kevel. (341 words)
- [TouchTunes Case Study — Kevel Ad Tech Results](/content/kevel-com/customers/touchtunes/index.html): TouchTunes integrates both direct-sold and programmatic ads into their jukeboxes. (303 words)
- [Kevel Ad Server: Flink Case Study - 5x GMV](/content/kevel-com/customers/flink/index.html): Kevel helps Flink deliver an intuitive ad experience for customers and the holistic reporting advertisers wanted. (858 words)
- [Master Services Agreement](/content/dev-kevel-com/docs/terms-of-service/index.html): ** This Master Services Agreement (“Agreement”) is incorporated by reference into any Statement of Work (the “Statement of Work”) or Order Form (the “Order Form”) between the undersigned customer (the “Customer”) and Adzerk, Inc. dba Kevel (“Kevel”).
This Agreement is entered into by and between Cus… (1,730 words)
- [UserDB](/content/dev-kevel-com/reference/userdb/index.html): UserDB is your first-party data store that enables you to activate on user-level targeting, such as targeting by demographics, interests, etc, as well as do retargeting and frequency capping. (329 words)
- [Supported platforms in Console](/content/dev-kevel-com/docs/console-supported-platforms/index.html): Console connects your advertisers to the channels that matter most — onsite, offsite, and across the open web — all managed through a single campaign creation flow. This page covers every platform Console integrates with natively, the ad formats and targeting options available on each, and how repor… (1,217 words)
- [Google Search Keywords with AI Assistant](/content/dev-kevel-com/docs/google-search-keywords-with-ai-assistant/index.html): The Google Search Keywords with AI Assistant feature helps advertisers quickly create, refine, and manage keywords using templates, manual input, CSV uploads, or AI-powered suggestions. (463 words)
- [WeTransfer Customer Story | Kevel Ad Tech Impact](/content/kevel-com/customers/wetransfer/index.html): Kevel helped WeTransfer launch a custom ad server with white-labeled native ads, server-side monetization without cookies or tags and full data control (499 words)
- [Native Product Ads](/content/dev-kevel-com/docs/native-product-ads-in-console-business-manager/index.html): Overview
Native Product Ads in the Console Business Manager is a new ad type designed to make it easier for retailers and advertisers to create engaging, multi-product ad placements, like sponsored brand banners or display ads with product sets for attribution. These ads dynamically link a single cr… (499 words)
- [Ad Status in Campaign List](/content/dev-kevel-com/docs/ad-health-indicators-in-campaign-list/index.html): See campaign ad health directly in the campaign list. (516 words)
- [Managing advertisers](/content/dev-kevel-com/docs/managing-advertisers-1/index.html): Managing advertisers
This guide outlines how Agency Admins and Users can access, switch between, and manage Advertisers (also referred to as Brands or Clients) within Console.


Accessing Advertiser Management
To view and manage advertisers:
Navigate to Client management in the left-hand menu for de… (652 words)
- [Legacy Relevancy Score](/content/dev-kevel-com/docs/legacy-relevancy-score/index.html): Deprecated This version of relevancy scores has now been deprecated. Please see this page for the latest version of relevancy scores.
With Kevel's Relevancy Score functionality, you set the Relevancy Score at the Flight or Ad level. Kevel then uses this number to calculate an Ad Rank , which is used… (913 words)
- [Get Started](/content/dev-kevel-com/docs/relay-onboarding-in-kevel-core/index.html): Set up your demand partner
To start using Relay, you will need to have a commercial agreement with a demand partner(s).
Once you have this agreement signed, you will need access to their UI and will need to set up a test campaign. In this tutorial and your testing of Relay, you’ll be sending request… (881 words)
- [Release notes: October 31, 2025](/content/dev-kevel-com/changelog/release-notes-october-31-2025/index.html): This release delivers impactful enhancements across Kevel Console, Ad Server , Forecast , and Audience , all aimed at helping you activate campaigns faster and target more effectively. In Console, advertisers can now use user segment targeting to reach the right shoppers, invite team members by emai… (865 words)
- [Managing advertiser users](/content/dev-kevel-com/docs/managing-advertiser-users-1/index.html): Overview
Advertiser User Roles and Access Management lets Advertiser and Media Owner Admins control who can access an advertiser account in Console, and what they are allowed to do.
It helps media owners provide advertisers with the right level of visibility and collaboration using role-based permis… (448 words)
- [Dashboards & Reporting](/content/dev-kevel-com/docs/console-dashboards-reporting/index.html): Advertiser Dashboard
The Advertiser Dashboard provides a detailed view of advertising performance for a selected advertiser. It includes real-time insights, breakdowns across channels, and key performance metrics—designed to help marketers monitor, analyze, and act.

Overview
The dashboard consists … (551 words)
- [Introduction to Kevel Console](/content/dev-kevel-com/docs/introduction-to-kevel-console/index.html): Kevel Console is Kevel's omnichannel advertiser self-serve UI. It gives media owners a way to put campaign management and reporting directly in the hands of their advertisers across both onsite and offsite channels without requiring a managed-service workflow at every step.
For advertisers, Console … (985 words)
- [Invite User to Console](/content/dev-kevel-com/docs/invite-user-to-console/index.html): The Invite User to Console feature allows Admins to easily invite collaborators to their Console Business Manager by sending an email invitation to activate their account. (438 words)
- [Campaign Management | Own your campaigns](/content/kevel-com/ad-server/campaign-management/index.html): Maintain control of your campaigns from start to finish. Talk to one of our ad platform experts about scaling your business today. (186 words)
- [Reporting API Overview](/content/dev-kevel-com/reference/reporting-api-overview/index.html): The Kevel Reporting API can be used to create Custom Reports and Scheduled Reports . See our Reporting API instructions for more info.
Note About Data Shipping Data Shipping delivers raw impression logs (rather than aggregate data) to an Amazon AWS S3 bucket for further analysis.
Warning Please be a… (98 words)
- [User Segment Targeting in Console](/content/dev-kevel-com/docs/user-segment-targeting-in-console/index.html): A guide on how it works and how to enable it. (414 words)
- [Advertiser-built segments](/content/dev-kevel-com/docs/advertiser-built-segments/index.html): If enabled by the media owner, advertisers in Console can create their own segments using predefined, media owner–approved templates.
This enables advertisers to build relevant audiences for their campaigns using the media owner's first-party behavioral data, while allowing media owners to stay in c… (427 words)
- [Optional location targeting](/content/dev-kevel-com/docs/optional-location-targeting/index.html): By default, every campaign in Console requires at least one location targeting rule — a zip code, a named location, or a hyperlocation. This makes sense for most campaign types, where geographic relevance is core to the campaign's value. But not every campaign type works that way. Sponsored listings… (440 words)
- [Custom branding in Console](/content/dev-kevel-com/docs/custom-branding-in-console/index.html): Console is highly configurable and can be easily updated to support your own logos, colors, and brand identity.
Your Kevel account manager will partner with you to customize the look, feel, and core functionality of your Console Business Manager.
Colors
Select your color palette, including primary c… (342 words)
- [Onsite display ads](/content/dev-kevel-com/docs/console-onsite-display-ads/index.html): You can use Console to offer advertiser self-service for your onsite display ads using any ad size / type in the Kevel Ad Server.
Ad size validation
When a media owner configures ad inventory in Kevel Console , the ad sizes and dimensions available to advertisers need to reflect what the platform ac… (629 words)
- [Management API Overview](/content/dev-kevel-com/reference/campaign-api-overview/index.html): The Kevel Management API lets you create, update, list, get, search, and delete:
Advertisers Campaigns Flights Creatives Ads Geo-Targeting Flight Categories Site Targeting Zone Targeting Creative Templates
Please visit our Campaigns Overview page for a deeper explanation of the Campaigns section bre… (81 words)
- [Admin UI | Out-of-the-box UI for dynamic ad ops teams](/content/kevel-com/ad-server/admin-ui/index.html): Everyone's talking about us! Find the latest and greatest Kevel articles, interviews, newsletters, and more. (168 words)
- [Read-only Role for Console](/content/dev-kevel-com/docs/read-only-role-for-console-tbd/index.html): Give advertisers visibility without giving them control. (395 words)
- [Product ads](/content/dev-kevel-com/docs/console-product-ads/index.html): Console supports product ads for the Kevel Ad Server and Adform onsite ad server.
Enable your advertisers to create and manage product ad campaigns for your onsite inventory.

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- [Advertiser Specific Segments](/content/dev-kevel-com/docs/advertiser-specific-segments-in-console/index.html): Advertiser-specific audience segments let media owners control which audience segments each advertiser can target during campaign creation in Console. These advertiser-based permissions helps protect brand exclusivity while enabling rich 1st party data targeting. (253 words)
- [Release notes: January 31, 2026](/content/dev-kevel-com/changelog/release-notes-january-2026/index.html): This release kicks off an exciting new chapter for Kevel’s platform experience. Starting in March, we’re rolling out unified login across the Ad Server , Console , and Audience —eliminating multiple logins and laying the groundwork for a more integrated user journey.
In Console , media owners can no… (810 words)
- [Release notes: September 30, 2025](/content/dev-kevel-com/changelog/release-notes-september-30-2025/index.html): This release brings a range of enhancements across the Kevel Console , Ad Server , and Audience , all designed to make campaign setup and optimization faster, smarter, and more user-friendly. You’ll see a more streamlined booking experience in Console—from drag-and-drop carousel ads to cleaner campa… (840 words)
- [Sub-Processors](/content/dev-kevel-com/docs/sub-processors/index.html): Kevel Sub-Processors
Kevel's sub-processors are listed below. We will only pass to them the minimum data needed for the services to work.
Sub-Processor is defined as a 3rd party contracted by Kevel as the Processor to process personal data to assist Kevel in fulfilling its obligations with respect t… (755 words)
- [Release notes: March 6, 2026](/content/dev-kevel-com/changelog/release-notes-march-06-2026/index.html): This release brings meaningful upgrades across every layer of the Kevel platform. On the login and access front, we're continuing our rollout of unified authentication — Audience and the Ad Server now share the same brand new login experience, making cross-product access simpler and more consistent … (1,071 words)
- [Accessing Console as a Media Owner](/content/dev-kevel-com/docs/accessing-console-as-a-publisher/index.html): Kevel uses a unified authentication system that provides media owner users and advertiser users with separate login experiences. This page covers how to log in, how to enable SSO for your team, and where to manage users.
Logging in as a media owner
The Console login page is for advertiser users only… (373 words)
- [Campaign-level product performance reporting](/content/dev-kevel-com/docs/product-stats-on-campaign-level/index.html): Self-service reporting on products promoted within sponsored product and native product ad campaigns (383 words)
- [Native Destinations | Kevel Audience](/content/docs-audience-kevel-com/activations/native-destinations/index.html): For syncing user data, Kevel Audience integrates with the following catalog of third-party platforms: (999 words)
- [Editing campaigns and drafts in Console](/content/dev-kevel-com/docs/editing-campaigns-and-drafts-in-console/index.html): Campaigns and drafts are fully editable in Console across all connected platforms. Advertisers can update campaign settings, adjust targeting and budgeting, and manage products and bids within campaigns — without recreating them or making changes outside the platform.
What advertisers can edit
Depen… (411 words)
- [Targeting](/content/dev-kevel-com/docs/targeting/index.html): This section describes some of the targeting options available for media owners to offer to self-service advertisers in Kevel Console. (103 words)
- [User and Access Management](/content/dev-kevel-com/docs/publisher-user-guide/index.html): Set up, organize, and maintain access to your Console Business Manager for media owners and advertisers (168 words)
- [Release Notes: May 30, 2025](/content/dev-kevel-com/changelog/release-notes-may-30-2025/index.html): The May release introduces several enhancements across Kevel’s platform. In the Forecast UI, users can now filter and sort tables in both the Yield Forecast overview and Ad Products management views, improving data accessibility. The Forecast API now issues warnings when requests include parameters that may significantly affect performance. In the Ad Server, Autobid functionality has been enhanced to support Priorities with floor CPC or eCPM pricing, ensuring bids respect configured minimums and behave predictably in both first- and second-price auctions. The Campaign Management UI now allows advertisers to define catalog access by associating brands and merchants, paving the way for catalog partitioning in future Console updates, and has also improved performance for selecting attribution criteria in large catalogs. Finally, the Campaign Management API has been updated to support catalog access via the new CatalogAccess parameter and allows advertisers to be tagged with an ExternalId for better integration with customer systems. (881 words)
- [Switch between business managers](/content/dev-kevel-com/docs/switch-between-business-managers/index.html): Move between business managers without logging out (149 words)
- [Customer Code of Conduct](/content/dev-kevel-com/docs/customer-code-of-conduct/index.html): Kevel operates an API-based ad server that is used by some of the most well-respected and well-known brands on the Internet. Due to this, all of our customers must adhere to and follow all these guidelines. In addition, Kevel’s customers must abide by applicable laws and regulations, including the a… (679 words)
- [Supported onsite ad formats](/content/dev-kevel-com/docs/supported-ad-formats/index.html): This section describes the onsite ad formats available in Console with the Kevel Ad Server.
For an overview of supported offsite ad formats and onsite ad formats with Adform's ad server, see supported platforms in Console . (43 words)
- [Service Level Agreement](/content/dev-kevel-com/docs/service-level-agreement/index.html): The Kevel Service Level Agreement specifies support procedures and service commitments for users of the Kevel Ad Server. (658 words)
- [Deals](/content/dev-kevel-com/docs/deals-in-kevel/index.html): Private Marketplace Deals (PMP)
In programmatic advertising, a private marketplace (PMP) deal refers to a private, invitation-only auction where publishers offer their ad inventory to a select group of advertisers. Unlike open auctions, PMP deals are exclusive and restricted to a specific set of buy… (393 words)
- [Ados.js Overrides](/content/dev-kevel-com/docs/adosjs-overrides/index.html): Ados.js overrides enable you to programmatically override the value(s) of a returned ad on the request level. (255 words)
- [Release Notes: August 31, 2025](/content/dev-kevel-com/changelog/release-notes-august-31-2025/index.html): The latest release introduces key enhancements across Kevel Console , Ad Server , Forecasting , and Audience .
In Kevel Console , self-service advertisers can now create dynamic product sets by defining filter-based rules tied to catalog attributes such as inventory, pricing, categories, or metadata… (738 words)
- [Real-Time Bidding](/content/dev-kevel-com/docs/real-time-bidding/index.html): Real-Time Bidding is an open auction where advertisers can purchase precisely targeted impressions across multiple publishers instead of a single publisher. (513 words)
- [Release notes: November 30, 2025](/content/dev-kevel-com/changelog/release-notes-november-30-2025/index.html): This release introduces new ways to deliver high-performing campaigns with less effort—whether you’re building multi-product ads, forecasting with precision, or streamlining how data flows across systems. In Console , advertisers can now create Native Product Ads directly from the Business Manager, … (522 words)
- [Programmatic Concepts and Terminology](/content/dev-kevel-com/docs/programmatic-concepts-and-terminology/index.html): Programmatic advertising is the use of automated technologies to buy and sell advertising. (441 words)
- [Release Notes: June 30, 2025](/content/dev-kevel-com/changelog/june-30-2025/index.html): The latest release brings major enhancements across Kevel Console , Ad Server , and Audience . Kevel Console now features a fully integrated Product Catalog experience with search, category filters, and in-page product detail popups, offering a more seamless workflow. Campaign Management has been ov… (648 words)
- [GDPR Consent](/content/dev-kevel-com/docs/gdpr-consent-in-rtb/index.html): This document describes specific integration instructions to ensure compliance with the European Union's General Data Protection Regulation (GDPR). (353 words)
- [Blocks and Filtering](/content/dev-kevel-com/docs/filtering/index.html): Relay supports blocking ads from demand partners by passing in blocked advertiser domains and blocked categories on the OpenRTB request.
NOTE These values get sent on the request to the demand partner, they are NOT used for filtering creatives after they are received.
These can be configured via set… (66 words)
- [Real Time Bidding (RTB) in Kevel](/content/dev-kevel-com/docs/rtb-in-kevel/index.html): In order to configure RTB inside Kevel, you will first need access to Kevel Relay and a commercial relationship with a demand partner. (332 words)
- [Cookie Notice](/content/dev-kevel-com/docs/privacy-policy-ad-server/index.html): Cookie Policy
Effective: 1 March 2023
What is a cookie? A cookie is a small piece of data (text file) that our website asks your browser to store on your device when you visit Kevel.com.
Cookies are helpful and enable our website to recognize you, log when you visit a particular page, provide a secu… (561 words)
- [Demand Partners](/content/dev-kevel-com/docs/demand-partner-specific-fields/index.html): This page contains all of Kevel Relay's demand partners and their configuration fields organized alphabetically. (10,530 words)
- [Using the Relay UserSync Script](/content/dev-kevel-com/docs/using-the-relay-usersync-script/index.html): User Syncing, sometimes called Cookie Syncing is an important part of targeting advertising on the web. (218 words)
- [Segment](/content/dev-kevel-com/docs/segment/index.html): Kevel integration with Segment.io (168 words)
- [Ados.js & Header Bidding](/content/dev-kevel-com/docs/adosjs/index.html): This page describes Kevel's Ados.js and header bidding capabilities. (15 words)
- [Kochava Conversion Tracking](/content/dev-kevel-com/docs/kochava-conversion-tracking/index.html): You can integrate Kochava tracking into your creatives in order to monitor conversions through both Kochava and Kevel reporting. (287 words)
- [Cookies Set by Kevel](/content/dev-kevel-com/docs/cookies-set-by-kevel/index.html): Kevel's cookies set the SameSite=None and Secure attributes. See SameSite Cookie Attribute: What It Is And Why It Matters for more information.
Name Purpose azk Unique identifier for users azk-blocks A list of creative IDs that the user has blocked via adFeedback azk-events A list of pending convers… (128 words)
- [Moat Tags](/content/dev-kevel-com/docs/implementing-moat-tags/index.html): This page provides information for integrating Moat tags which are used for marketing analytics. (159 words)
- [Non-Discrimination Policy](/content/dev-kevel-com/docs/non-discrimination-policy/index.html): This policy states Kevel’s position on discrimination. This policy applies to all Kevel employees, volunteers, members, clients, and contractors.
Kevel follows an equal opportunity employment policy and employs personnel without regard to race, creed, color, ethnicity, national origin, religion, sex… (95 words)
- [Legal](/content/dev-kevel-com/docs/legal/index.html): Overview
A collection of Kevel's terms of service, privacy policies, and internal code of conducts. (37 words)
- [Offline Imports | Kevel Audience](/content/docs-audience-kevel-com/collect/offline-imports/index.html): When it is not possible to establish a real-time data stream from a source, Kevel Audience supports data onboarding through secure file uploads or specific third-party API integrations. (107 words)
- [Why Publishers Should Embrace Ad Exploratory Testing](/content/kevel-com/blog/exploratory-testing/index.html): How publishers can conduct exploratory tests of their ads to create positive user experiences and increase ad revenue (1,457 words)
- [Top Criteo Competitors & Alternatives](/content/kevel-com/blog/criteo-competitors/index.html): This article dives into Criteo competitors and alternatives for retail media publishers. (805 words)
- [GDPR and Ad Tech: The Definitive Guide](/content/kevel-com/blog/gdpr-ad-tech/index.html): A guide to what publishers, advertisers, and ad tech vendors need to know about the EU's General Data Protection Regulation. (2,341 words)
- [List forecasts](/content/dev-kevel-com/reference/get_forecaster/index.html): List information about enqueued and running forecasts. (596 words)
- [Sponsored Listings: The Definitive Guide](/content/kevel-com/blog/sponsored-listings/index.html): A sponsored listing is an organic listing that is promoted or highlighted in some way, often by being listed at the top of certain search results. (2,023 words)
- [Ad Blockers: The Definitive Guide](/content/kevel-com/blog/how-ad-blockers-work/index.html): This article dives into how ad blockers work, how much they impact you, and how you can monetize ad block users. (861 words)
- [Why You Should Use an Ad Server for Internal Promotions](/content/kevel-com/blog/internal-promotions/index.html): Showing the right content — such as a search result, promotion, or offer — to the right person at the right time increases engagement and sales. (1,075 words)
- [Advertising Terms: Everything You Need to Know](/content/kevel-com/blog/advertising-terms/index.html): An ad tech glossary and resource for publishers who want to learn more about the ad tech industry and its many terms and acronyms. (3,536 words)
- [Top Google Ad Manager Alternatives - Ad Server APIs](/content/kevel-com/blog/gam-alternatives/index.html): There are many large ad servers out there - including those offered by Google. But what are the best alternatives? (1,433 words)
- [Open Source Ad Servers: The Definitive Guide](/content/kevel-com/blog/open-source-ad-server/index.html): What open source ad servers are, how they differ from hosted ad servers, examples of open source ad servers, and more. (1,319 words)
- [Report Generation](/content/dev-kevel-com/reference/submit_delivery_report/index.html): Report Generation
The submit_delivery_report endpoint generates a report from impression and request data. These reports are aggregated into discrete buckets of time, and are grouped by a subset of their fields called dimensions. Data from fired impressions, alongside requests made to the exchange s… (804 words)
- [The Future of Retail Media is Programmatic](/content/kevel-com/blog/retail-media-programmatic/index.html): Kevel creates a working group to establish an OpenRTB standard for retail media. (725 words)
- [Search Term Targeting](/content/dev-kevel-com/docs/search-term-targeting/index.html): Search Term Targeting helps you match ads to shopper queries using Broad, Strict, and Exact match types. Learn how to configure, match, and report. (1,563 words)
- [List Jobs](/content/dev-kevel-com/reference/list-jobs/index.html): List batch jobs for a network (496 words)
- [Kevel Powers Delivery Hero’s Custom Ad Server](/content/kevel-com/customers/delivery-hero/index.html): Kevel's API-based ad server lets Delivery Hero launch branded, data-controlled native ads faster at scale—centralized, customizable ad infrastructure. (1,325 words)
- [Retail Media Build vs Buy: Strategy and Best Practices](/content/kevel-com/blog/retail-media-build-vs-buy/index.html): Owning your retail media platform is the best way to scale your business. (1,319 words)
- [dev-kevel-com/docs/create-flight/index.html](/content/dev-kevel-com/docs/create-flight/index.html) (862 words)
- [Schedule a Kevel Audience Demo — Real‑Time Segmentation](/content/kevel-com/audience/demo/index.html): Kevel Audience provides first-party data collection and segmentation for audience activation and personalization, all deployed on a private infrastructure. (158 words)
- [Reserved Campaigns](/content/dev-kevel-com/reference/reserved-campaigns-1/index.html): Reserved campaigns allow you to remove availability from forecasts for prospective campaigns that are reserved but not yet booked, such as when waiting for creative assets before fully booking the campaign. (1,036 words)
- [How Kidizen Scaled Ads with Kevel — Case Study](/content/kevel-com/customers/kidizen/index.html): Kevel enabled Kidizen to launch promoted listings and a self-serve ad portal fast, automating campaigns and unlocking scalable revenue with an ad server. (531 words)
- [Ticketmaster case study: Custom ad server boosts ROI](/content/kevel-com/customers/ticketmaster/index.html): The leading ticket marketplace uses ad serving tech to increase ticket sales by 200% (484 words)
- [PropertyGuru Case study: Ad Infrastructure in 14 Days](/content/kevel-com/customers/propertyguru/index.html): Kevel's flexible APIs help Southeast Asia's leading digital property marketplace expand agent visibility in a matter of weeks (681 words)
- [Kevel & Leroy Merlin: Increase CVR 16% with Retail Media](/content/kevel-com/customers/leroy-merlin/index.html): LEROY MERLIN Portugal quickly launched personalization campaigns targeted with Kevel Audience segments to increase conversion rate by 16%. (660 words)
- [Bid Request](/content/dev-kevel-com/reference/openrtb2/index.html): Wrapper for the openrtb2 endpoint that initializes the task local log where we store request and response information. This version of the endpoint is meant for unauthenticated use, e.g. in a web browser. Keeping public/authenticated URLs separate should let us better deal with invalid traffic and m… (773 words)
- [Kevel ad server: Motley Fool boosts subscriptions](/content/kevel-com/customers/motley-fool-global/index.html): The Motley Fool’s promotions fit seamlessly into their articles and use past behavior for targeting (547 words)
- [/placement/{placement_id}](/content/dev-kevel-com/reference/update_placement/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (423 words)
- [Kevel Retail Media: PROF Boosted Revenue 7.2x](/content/kevel-com/customers/prof/index.html): The high-end Portuguese retailer uses first-party data and targeted email promotions to turn new customers into repeat buyers. (469 words)
- [Kevel powers Yelp's in-product marketing with ad server](/content/kevel-com/customers/yelp/index.html): With Kevel, Yelp automated and added new targeting features to their in-product marketing system (541 words)
- [Commerce Media: The Ultimate Guide](/content/kevel-com/blog/commerce-media/index.html): Commerce media guide: learn how to leverage first-party data, ensure privacy and measurement, and build scalable retail media networks with Kevel. (537 words)
- [California Consumer Privacy Act (CCPA): The Definitive Guide](/content/kevel-com/blog/ccpa-ad-tech/index.html): CCPA and Ad Tech - an overview of what those in ad tech need to know about the California Consumer Privacy Act. (2,728 words)
- [Get network settings](/content/dev-kevel-com/reference/get_forecaster-network-settings/index.html): Get the Yield Forecast settings of a network. Returns default values if none exists. (440 words)
- [Kevel + Slickdeals: Fast Retail Media Ad Server](/content/kevel-com/customers/slickdeals/index.html): The eCommerce ad platform is fast, native, and uses first-party data to serve more relevant ads. (542 words)
- [Available forecast](/content/dev-kevel-com/reference/availability-forecast/index.html): Shows availability for targeting criteria or supplied ads (960 words)
- [Healthily + Kevel: Ad Tech Success Story](/content/kevel-com/customers/healthily/index.html): Kevel helped Healthily launch a white-labeled, server-side ad server with contextual native ads, <50ms responses, secure APIs and rising direct revenue. (455 words)
- [Kevel: Boost Moviflor Remarketing via Retail Media](/content/kevel-com/customers/moviflor/index.html): The Portuguese home furnishings retailer leverages first-party data and predictive modeling to make the most of media investments. (401 words)
- [Request forecast](/content/dev-kevel-com/reference/post_forecaster/index.html): Request a forecast to be started. (580 words)
- [Kevel: Launch Custom Ad Servers 9x Faster](/content/kevel-com/customers/imgur/index.html): Kevel's ad server APIs let Imgur launch white-labeled native promoted posts in weeks, driving 20x+ CPMs, sub-50ms responses and automated campaign control (416 words)
- [The Exchange API](/content/dev-kevel-com/reference/the-exchange-api/index.html): Using the Exchange API
The Exchange API provides a single endpoint that you can use to make requests.
https://e.relay.bid/p/openrtb2
Where:
e-relay.bid - the Exchange API URL p - The API version (in this case, public) openrtb2 - the format of the request and response
The body of the request follows … (477 words)
- [Atom Tickets Case Study - Custom Ad Server with Kevel](/content/kevel-com/customers/atom-tickets/index.html): Atom Tickets’ ads are direct-sold, native, and perform well for advertisers (388 words)
- [/placement](/content/dev-kevel-com/reference/create_placement/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (280 words)
- [Scale Everli's Retail Media with Kevel](/content/kevel-com/customers/everli/index.html): Everli scales ad revenue in months with seamlessly integrated server-side ad units (461 words)
- [Mercadão: Boost ROAS with Kevel Retail Media](/content/kevel-com/customers/mercadao/index.html): The Portuguese supermarket marketplace uses first-party audiences to super-charge paid media campaigns. (457 words)
- [UpWest Case Study: Boost Revenue with Retail Media](/content/kevel-com/customers/upwest/index.html): Kevel Audience's RFM Segmentation Map enabled UpWest to evaluate its customer base and create effective, targeted reconversion campaigns. (349 words)
- [RealSelf increased its Revenue with custom Ad Servers](/content/kevel-com/customers/realself/index.html): The popular health marketplace uses promoted listings to scale their business. (285 words)
- [/channel](/content/dev-kevel-com/reference/create_channel/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (207 words)
- [Create Login](/content/dev-kevel-com/reference/create-login/index.html): This adds a new user to your account. The result will include the unique Login ID that can be used to update or remove the login. (291 words)
- [Getting Started with Kevel Forecast](/content/dev-kevel-com/reference/kevel-forecast-overview/index.html): How to check inventory availability and forecast campaign delivery with Kevel (845 words)
- [/channel/{channel_id}](/content/dev-kevel-com/reference/get_channel/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (184 words)
- [Privacy Request Center | DataGrail](/content/preferences-kevel-com/privacy/index.html) (187 words)
- [Contact Kevel for Marketplaces | Free Demo & API Key](/content/kevel-com/contact-marketplaces/index.html): Want to learn more and give our APIs a try? We'd love to give you a test drive! Contact us to get a free Kevel demo and API Key. (20 words)
- [Server-side eBook](/content/kevel-com/resources/server-side-ebook/index.html): An insertion order is one final step in securing your direct deals with advertisers. Download our free template to help get you started today. (111 words)
- [Get ad product](/content/dev-kevel-com/reference/get_forecaster-ad-products-adproductid/index.html): Returns a Yield Forecast Ad Product. (752 words)
- [Traffic Modifiers](/content/dev-kevel-com/reference/traffic-modifiers/index.html): Manual season adjustments (925 words)
- [Get Login](/content/dev-kevel-com/reference/get-login/index.html): This returns the data for a specific user. No parameters are needed, besides the "Log-in ID" in the URL. (81 words)
- [Get reserved campaign](/content/dev-kevel-com/reference/get_forecaster-reserved-campaign-reservedcampaignid.html): Returns a reserved campaign by its ID. (261 words)
- [Get traffic modifier](/content/dev-kevel-com/reference/get_forecaster-modifiers-traffic-trafficmodifierid/index.html): Returns a Forecast Traffic Modifier based on its ID. (210 words)
- [/demand_source](/content/dev-kevel-com/reference/update_demand_source/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (99 words)
- [/demand_source/{demand_source_id}](/content/dev-kevel-com/reference/get_demand_source/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (80 words)
- [/channel](/content/dev-kevel-com/reference/list_channels/index.html): A distribution channel is an entity, property, or place through which ads are distributed. Examples include websites, mobile apps, and digital out-of-home (DOOH) systems. (98 words)
- [/placement](/content/dev-kevel-com/reference/list_placement/index.html): A Placement object represents the properties of a placement and the characteristics of ads permitted to be rendering within them. (100 words)
- [List Catalog Items](/content/dev-kevel-com/reference/listitem/index.html): Retrieve list of Items from specified catalog. (119 words)
- [/channel/{channel_id}/demand/{demand_id}](/content/dev-kevel-com/reference/put_channel_demand/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (42 words)
- [Update Login](/content/dev-kevel-com/reference/update-login/index.html): This updates the name or time zone of a user. This will NOT update the password or email address. (164 words)
- [Get Job](/content/dev-kevel-com/reference/get-job/index.html): Get information about a batch job (175 words)
- [Submit Job](/content/dev-kevel-com/reference/submit-jobs/index.html): Create Ads from Products via API (142 words)
- [/demand_source](/content/dev-kevel-com/reference/list_demand_sources/index.html): A Demand Source is an instantiation of a Demand Partner that stores account-level information needed to make a request to the Demand Partner. (54 words)
- [Create reserved campaign](/content/dev-kevel-com/reference/post_forecaster-reserved-campaign/index.html): Create a new reserved campaign. Reserved campaigns are used to forecast inventory for campaigns that are reserved but not yet fully booked. (183 words)
- [/placement/{placement_id}/demand/{demand_id}](/content/dev-kevel-com/reference/delete_placement_demand/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (55 words)
- [/placement/{placement_id}/demand/{demand_id}](/content/dev-kevel-com/reference/put_placement_demand/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (60 words)
- [Static Audiences](/content/dev-kevel-com/reference/static-audiences/index.html): Enable immediate forecasts for static audience segments (849 words)
- [Opt-Out A User](/content/dev-kevel-com/reference/opt-out-a-user/index.html): If you'd like to opt-out a user from UserDB tracking, you can do that by firing the pixel below. This prevents future data from being written. It also excludes the user from frequency capping. (82 words)
- [/channel/{channel_id}/placement/{placement_id}](/content/dev-kevel-com/reference/put_channel_placement/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (44 words)
- [Create Ingest URL](/content/dev-kevel-com/reference/create-ingest-url/index.html): The Create Ingest URL endpoint allows you to push source data (typically a product feed for use in sponsored listings) directly to Kevel storage using the same authentication as other Kevel APIs. When you create a new ingest URL, we'll give you back a signed URL for an Amazon S3 bucket. That URL can then be used to send files to ItemDB, the service that powers Kevel Catalog. (470 words)
- [System Overview and Concepts](/content/dev-kevel-com/reference/system-overview-and-concepts/index.html): System Components
Relay was designed to perform the following actions:
accept a single request from a user transform and generate many requests send requests to DSPs or Exchanges collect and aggregate results
The primary components that make up Relay include:
Exchange API - enables Relay to accept, … (87 words)
- [User Matching](/content/dev-kevel-com/reference/user-matching-1/index.html): This endpoint writes the value of a given RTB Partner's User ID to the user's record in UserDB. (104 words)
- [Kevel Enables Workplace Wellness for Ad Infrastructure Teams](/content/kevel-com/blog/world-mental-health-day-2024/index.html): Kevel marks World Mental Health Day 2024 with leader-focused steps to foster workplace wellness and support employee mental health for retail media (2,423 words)
- [/channel/{channel_id}/placement/{placement_id}](/content/dev-kevel-com/reference/delete_channel_placement/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (39 words)
- [Patch reserved campaign](/content/dev-kevel-com/reference/patch_forecaster-reserved-campaign-reservedcampaignid.html): Partially update one or more fields of a reserved campaign. Only the provided fields will be updated; other fields remain unchanged. Note: Array fields (like flights) are not supported in patch operations. (183 words)
- [Remove Multiple Interests](/content/dev-kevel-com/reference/remove-multiple-interests/index.html): This REST endpoint removes multiple Interests to a specific UserKey via query params. (94 words)
- [Create targeting set](/content/dev-kevel-com/reference/post_forecaster-ad-products-adproductid-targeting-sets.html): Create a Targeting Set in a Yield Forecast Ad Product. (481 words)
- [Relay API Overview](/content/dev-kevel-com/reference/relay-overview/index.html): This documentation is a guide for customers accessing Relay outside of Kevel's ad server
What is Relay?
Kevel’s Relay APIs help you manage your ad server and demand partners by acting as a layer between these two components, enabling you to more precisely control which advertisers “win,” and why.
Th… (136 words)
- [Read User Record](/content/dev-kevel-com/reference/read-a-users-record/index.html): This endpoint returns all data about a specific user record in UserDB. (157 words)
- [List targeting sets](/content/dev-kevel-com/reference/get_forecaster-ad-products-adproductid-targeting-sets.html): List existing Targeting Sets of a Yield Forecast Ad Product. (164 words)
- [List Catalogs](/content/dev-kevel-com/reference/listcatalogs/index.html): Retrieve a summarized list of catalogs. (139 words)
- [List reserved campaigns](/content/dev-kevel-com/reference/get_forecaster-reserved-campaign/index.html): List all reserved campaigns. (84 words)
- [Jobs Service](/content/dev-kevel-com/reference/jobs-service/index.html): The jobs service allows clients to submit long-running requests for Campaign Management tasks. Currently the jobs service supports batch Ad creation, specifically for creating Ads from items (e.g. products) stored in Kevel Catalog . (41 words)
- [Auto Seasonality](/content/dev-kevel-com/reference/auto-seasonality/index.html): Learn how to use the Forecast Seasonality API to manage traffic patterns and enable auto seasonality in your forecasts. (595 words)
- [Set Custom Properties](/content/dev-kevel-com/reference/set-custom-properties-to-user/index.html): With this you can tie Custom Properties to a specific UserKey using key/value pairs. For instance, {"Key":"Value"} could be {"favoriteColor": "blue"} . Note that each call to set custom properties will replace any existing custom properties. (166 words)
- [Replace traffic modifier](/content/dev-kevel-com/reference/put_forecaster-modifiers-traffic-trafficmodifierid/index.html): Replace the existing Forecast Traffic Modifier with the one received from this request. (235 words)
- [GDPR Consent](/content/dev-kevel-com/reference/gdpr-consent/index.html): You can set GDPR consent for a specific user in UserDB with the consent endpoint. The consent status will be honored anytime the UserKey is used in a request. This endpoint requires authentication. (81 words)
- [Replace Segments for a User](/content/dev-kevel-com/reference/replace-segments-for-a-user/index.html): Replace the full list of segments (111 words)
- [Create/Update ContentDB Record](/content/dev-kevel-com/reference/createupdate-contentdb-record/index.html): This lets you create or update a ContentDB Record. POSTing to this endpoint is an "upsert" operation - if a value doesn't exist, it will create a new value. Otherwise, it will override the current value. (52 words)
- [List Logins](/content/dev-kevel-com/reference/list-logins/index.html): This returns a list of all users in your account. (41 words)
- [Get Segments for a User](/content/dev-kevel-com/reference/get-segments-for-a-user/index.html): This endpoint returns all segments for a specific user record in UserDB. (59 words)
- [Deliverable forecast](/content/dev-kevel-com/reference/deliverable-forecast/index.html): Forecast for a new set of ads taking into account the impact of ads already running (320 words)
- [Add User To Retargeting Segment](/content/dev-kevel-com/reference/add-user-to-retargeting-segment/index.html): This pixel endpoint adds a specific UserKey to a Retargeting Segment. (127 words)
- [Get Catalog Item](/content/dev-kevel-com/reference/getitem/index.html): Retrieve the specified Item from the given catalog. (86 words)
- [Add Interest To A User](/content/dev-kevel-com/reference/add-interest-to-user/index.html): This pixel endpoint adds an Interest to a specific UserKey via query params. Calling this endpoint multiple times will add multiple Interests. (106 words)
- [Set User Group](/content/dev-kevel-com/reference/set-user-group/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (64 words)
- [Add Segments To A User](/content/dev-kevel-com/reference/add-segments-to-a-user/index.html): This endpoint adds a Segment to a specific UserKey via query params. Calling this endpoint multiple times will add multiple Segments. (121 words)
- [Forget User](/content/dev-kevel-com/reference/forget-user/index.html): The forget user endpoint goes further than the opt-out endpoint by removing a UserDB record entirely and unsetting the azk cookie that contains the UserKey. It provides users tracked by Kevel customers with the right to be forgotten. Note that this endpoint requires Kevel authentication. (58 words)
- [Remove one or more Segments](/content/dev-kevel-com/reference/remove-a-segment/index.html): Remove a specific segment form a user (88 words)
- [Get forecast](/content/dev-kevel-com/reference/get_forecaster-id/index.html): Get the status and potential results of a running forecast. (156 words)
- [Delete ContentDB Record](/content/dev-kevel-com/reference/delete-contentdb-record/index.html): This lets you delete an existing ContentDB record. (42 words)
- [Set User Cookie](/content/dev-kevel-com/reference/set-user-cookie/index.html): Sets the current user's azk cookie to the userKey specified in the query parameter. If this user record exists, existing data on the record will become available. If the user record doesn't exist, it will be created. (59 words)
- [Get ContentDB Record](/content/dev-kevel-com/reference/get-contentdb-record/index.html): This lets you retrieve an existing ContentDB record. (45 words)
- [Upsert Multiple Catalog Items](/content/dev-kevel-com/reference/upsertitembatch/index.html): Upsert a batch of Items to the specified catalog, where if the Item id(s) don't exist they will be created and if they exist the Item will be updated. (106 words)
- [Read User Group](/content/dev-kevel-com/reference/read-user-group/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (39 words)
- [JavaScript Cookie Endpoints](/content/dev-kevel-com/reference/javascript-cookie-endpoints/index.html): If you're using JavaScript ad code, you can ping the below endpoints for Interest Targeting, Retargeting, and Opt-Out. They will pull the UserKey from a Kevel cookie.
Type Endpoint Interest Targeting https://e-{networkId}.adzerk.net/udb/{networkId}/interest/i.gif?interest={interest} Retargeting http… (9 words)
- [Set Custom Properties (REST)](/content/dev-kevel-com/reference/set-custom-properties-alternative/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (112 words)
- [Add Multiple Interests to a User](/content/dev-kevel-com/reference/add-interests/index.html): This REST endpoint adds multiple Interests to a specific UserKey via query params. (66 words)
- [ContentDB](/content/dev-kevel-com/reference/contentdb/index.html): ContentDB is a server-side metadata database for speeding up ad responses and adding dynamic ad copy. (50 words)
- [IP Address Override](/content/dev-kevel-com/reference/ip-address-override/index.html): You can set an IP address on a user that will be used as the effective IP whenever that user makes an request. For example, the actual IP address of the user may be proxied or unreadable at serving time, which would require you to use a stored IP.
An HTTP status of 200 indicates that the IP address … (65 words)
- [User Management API](/content/dev-kevel-com/reference/log-in-endpoints/index.html): The User Management API allows you to manage access to Kevel, create new Kevel users, or update the names and access settings of Kevel users in your account. (35 words)
- [Patch targeting set](/content/dev-kevel-com/reference/patch_forecaster-ad-products-adproductid-targeting-sets-targetingsetid.html): Update one or more fields of a Targeting Set in a Yield Forecast Ad Product. (113 words)
- [Update Creative Template](/content/dev-kevel-com/reference/update-creative-template-1/index.html): This updates a new creative template for your network and for all associated creatives. This endpoint is also used for archiving a creative template.
You can either update individual parameters on the creative template or you can send a whole template to be updated. (684 words)
- [Get targeting set](/content/dev-kevel-com/reference/get_forecaster-ad-products-adproductid-targeting-sets-targetingsetid.html): Get a Targeting Set in a Yield Forecast Ad Product. (111 words)
- [Preview Seasonality](/content/dev-kevel-com/reference/get_forecaster-auto-seasonality-preview/index.html): Shows the derived seasonality event count.
See Auto Seasonality for more details on this feature. (102 words)
- [Trigger forecasts for ad products](/content/dev-kevel-com/reference/post_forecaster-trigger-ad-products-forecasts/index.html): Triggers forecast requests for all enabled ad products in the network. Grouping and filtering of group by results is defined in the forecast settings. (136 words)
- [Update ad product](/content/dev-kevel-com/reference/put_forecaster-ad-products-adproductid/index.html): Update a Yield Forecast Ad Product. The defined targeting sets will be updated or created. Targeting sets not present will remain unchanged. (126 words)
- [Delete reserved campaign](/content/dev-kevel-com/reference/delete_forecaster-reserved-campaign-reservedcampaignid.html): Delete a reserved campaign by its ID. (48 words)
- [Create ad product](/content/dev-kevel-com/reference/post_forecaster-ad-products/index.html): Create a Yield Forecast Ad Product in the network. Any passed targeting sets will be created for the ad product as well. (126 words)
- [Update targeting set](/content/dev-kevel-com/reference/put_forecaster-ad-products-adproductid-targeting-sets-targetingsetid.html): Update a Targeting Set in a Yield Forecast Ad Product. (108 words)
- [Update auto seasonality settings](/content/dev-kevel-com/reference/put_forecaster-auto-seasonality-settings/index.html): Updates the seasonality settings. Any change to these settings will take up to 24h be effective.
See Auto Seasonality for more details on this feature. (85 words)
- [Patch ad product](/content/dev-kevel-com/reference/patch_forecaster-ad-products-adproductid/index.html): Update one or more fields of a Yield Forecast Ad Product. (131 words)
- [Get auto seasonality settings](/content/dev-kevel-com/reference/get_forecaster-auto-seasonality-settings/index.html): Show the current seasonality settings.
See Auto Seasonality for more details on this feature. (66 words)
- [Ingest Status](/content/dev-kevel-com/reference/ingest-status/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (29 words)
- [Configure user segments](/content/dev-kevel-com/reference/post_forecaster-udb-segments-settings/index.html): Modify how user segments are considered by Kevel Forecast by associating a forecast type. Currently, the only type of user segments that can be defined is "static".
Typically, Kevel Forecast considers the user's segment membership as it existed at the time of the historical Ad Request. Setting a use… (57 words)
- [Delete Multiple Catalog Items](/content/dev-kevel-com/reference/deleteitembatch/index.html): Delete a batch of Items from the specified catalog, where any Item ids that don't exist will be silently ignored. (10 words)
- [Create Queued Report](/content/dev-kevel-com/reference/create-queued-report/index.html): This endpoint makes a request in the Kevel database for the criteria passed in the parameters, and then returns a GUID that can be used to pull the finished report. Criteria can be specified for the report using an object titled "criteria". Report IDs will persist for 10 days. (1,308 words)
- [Static user custom properties ingest URL](/content/dev-kevel-com/reference/post_forecaster-udb-custom-properties-ingest-url/index.html): This endpoint allows you to push static audiences, represented by user custom properties, directly to Kevel Forecast. When you create a new ingest URL, we'll give you back a signed URL for an Amazon S3 bucket.
The file needs to be in JSON Lines format, containing an entry per user with the following… (77 words)
- [Configure user custom properties](/content/dev-kevel-com/reference/post_forecaster-udb-custom-properties-settings/index.html): Modify how user custom properties are considered by Kevel Forecast by associating a forecast type. Currently, the only type of user custom properties that can be defined is "static".
Typically, Kevel Forecast considers the value of each user custom property as it existed at the time of the historica… (42 words)
- [Delete Zone](/content/dev-kevel-com/reference/delete-zone/index.html): This API call removes an existing zone. (67 words)
- [Static user segments ingest URL](/content/dev-kevel-com/reference/post_forecaster-udb-segments-ingest-url/index.html): This endpoint allows you to push static audiences, represented by user segments, directly to Kevel Forecast. When you create a new ingest URL, we'll give you back a signed URL for an Amazon S3 bucket.
The file needs to be in JSON Lines format, containing an entry per user with the following format:
 (76 words)
- [Trigger a forecast of all available inventory](/content/dev-kevel-com/reference/post_forecaster-trigger-inventory-forecast/index.html): Triggers a forecast request of all available inventory, using the inventory priorities defined in the forecast settings. Results are grouped by three different date aggregation levels: daily, weekly, and monthly. (124 words)
- [List configured user custom properties](/content/dev-kevel-com/reference/get_forecaster-udb-custom-properties-settings/index.html): Read back the user custom properties currently configured as static.
The response is the same JSON object shape accepted by the corresponding POST endpoint, so the body returned here can be sent straight back to reconfigure the set. Keys are the custom-property names and values are always "static" . (48 words)
- [Boostrap Seasonality URL](/content/dev-kevel-com/reference/post_forecaster-auto-seasonality-ingest-url/index.html): This endpoint allows you to bootstrap auto seasonality, by uploading a *.csv file directly to Kevel Forecast. When you create a new ingest URL, we'll give you back a signed URL to upload the file to.
The file needs to be in CSV format, containing the total events per day with the following format, w… (89 words)
- [Catalog File Ingest](/content/dev-kevel-com/reference/itemdb/index.html): Endpoints for uploading NDJSON and other flat file imports to Kevel Catalog . To update batches of items via an HTTP endpoint see Upsert Multiple Catalog Items endpoint.
 (7 words)
- [Search Campaigns](/content/dev-kevel-com/reference/search-campaigns/index.html): Why Search Campaigns?
If you would like to review the properties of a campaign, the Kevel API enables you to perform a search on a campaign's name and then have a list of properties returned to you for that campaign. The result will be a JSON list of all campaigns for which the value of campaignName… (479 words)
- [List configured user segments](/content/dev-kevel-com/reference/get_forecaster-udb-segments-settings/index.html): Read back the user segments currently configured as static.
The response is the same JSON object shape accepted by the corresponding POST endpoint, so the body returned here can be sent straight back to reconfigure the set. Keys are the numeric segment IDs (as strings) and values are always "static"… (36 words)
- [Delete targeting set](/content/dev-kevel-com/reference/delete_forecaster-ad-products-adproductid-targeting-sets-targetingsetid.html): Delete a Targeting Set in a Yield Forecast Ad Product. (27 words)
- [Existing forecast](/content/dev-kevel-com/reference/existing-forecast/index.html): Predict impressions and unique users for the ads running in your network (231 words)
- [List ad products](/content/dev-kevel-com/reference/get_forecaster-ad-products/index.html): List existing Yield Forecast Ad Products. (119 words)
- [Delete ad product](/content/dev-kevel-com/reference/delete_forecaster-ad-products-adproductid/index.html): Delete a Yield Forecast Ad Product and its targeting sets, if any exist. (41 words)
- [Update network settings](/content/dev-kevel-com/reference/post_forecaster-network-settings/index.html): Update the Yield Forecast settings of a network. (65 words)
- [Delete traffic modifier](/content/dev-kevel-com/reference/delete_forecaster-modifiers-traffic-trafficmodifierid.html): Delete a traffic modifier. (39 words)
- [Create Flight Categories](/content/dev-kevel-com/reference/create-flight-categories/index.html): Why create a flight category?
When you are working with flights and campaigns, you may wish to add a category to this flight. The Create Flight Categories API endpoint will add this category to the flight; however, if the category does not exist, this API call will create the category and then add i… (252 words)
- [Get Zone](/content/dev-kevel-com/reference/get-zone/index.html): This API call returns the properties for a specific zone. (51 words)
- [List Ad Types for Channel](/content/dev-kevel-com/reference/list-ad-types-channel/index.html): This API call returns a list of all Ad Types enabled for a specific channel. (100 words)
- [Deletes a forecast](/content/dev-kevel-com/reference/delete_forecaster-id/index.html): Deletes a forecast that was previously executed or cancels a forecast that is running or queued. (65 words)
- [Site Filtering](/content/dev-kevel-com/reference/site-filtering/index.html): This API call returns a stream of line-delimited JSON where each line of output is a single JSON object representing one site. The site object contains the site ID, its title, IsDeleted , the Pub Account ID, and the URL. By default, the endpoint returns all non-deleted sites saved in an account. (190 words)
- [List Metro Codes in Region](/content/dev-kevel-com/reference/list-metro-codes-in-region/index.html): Why List Metro Codes In a Region?
When you are reviewing regions within a country, it can be helpful and useful to also retrieve specific metro codes within that region so you can geo-target exclusive metro regions. For example, if you would like to target audiences within the United States in the s… (378 words)
- [Create traffic modifier](/content/dev-kevel-com/reference/post_forecaster-modifiers-traffic/index.html): Create a Forecast Traffic Modifier (18 words)
- [Get Asset](/content/dev-kevel-com/reference/get-asset/index.html): Returns a single asset. (172 words)
- [Update Zone](/content/dev-kevel-com/reference/update-zone/index.html): This API call updates the name of the zone or the SiteId that has an associated target. (86 words)
- [List Regions in Country](/content/dev-kevel-com/reference/list-regions-in-country/index.html): Why List Regions In a Country?
If you would like to find specific regions within a country for geo-targeting purposes, the Kevel API enables you to return a list of regions within a country. Using the List Regions in Country API endpoint and passing the CountryCode as part of the request, you can vi… (396 words)
- [Get Priorities for a Channel](/content/dev-kevel-com/reference/get-priorities-for-a-channel/index.html): Why Get Priorities for a Channel?
Sometimes, you may wish to retrieve the assigned priorities for a specific channel. The Inventory Management API enables you to return a list of all priorities for a channel via the Get Priorities for a Channel API endpoint.
When you make a call to this endpoint, a … (309 words)
- [Create Zone](/content/dev-kevel-com/reference/create-zone/index.html): This API call adds a new zone to the network. A user can choose to create a zone as either a Site Zone (used by only a single site) or a Network Zone (available to any site in the network). Only name is required. If SiteID is not added, the Zone is added at the Network level. (73 words)
- [Create Priority](/content/dev-kevel-com/reference/create-priorities/index.html): This API call adds a new priority to a specific channel. (238 words)
- [Poll for Queued Report Result](/content/dev-kevel-com/reference/poll-for-queued-report-result/index.html): After a GUID has been generated by the Create Queued Report endpoint, append the GUID to retrieve the finished report. Some reports may take longer periods to finish, so the report will also contain a status code. (422 words)
- [Update Channel Site Map](/content/dev-kevel-com/reference/update-channel-site-map/index.html): This API call updates a Site's channel mapping. (89 words)
- [Create Distance Targeting Geometry](/content/dev-kevel-com/reference/create-geodistance-targeting-geometry/index.html): Why Create Distance Targeting Geometry?
Occasionally, you may wish to create very specific targeting for a flight using a predetermined distance from a street address. For example, if you want to target a certain locale where ads will be served within a narrow area, you can pinpoint an exact distanc… (359 words)
- [Delete Ad Type](/content/dev-kevel-com/reference/delete-ad-type-network/index.html): This API call removes an existing Ad Type from the network. Any channels with the Ad Type enabled will no longer have this ad type. The user will receive a "Successfully Deleted" message, or a "No Record to Delete" message if no Ad Type was deleted. (36 words)
- [Create Ad Type](/content/dev-kevel-com/reference/create-ad-types/index.html): This API call creates an ad type at the network level, making the ad type available on any channel. If the ad type already exists, it will return the existing ad type. In the response the user will receive the unique adTypeID in id field. (45 words)
- [List Ad Types](/content/dev-kevel-com/reference/list-ad-types/index.html): This API call returns a list of all ad types available in the network. (84 words)
- [Delete Ad Type from Channel](/content/dev-kevel-com/reference/delete-ad-type-channel/index.html): This API call removes an existing Ad Type from a specific channel. Use the "Channel ID and "Ad Type ID". The user will receive a "Successfully Deleted" message, or a "No Record to Delete" message if no Ad Type was deleted. (27 words)
- [Update Distance Targeting Geometry](/content/dev-kevel-com/reference/updates-geodistance-targeting-geometry/index.html): Why Update Distance Targeting Geometry?
When you are working with distance targeting, you may occasionally wish to update the distance targeting geometry object to improve targeting for a flight. The Kevel API enables you to update the geometry object by using the Update Distance Targeting Geometry … (387 words)
- [List Zones](/content/dev-kevel-com/reference/list-zones/index.html): This API call returns a list of all the zones in the network. For the API Explorer, use the assigned API Key. (66 words)
- [Get Channel Site Map](/content/dev-kevel-com/reference/get-channel-site-map/index.html): This API call returns the channel site map for a specific "Site ID" and "Channel ID." (66 words)
- [List Channels](/content/dev-kevel-com/reference/list-channels/index.html): Why List Channels?
If you would like to view all existing channels for your network, the Inventory Management API enables you to return a list of all channels via the List Channels API endpoint. When making a call to this endpoint, you will receive a list of all channels currently in the network.
If… (202 words)
- [Create Ad Type for Channel](/content/dev-kevel-com/reference/create-ad-types-channel/index.html): This API call creates a new Ad Type for a Channel. If necessary, it will also create the Ad Type if it does not already exist. The parameters are the same for the Create Ad Types Network endpoint, except the 'Channel ID' needs to be in the URL. (59 words)
- [Create Channels](/content/dev-kevel-com/reference/create-channels-1/index.html): Why Create a Channel?
When working within your network, you may find it necessary to create a new channel to the network. The Kevel Inventory Management API enables you to add a new channel to the network using the Create Channels API endpoint.
By default, an All Sites channel is created with the ne… (268 words)
- [Update Channels](/content/dev-kevel-com/reference/update-channels/index.html): Why Update a Channel?
Occasionally, when working with channels in your network, you may need to make changes or edit an existing channel. The Inventory Management API enables you to update a channel in your network, via the PUT command, using the ChannelID .
API Syntax
When using the Update Channels… (247 words)
- [Get Entity Counts](/content/dev-kevel-com/reference/get-entity-counts/index.html): Why Get Entity Counts
You may wish to retrieve a list of entities that you are being billed for to verify you are not hitting any contractual limits and reconcile with external systems. The Get Entity Counts endpoint allows you to see how many entities you have by type as of a given date.
Definition… (276 words)
- [Create Day Part](/content/dev-kevel-com/reference/create-day-part/index.html): Why create a day part?
When you are working flights and campaigns, you may wish to create a schedule for when your ads are served. This can be during certain parts of the day, different times of the week, or even changing bids or creatives at different times.
For example, you may wish to not have an… (392 words)
- [Ad Types](/content/dev-kevel-com/reference/ad-type/index.html): In order to create an ad, you have to denote its size, which is used to ensure the right ad gets shown for each placement (versus something that doesn't fit). A user can use pre-created ad sizes, or a user can create their own ad sizes. More instructions on Ad Types and Sizes can be found in the Ad … (62 words)
- [List Advertiser Assets](/content/dev-kevel-com/reference/list-advertiser-assets/index.html): Returns a list of assets for a given advertiser. (221 words)
- [Create Asset](/content/dev-kevel-com/reference/create-asset/index.html): Create a new Asset to get a direct Upload URL. (343 words)
- [Inventory API Overview](/content/dev-kevel-com/reference/inventory-api-overview/index.html): Overview
The Kevel Inventory API allows you to programmatically create, update, list, get, and delete:
Priorities Channels Sites Zones Ad Sizes / Types
Please refer to our Inventory Overview section for a deeper explanation of Inventory.
Inventory Visuals2.001.jpeg (36 words)
- [Update Sites](/content/dev-kevel-com/reference/update-sites/index.html): This API call updates a site with a new URL and/or title, using the "Site ID". Please note that the "Site ID cannot be changed. (99 words)
- [Batch Upload Distance Targeting Geometries](/content/dev-kevel-com/reference/batch-upload-geodistance-targeting-geometries/index.html): Caution StreetAddress resolution is not available when using batch geometry creation.
Why Batch Upload Distance Targeting Geometries?
The Kevel API enables you to create, override, or remove multiple geometry objects associated with a flight in one single API call. This provides efficiency and allow… (295 words)
- [Delete Site](/content/dev-kevel-com/reference/delete-site/index.html): This API call removes a site from the network. (65 words)
- [Delete Channel Site Map](/content/dev-kevel-com/reference/delete-channel-site-map/index.html): This API call removes the association of a site and channel. (39 words)
- [List Creative Templates](/content/dev-kevel-com/reference/list-creative-templates-1/index.html): This endpoint lists the creative templates in your network. (317 words)
- [Update Priority](/content/dev-kevel-com/reference/update-priorities/index.html): This API call updates an existing priority using the Priority ID. The user is unable to update the PriorityID or the SelectionAlgorithm. (191 words)
- [Get Channel](/content/dev-kevel-com/reference/get-channels/index.html): Why Get a Channel?
Occasionally, you may wish to review the properties and details for a specific channel in your network to see if you would like to make any changes or edits to that channel. The Inventory Management API enables you to retrieve information about a channel via the Get Channel API en… (213 words)
- [Delete Channels](/content/dev-kevel-com/reference/delete-channels/index.html): Why Delete a Channel?
If you would find it necessary to remove a channel from your network, the Inventory Management API enables you to delete a channel via the Delete Channels API endpoint. When you make this call to the endpoint, the channel will be removed from your network.
API Syntax
When using… (181 words)
- [Kevel Newsletter: Edition #43 "Prime Potential: Amazon Ads"](/content/kevel-com/blog/kevel-newsletter-edition-43/index.html): This week's Kevel newsletter breaks down Amazon’s announcements from its recent conference in Austin, Texas, along with a look at Google’s executive shakeup, key insights from ChannelX Europe’s Marketplace 2024 report, and the latest MadTech sketch from ExchangeWire. (793 words)
- [List Sites for a Channel](/content/dev-kevel-com/reference/list-sites-for-channel/index.html): List Sites within a given Channel. (45 words)
- [List Sites](/content/dev-kevel-com/reference/list-sites/index.html): This API call returns a list of all the sites in the network. For the explorer, use the assigned API Key. (45 words)
- [Create Creative](/content/dev-kevel-com/reference/create-creative/index.html): This creates a new creative under an advertiser. (931 words)
- [List Channel Site Maps](/content/dev-kevel-com/reference/list-channel-sites/index.html): This API call returns a list of all channel site maps (associations between a site and channels) in a user's account. For the explorer, use the assigned API Key. (30 words)
- [Delete Asset](/content/dev-kevel-com/reference/delete-asset/index.html): Deletes a single asset. (190 words)
- [Delete Day Part](/content/dev-kevel-com/reference/delete-time-part/index.html): Deletes a time part entity associated with a flight. (212 words)
- [Update Geo-Targeting](/content/dev-kevel-com/reference/update-geo-targeting/index.html): Why Update Geo-Targeting?
You may find it necessary at some point to change existing geo-targeting settings for a flight to make updates, or alter a flight's performance in a campaign. The Kevel API enables you to update these geo-targeting settings using the Update Geo-Targeting API endpoint. When … (324 words)
- [Channel Site Maps](/content/dev-kevel-com/reference/channel-site-map/index.html): This endpoint ties a site to a specific channel. (62 words)
- [Zones](/content/dev-kevel-com/reference/zone/index.html): Zones refer to specific spots on a site you want to target, such as "Above the Fold" vs "Below the Fold". Refer to the Zones overview page for more information. (55 words)
- [Create Flight](/content/dev-kevel-com/reference/create-flight/index.html): This API call adds a new flight to a campaign. (790 words)
- [List Distance Targeting Geometries](/content/dev-kevel-com/reference/list-geodistance-targeting-geometries/index.html): Why List Distance Targeting Geometries?
You may find it useful to occasionally review all distance targeting geometry objects associated with a flight to determine if you would like to make changes to the object being used for distance targeting. The Kevel API enables you to return a list of all dis… (331 words)
- [Get Distance Targeting Geometry](/content/dev-kevel-com/reference/get-geodistance-targeting-geometry/index.html): Why Get Distance Targeting Geometry?
Sometimes, you may find it necessary to retrieve a distance targeting geometry object associated with a flight to see if you would like to make changes to the object. The Kevel API enables you to retrieve this information using the Get Distance Targeting Geometry… (276 words)
- [List Day Parts](/content/dev-kevel-com/reference/list-day-parts/index.html): Why List Day Parts?
If you would like to review existing day parts for a flight, the Kevel API enables you to return all day part entities for a specific flight using the List Day Parts API endpoint with the FlightID query parameter to filter results for only that flight.
API Syntax
When using the L… (205 words)
- [Get Day Part](/content/dev-kevel-com/reference/get-day-part/index.html): Why Get Day Part?
When you would like to return day parting information associated with a flight, the Get Day Part API endpoint enables you to retrieve this information in a GET call. When the API call is made, the day parting entity associated with the flight you specified will be returned.
API Syn… (239 words)
- [Upload Asset Image](/content/dev-kevel-com/reference/upload-asset-image/index.html): A direct link to the image will be available in the ContentURL of the asset after successfully uploading a file. Uploaded files cannot be overwritten.
Note You will need to attach the image as a form submission to the form-field file . In curl, this is prefixed with an @ sign, followed by the path t… (131 words)
- [Get Site](/content/dev-kevel-com/reference/get-site/index.html): This API call returns the properties of a single site based on "Site ID". No parameters are needed except "Site ID" in the URL. (21 words)
- [Create Channel Site Map](/content/dev-kevel-com/reference/create-channel-site-map/index.html): This API call connects a Site to a Channel. By default, any time a site is created, it is automatically added to the "All Sites" channel. (10 words)
- [Retail Media Trends 2024 — ATS London Insights](/content/kevel-com/blog/retail-media-trends-2024-ats-london/index.html): The expert insights during Kevel's ATS 2024 panel highlight the transformative potential of an in-house retail media program. (1,462 words)
- [Delete Priority](/content/dev-kevel-com/reference/delete-priority/index.html): This API call removes an existing priority from the channel. No parameters are needed, except "Priority ID" in URL. (31 words)
- [Delete Distance Targeting Geometry](/content/dev-kevel-com/reference/delete-geodistance-targeting-geometry/index.html): Why Delete Distance Targeting Geometry?
You may find it necessary to remove a distance targeting geometry object from a flight when you want to change the targeting parameters for that flight. The Kevel API enables you to delete a distance targeting geometry object using the DELETE call to the Dista… (246 words)
- [Flight Filtering](/content/dev-kevel-com/reference/flight-category/index.html): Why Filter Fights?
When you have a large number of flights, you may find it necessary to filter the number or results returned in a single request.
This API request returns a stream of line-delimited JSON where each line of output is a single JSON object representing one flight. The flight object co… (812 words)
- [List Channels for a Site](/content/dev-kevel-com/reference/list-channels-for-a-site/index.html): This API call returns all "Channel IDs" associated with a given Site. (40 words)
- [Create Ads](/content/dev-kevel-com/reference/create-ads/index.html): Why Create an Ad?
An ad is an important part of a flight and campaign, and can help in driving traffic to a website or domain. To create an ad, simply upload the creative associated with the ad to the system using the Create Creative API call. After the creative is uploaded, pass the CreativeID as t… (636 words)
- [Create Geo-Targeting](/content/dev-kevel-com/reference/create-geo-targeting/index.html): Why Create Geo-Targeting?
This API endpoint enables you to target a flight to a geographical area, either inclusively (only show the flight in this area) or exclusively (show the flight everywhere except this area). To add multiple geo-targeting locations, make multiple requests to the endpoint. Eac… (285 words)
- [Create Site](/content/dev-kevel-com/reference/create-site/index.html): This API call adds a new site to the network. The result includes the unique "Site ID" that can be used to update or remove the site.
By default, all new sites are mapped to the All Sites channel. If the All Sites channel is deleted or the site is removed from that channel, the site must be mapped t… (18 words)
- [Delete Site/Zone Targeting](/content/dev-kevel-com/reference/delete-sitezone-targeting/index.html): This removes site/zone targeting from a flight. (198 words)
- [Get Priority](/content/dev-kevel-com/reference/get-priorities/index.html): This API call returns properties for a specific priority. No parameters are needed as long as the "Priority ID" is in the URL. (75 words)
- [List Countries](/content/dev-kevel-com/reference/list-geo-codes/index.html): Why List Countries
When you want to create geo-targeting settings for a flight, it is helpful to know the different geographical areas and associated codes for each of these countries so you can properly set up geo-targeting for the specific regions and areas you want to target. The Kevel API enable… (268 words)
- [Update Site/Zone Targeting](/content/dev-kevel-com/reference/update-sitezone-targeting/index.html): Why Update Site/Zone Targeting?
You may find it useful to make updates and changes to an existing flight that has been targeted for a specific site or zone. The Update Site/Zone Targeting API endpoint enables you to update the details of site/zone targeting for a flight using the PUT verb to make ch… (244 words)
- [Sites](/content/dev-kevel-com/reference/site/index.html): Sites are individual domains that a user manages - or platforms like Android, iOS, Desktop. These domains are used to make it easier to target the right ads to the right locations. See the Sites page for more information. (40 words)
- [Multi-Winner Placements](/content/dev-kevel-com/reference/multi-winner-placements/index.html): A multi-winner placement returns multiple selections inside a single placement object in the Decision API. This is useful in several situations:
If an auction takes place downstream of Kevel, multiple winning bids are available for the auction to select from. If response time is critical, multi-winn… (728 words)
- [Get Site/Zone Targeting](/content/dev-kevel-com/reference/get-sitezone-targeting/index.html): Why Get Site/Zone Targeting?
If you would like to review the properties for a specific site/zone targeting ID before making any changes, you can use the Get Site/Zone Targeting API endpoint to return this information to you. By using the GET command, you can return properties and details for a speci… (250 words)
- [Assets](/content/dev-kevel-com/reference/assets-1/index.html): 
Caution There is an additional pay-per-use cost for this functionality and usage of video assets is subject to the Kevel Terms of Service . To get access to this feature, please contact your account manager or email support@kevel.co .
What are Assets?
Kevel Assets provide cloud-based processing and… (95 words)
- [Channels](/content/dev-kevel-com/reference/channel/index.html): Channels are containers of sites. While a Channel is required to run, having more than one is optional. Please see our Channels page for more info. (27 words)
- [Update Ad](/content/dev-kevel-com/reference/update-ad/index.html): Why Update an Ad?
Sometimes, you may find it necessary to update an existing ad that is part of a flight or campaign. This may be needed if you want to use new graphics or images, or just make changes to the ad as part of an update to a flight or campaign. The Kevel API enables you to updates simply… (484 words)
- [Delete Geo-Targeting](/content/dev-kevel-com/reference/delete-geo-targeting/index.html): Why Delete Geo-Targeting?
You may find it necessary when working with flights to remove geo-targeting settings so the flight no longer has specific areas or regions where the flight can be served. The Kevel API enables you to remove these settings by making an API request to the Delete Geo-Targeting… (214 words)
- [Reporting API](/content/dev-kevel-com/reference/reporting-api-1/index.html): Overview
The Reporting API enables you programmatically pull Custom and Scheduled Reports. In the API, " Custom Reports " may also be referred to as " Queued Reports ".
Note All reports generated through the UI or API have a lifetime of 10 days. These reports expire after 10 days and need to be rege… (604 words)
- [Get Geo-Targeting](/content/dev-kevel-com/reference/get-geo-targeting/index.html): Why Get Geo-Targeting?
When you want to retrieve properties and details for a flight's geo-targeting settings, the Kevel API enables you to return this information using the Get Geo-Targeting API endpoint. When you make this API request to the endpoint with the FlightID and LocationID , a JSON objec… (206 words)
- [List Priorities](/content/dev-kevel-com/reference/list-priorities-1/index.html): This API call returns a list of all the priorities in the network, along with a list of priorities that belong to the "Channel ID." (40 words)
- [Create Site/Zone Targeting](/content/dev-kevel-com/reference/create-sitezone-targeting/index.html): Why Create Site/Zone Targeting?
When you are working with a flight, you may find it beneficial to target the flight to a specific site or zone so you can optimize the performance of the flight. The Create Site/Zone Targeting API endpoint enables you to map a flight to a site and/or zone placement.
F… (271 words)
- [Kevel Newsletter: Edition #41 "Orange Is The New Ad"](/content/kevel-com/blog/kevel-newsletter-edition-41/index.html): This week’s Kevel newsletter dishes on Home Depot’s new self-service ad platform, Orange Access. From the partners that helped them launch to the Why behind the platform. Plus, all the event recaps and takeaways you need to stay informed. (722 words)
- [Flight Categories](/content/dev-kevel-com/reference/flight-categories-1/index.html): Flight Categories is used for Interest Targeting . Flight Categories enable you to target users based on their interests. For example, if someone clicks on an ad related to 'basketball', you can record that the user is a basketball fan and then use that info for future targeting. (49 words)
- [Priorities](/content/dev-kevel-com/reference/priority/index.html): Priorities belong to a channel and they determine what sets of ads have precedence over others. For instance, you can set rules so that House Ads (internal promotions) only appear if there's no advertiser to fill the slot.
Priorities work like a waterfall: the Kevel engine will attempt to fill any i… (91 words)
- [Response Parameters](/content/dev-kevel-com/reference/response/index.html): A Response will contain zero or more Decision Objects, one per Placement that was sent in on the request. If no ad was selected for a given Placement, the corresponding Decision entry will be undefined. The response will also contain the user key used to identify the unique user that places the requ… (746 words)
- [Entity Counts](/content/dev-kevel-com/reference/entity-counts/index.html): List of entity counts based on a specific date. (13 words)
- [Creative Templates](/content/dev-kevel-com/reference/creative-templates-api/index.html): What are Creative Templates?
Creative templates enable you to easily implement custom ad contents across many creatives.
For example, you may want to serve creatives that use a predefined JSON template. Instead of copying and pasting the template into each creative, you can use the creative template… (108 words)
- [Day Parting](/content/dev-kevel-com/reference/day-parting/index.html): Day Parting allows you to limit a flight to serve on specific days, times, or both. For instance, you could target users just in the evening or just on the weekends.
Each day parting rule is a time part. You can set up to 10 time parts per flight. (59 words)
- [Get Ad (Legacy)](/content/dev-kevel-com/reference/get-ad/index.html): Why Get an Ad?
As described in the Get Ad API documentation, retrieving an ad so you can review the specifics of the ad can be very helpful in determining whether an ad should be added, updated, or removed from a flight. This Get Ad API call is a "legacy" API call, meaning that even though it is sti… (411 words)
- [Delete Flight Category](/content/dev-kevel-com/reference/delete-category/index.html): Why delete a flight category?
When you want to delete a flight category from a flight, you may use the Delete Flight Category API endpoint to remove a category.
Note It is important to understand that calling this endpoint will not delete the category from UserDB. This only removes the link to the f… (222 words)
- [Ad Pacing (Goals)](/content/dev-kevel-com/docs/ad-pacing-goals/index.html): Ad pacing  refers to the automatic balancing of impressions for a Flight or Ad so that the campaign hits a desired metric over the course of its lifetime. (3,700 words)
- [Video Ads FAQ](/content/dev-kevel-com/docs/video-ads-faq/index.html): Video assets make Kevel your one-stop shop for video-based ads: setup Flight configurations, upload an advertiser or in-house provided master video file, and activate your Campaign. (1,559 words)
- [Get Ad Tracking Pixel and ClickURL](/content/dev-kevel-com/reference/get-ad-tracking-pixel-and-clickurl/index.html): Why Get an Ad Tracking Pixel and ClickURL?
You may find it desirable to retrieve the number of tracking clicks for a specific ad, enabling you to measure ad performance. This is especially useful for static text link ads (adTypeId 20) that cannot be normally served by JavaScript ad code or the Decis… (450 words)
- [Create Advertiser Segment](/content/dev-kevel-com/reference/create-advertiser-segment/index.html): Maps an existing Segment to the Advertiser. (186 words)
- [Get Flight](/content/dev-kevel-com/reference/get-flight/index.html): This returns the parameters for a specific flight (532 words)
- [Update Flights](/content/dev-kevel-com/reference/update-flights/index.html): This lets you update flights. (534 words)
- [List Ads for Flight](/content/dev-kevel-com/reference/list-ads/index.html): Why List Ads for a Flight?
When you want to review a flight and determine what changes, if any, you would like to make, it is helpful to see a list of all ads associated with a particular flight so you can decide what changes to make. The List Ads for Flight API call enables you to return a list of … (315 words)
- [List Flight Categories](/content/dev-kevel-com/reference/flight-categories-list/index.html): Why retrieve a list of flight categories?
When you are working with flights, and potentially want to make changes and updates to an existing flight in a campaign, it can be useful to first retrieve a list of the different flight categories so you can then determine what changes you would like to mak… (191 words)
- [Create Ad Segment Targeting Rule](/content/dev-kevel-com/reference/create-ad-segment/index.html): Create an Ad to Segment targeting rule (125 words)
- [Create Segment](/content/dev-kevel-com/reference/create-segment/index.html): API Syntax
When using the Create Segment API endpoint, it is important to understand the syntax required to make the request. Because the Kevel API is a RESTful API, there is a specific request format that must be followed to ensure the endpoint can process the request. The format is:
POST https://a… (239 words)
- [Standard Logs](/content/dev-kevel-com/docs/standard-logs-1/index.html): The standard logs stored within Kevel Data Shipping logs include: Impression Logs, Click Logs, Custom Event Logs, and Conversion Logs. (2,035 words)
- [Podcast Unlocking Retail Media](/content/kevel-com/podcast/index.html): Get an inside look at innovators shaping retail media. Hosted by Kevel CEO James Avery. Listen on Spotify, Apple Podcasts, and all platforms. (531 words)
- [List Network Categories](/content/dev-kevel-com/reference/list-network-categories/index.html): Why list network categories?
There may come a time when you would like to retrieve a list of all flight categories associated with a particular network. If you would like to retrieve these network categories, you can use the List Network Categories API, which enables you to return a list of these ca… (178 words)
- [List Advertiser Segments](/content/dev-kevel-com/reference/list-advertiser-segments/index.html): Returns all Segments for the Advertiser. (207 words)
- [Update Flight Segment Targeting Rule](/content/dev-kevel-com/reference/update-flight-segment/index.html): Update a Flight to Segment targeting rule (183 words)
- [Geo-Targeting Endpoints](/content/dev-kevel-com/reference/geo-targeting-endpoints-1/index.html): Geo-targeting endpoints are use to create/update geo-targeting for flights. They are also used for listing out the codes for countries/regions/metros. For set-up instructions on enabling geo-targeting, please refer to these instructions . (33 words)
- [Update Ad Segment Targeting Rule](/content/dev-kevel-com/reference/update-ad-segment/index.html): Update an Ad to Segment targeting rule (121 words)
- [Delete Flight Segment Targeting Rule](/content/dev-kevel-com/reference/delete-flight-segment/index.html): Delete a Flight Segment targeting rule (43 words)
- [List Flight Segment Targeting Rules](/content/dev-kevel-com/reference/list-flight-segments/index.html): List all Segment targeting rules for a Flight (127 words)
- [Get Flight Segment Targeting Rule](/content/dev-kevel-com/reference/get-flight-segment/index.html): Get a Flight Segment targeting rule (92 words)
- [Site/Zone Targeting](/content/dev-kevel-com/reference/sitezone-targeting/index.html): Sites/Zone target enables the mapping of a Flight to a Zone / Site placement. (15 words)
- [List Creatives For Network](/content/dev-kevel-com/reference/list-creatives-for-network/index.html): Why List Creatives for a Network?
You may find a time when you would like to review all creatives associated with a particular network. This may be because you want to remove some creatives from the network, add new creatives to a network, or just see what creatives are already attached to a network… (297 words)
- [Beta Logs](/content/dev-kevel-com/docs/beta-logs/index.html): Kevel Data Shipping logs include: Request Logs, Decision Logs, Selection Logs, and UserDB Logs. (2,044 words)
- [Delete Advertiser Segment](/content/dev-kevel-com/reference/delete-advertiser-segment/index.html): Removes a Segment mapping from the Advertiser. (53 words)
- [Create Flight Segment Targeting Rule](/content/dev-kevel-com/reference/create-flight-segment/index.html): Create a Flight to Segment targeting rule (113 words)
- [List Ads For Network](/content/dev-kevel-com/reference/list-ads-for-network/index.html): Why List Ads for a Network
It can sometimes be helpful to retrieve an array of all ads that are part of a specific network. By returning a list of all ads for a network, you can add, update, and/or delete ads for that network.
The List Ads for Network API call, returns an array of all ads for a give… (285 words)
- [Kevel Powers Kleinanzeigen's Custom Ad Infrastructure](/content/kevel-com/blog/kevel-kleinanzeigen-press-release/index.html): Leading German classifieds platform Kleinanzeigen chooses Kevel's Retail Media Cloud® to enhance its advertising capabilities. (823 words)
- [Get Ad](/content/dev-kevel-com/reference/get-ad-1/index.html): Why Get an Ad?
It is helpful to be able to retrieve ads so you can review the specifics of the ad. The Kevel API enables you to retrieve an ad using the Get Ad API API call. This API call pulls in details about a particular ad so you can determine if the ad should still be associated with a flight.
 (280 words)
- [Get Ad Segment Targeting Rule](/content/dev-kevel-com/reference/get-ad-segment/index.html): Get an Ad Segment targeting rule (77 words)
- [List Ad Segment Targeting Rules](/content/dev-kevel-com/reference/list-ad-segments/index.html): List all Segment targeting rules for an Ad (76 words)
- [Kevel Featured on Inc. 2024 Best Workplaces List](/content/kevel-com/blog/kevel-2024-best-workplaces/index.html): Kevel Ranks Among Highest-Scoring Businesses on Inc.’s Annual List of Best Workplaces for 2024 (773 words)
- [Delete Ad Segment Targeting Rule](/content/dev-kevel-com/reference/delete-ad-segment/index.html): Delete an Ad Segment targeting rule (45 words)
- [Get Bulk Counts](/content/dev-kevel-com/reference/get-bulk-counts/index.html): This returns real time reporting data for more than one advertiser, campaign, flight, or ad. You can request as many as you need from each category. (322 words)
- [Financial Media Networks: The Definitive Guide](/content/kevel-com/blog/financial-media-networks-the-definitive-guide/index.html): Guide to financial media networks: how banks and fintechs use first-party data to build ad infrastructure that drives precise targeting and revenue. (1,288 words)
- [Create Campaign V2](/content/dev-kevel-com/reference/create-campaign-v2/index.html): Create a Campaign and nested Flights/Creatives/Ads (481 words)
- [User Segments](/content/dev-kevel-com/reference/segments/index.html): Segment targeting lets you deliver more relevant ads by limiting who sees them based on predefined user groups, or “segments.” These segments can be built in Kevel Audience or imported from an external system—such as a customer data platform (CDP). Once set up, you can use segments to target users b… (80 words)
- [Create Campaigns](/content/dev-kevel-com/reference/create-campaigns/index.html): Create Campaign v2 now available! Version 2 of the Create Campaign endpoint allows you to create a Campaign, Flight(s), Creative(s), and Ad(s) in a single request—all with significantly reduced latency. Visit the Create Campaign V2 documentation page for more details.
Why Create a Campaign?
A campai… (531 words)
- [Kevel Powers Home Depot In-House Retail Media](/content/kevel-com/blog/kevel-home-depot-press-release/index.html): Kevel's API retail media cloud powers The Home Depot's Orange Apron to in-house ad servers and infrastructure, enabling custom ads and first-party data control. (1,052 words)
- [Get Creative](/content/dev-kevel-com/reference/get-creative/index.html): Why Retrieve a Creative?
You may find it helpful to return the properties for a specific creative if you may want to update the creative, or use the creative for another advertiser. The Get Creative API enables you to make an API request and have all properties for that creative returned to you.
API… (198 words)
- [Advertiser Segment](/content/dev-kevel-com/reference/advertiser-segment/index.html): Segments can be built in Kevel Audience or imported from an external system—such as a customer data platform (CDP). Once set up, you can use segments to target users based on behavior, demographics, shopping habits, or any custom criteria, enabling more personalized and effective ad experiences.
Lea… (66 words)
- [Ad Segment Targeting Rules](/content/dev-kevel-com/reference/segment-targeting-rules-ad/index.html): Segment targeting lets you deliver more relevant ads by limiting who sees them based on predefined user groups, or “segments.” These segments can be built in Kevel Audience or imported from an external system—such as a customer data platform (CDP). Once set up, you can use segments to target users b… (86 words)
- [Get Campaign](/content/dev-kevel-com/reference/get-campaigns/index.html): Why Get a Campaign?
Sometimes, you may wish to return parameters for a specific campaign so you can review flights and ads associated with that campaign. To return the parameters for a campaign, be sure to pass the CampaignID in your request.
API Syntax
When using the Get Campaign API endpoint, it i… (306 words)
- [Kevel Newsletter Edition #38: "Consistency Is Key"](/content/kevel-com/blog/kevel-newsletter-edition-38/index.html): This week’s Kevel newsletter dissects the IAB’s new standards for in-store retail media, unveiled at the Connected Commerce Summit. Plus, bite-sized updates from the DOJ vs. Google trial and the latest retail media stats and dialogues. (639 words)
- [List Flights for Advertiser](/content/dev-kevel-com/reference/list-flights-for-advertiser-id/index.html): Lists all flights for a particular advertiser. (379 words)
- [Get Report Runs](/content/dev-kevel-com/reference/get-report-runs/index.html): Every time a report is executed (UI, API or scheduled), a new Report Run record is generated and can be access via the UI or this API endpoint with the help of filters and pagination. Report Runs are persisted for 10 days, after which they are deleted as report results are only stored for up to 10 d… (416 words)
- [Get Segment](/content/dev-kevel-com/reference/get-segment/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (81 words)
- [Kevel Newsletter Edition #40: "How To Thrive"](/content/kevel-com/blog/kevel-newsletter-edition-40/index.html): This week’s Kevel newsletter explores Thrive Market’s foray into the retail media game - making them the latest niche marketplace to bet on Instacart. Plus, the latest insights from the IAB’s update to their 2024 Outlook Study. (416 words)
- [List Flights for Campaign](/content/dev-kevel-com/reference/list-flights-for-campaign-id/index.html): Lists all flights for a particular campaign. (357 words)
- [Delete Ad](/content/dev-kevel-com/reference/delete-ad/index.html): Why Delete an Ad?
When you are managing flights and campaigns, you may find it necessary to delete an existing ad associated with a flight. Removing this ad removes the ad from the flight, and it will no longer be part of the flight and campaign.
Note The Delete Ad API call deletes the ad; however, … (252 words)
- [Dagrofa Retail Media Powered by Kevel Console](/content/kevel-com/customers/dagrofa/index.html): Dagrofa boosts supplier advertising with Kevel-powered self-serve and omnichannel capabilities. (581 words)
- [List Creatives For Advertiser](/content/dev-kevel-com/reference/list-creatives/index.html): This returns properties of all the creatives for a given advertiser based on the advertiser id . (274 words)
- [Flight Segment Targeting Rules](/content/dev-kevel-com/reference/segment-targeting-rules-flight/index.html): Segment targeting lets you deliver more relevant ads by limiting who sees them based on predefined user groups, or “segments.” These segments can be built in Kevel Audience or imported from an external system—such as a customer data platform (CDP). Once set up, you can use segments to target users b… (83 words)
- [Create Scheduled Report](/content/dev-kevel-com/reference/create-scheduled-report/index.html): This creates a Scheduled Report. This endpoint uses the same body params as a queued report for the Criteria field. (357 words)
- [List Segments](/content/dev-kevel-com/reference/list-segments/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (81 words)
- [Delete Segment](/content/dev-kevel-com/reference/delete-segment/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (34 words)
- [Navigating the Future: Key Commerce Media Trends for 2025](/content/kevel-com/blog/key-commerce-media-trends-for-2025/index.html): Unlock 2025 retail media strategies. Stay ahead in a $178B market with key trends and insights to optimize your approach for success. (904 words)
- [Newsletter Edition #39: "Quick Commerce, Big Ads"](/content/kevel-com/blog/newsletter-edition-39/index.html): This week’s Kevel newsletter divulges Gopuff and Delivery Hero’s secret weapon against low margins. Plus all the insights you need from Skai’s Q2 2024 Digital Marketing Quarterly Trends Report and IAB Europe’s inaugural Attitudes to Retail Media survey. (608 words)
- [Create Advertisers](/content/dev-kevel-com/reference/create-advertisers/index.html): Why Create Advertisers?
When you are setting up a campaign with flights, it is important to also create advertisers for the creatives that will be part of the campaign. Examples of advertisers may be Nike, GM, Ford, etc., and by creating advertisers that are attached to creatives, it makes it easier… (505 words)
- [Update Creative](/content/dev-kevel-com/reference/update-creative/index.html): Why should I update a creative?
Occasionally, you may wish to update an existing creative with new parameters when an Ad may need to be updated. The Update Creative API call enables you to update the creative using the Creative ID; however, the id may not be changed.
Warning When updating a creative… (298 words)
- [List Advertisers](/content/dev-kevel-com/reference/list-advertisers/index.html): This returns a JSON object of all your advertisers. For the explorer, just use your API Key. (252 words)
- [Upload Creative Image](/content/dev-kevel-com/reference/upload-creative-image/index.html): Why Should I Upload a Creative?
There may come a time when you wish to upload a newly-created creative to the Kevel site so it can be stored on the site, instead of locally. The Upload Creative Image API call enables you to upload the creative to the Kevel site by:
creating a new creative retrieve t… (358 words)
- [Proportionality Lotteries](/content/dev-kevel-com/reference/proportionality-1/index.html): When requesting a multi-winner placement, you can also set a proportionality property that modifies the lottery selection algorithm used to make a decision. The proportional lottery algorithm chooses multiple ads in a single decision. This multi-ad decision preserves relative proportions of share of… (524 words)
- [Search Advertisers](/content/dev-kevel-com/reference/search-advertisers/index.html): Why Search for an Advertiser?
When you are working with campaigns and flights, you may wish to look for a specific advertiser that you want to review in order to make changes or updates. Instead of performing a GET API call and have all advertisers returned in a JSON object, you can instead search f… (399 words)
- [Kevel Ranks #18 on Newsweek List — Retail Media Leader](/content/kevel-com/blog/most-loved-workplaces-2024-press-release/index.html): Kevel ranked as 18th among 200 American companies recognized for employee sentiment and satisfaction by Newsweek's Most Loved Workplaces. (715 words)
- [Ads](/content/dev-kevel-com/reference/creative-flight-map/index.html): Ads live under flights and contain information about the creative that will be shown, in addition to any additional targeting details that live at the ad-level. An "ad" in Kevel is different from a "creative", as an "ad" refers to creatives that are specifically linked to a flight and thus have targ… (111 words)
- [Update Segment](/content/dev-kevel-com/reference/update-segment/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (29 words)
- [Get Advertiser](/content/dev-kevel-com/reference/get-advertisers/index.html): Why Get an Advertiser?
When you are working with an advertiser, you will find it useful to return all of the properties associated with that advertiser. This API endpoint enables you to receive a full set of properties and attributes for an advertiser.
API Syntax
When using the Get Advertiser API en… (214 words)
- [List Pagination](/content/dev-kevel-com/reference/list-pagination/index.html): Overview
You can paginate any List endpoint. Pagination means you can limit the number of total results.
Query Parameters
Parameter Description pageSize how many results to return per page page the current page of the results
For example, this curl command returns the first page of 50 items per resp… (276 words)
- [List Flights](/content/dev-kevel-com/reference/list-flights/index.html): Lists all the flights in the network. For the explorer, use the API Key. (275 words)
- [Update Advertisers](/content/dev-kevel-com/reference/update-advertisers/index.html): Why Update Advertisers?
Occasionally, you may need to make changes to an existing campaign or flight. The Update Advertisers API endpoint enables you to update the settings for a given advertiser, allowing you to make edits and changes quickly and easily, without creating a new advertiser.
Note You … (326 words)
- [International Women’s Day 2025: Challenges & Allyship in the Workplace](/content/kevel-com/blog/celebrating-international-womens-day-2025-challenges-allyship-in-the-workplace.html): Explore insights from Kevel’s roundtable on women in tech—key challenges, practical advice, and steps to foster a more inclusive, equitable workplace. (1,791 words)
- [Update Campaigns](/content/dev-kevel-com/reference/update-campaigns/index.html): Why Update a Campaign?
Typically, a campaign runs for a specific duration of time, with flights in the campaign having a common theme, and an advertiser's ads that directly correlate with the campaign. During the course of a campaign, however, you may wish to make changes to a flight, the ads associ… (357 words)
- [Future-Proofing Retail Media: The Programmatic Revolution](/content/kevel-com/blog/programmatic-standardization/index.html): Explore the future of retail media as OpenRTB's programmatic standardization revolutionizes transparency & innovation in advertising. (1,011 words)
- [Delete Creatives](/content/dev-kevel-com/reference/delete-creatives/index.html): Why Delete a Creative?
On occasion, you may find it necessary to delete a creative so it is no longer associated with a advertiser; or you may wish to delete it because the creative is no longer needed. The Kevel API enables you to delete a creative, and all of its associations with advertisers, wit… (148 words)
- [Looking Back on Retail Media Trends & Challenges from 2024](/content/kevel-com/blog/retail-media-trends-challenges-2024/index.html): Explore 2024 retail media trends, challenges and how Kevel’s Retail Media Cloud helps brands and retailers build custom ad servers for faster ROI. (1,328 words)
- [Kevel Newsletter: Edition #42 "Google's Cookie Recipe Change"](/content/kevel-com/blog/kevel-newsletter-edition-42/index.html): This week’s Kevel newsletter investigates the effects of Google’s cookie deprecation pivot, alongside Omnicom Media Group’s efforts to standardize ad auctions, and more. (588 words)
- [Get Ad Counts](/content/dev-kevel-com/reference/get-ad-counts/index.html): This returns real time reporting data for an ad. (191 words)
- [List Campaigns](/content/dev-kevel-com/reference/list-campaigns/index.html): Why List Campaigns?
Occasionally, you may wish to return a list of all current and active campaigns in your account. If you would like to use the Explorer, you may use your API key.
API Syntax
When using the List Campaigns API endpoint it is important to understand the syntax required to make the re… (193 words)
- [Retail Media Guide](/content/dev-kevel-com/docs/retail-media/index.html): Retail media offers retailers a powerful monetization platform to drive business growth and improve customer engagement, while offering key advantages to advertisers. (3,506 words)
- [Get Advertiser Counts](/content/dev-kevel-com/reference/get-advertiser-counts/index.html): This returns real time reporting data for an advertiser. (188 words)
- [Get Campaign Counts](/content/dev-kevel-com/reference/get-campaign-counts/index.html): This returns real time reporting data for a campaign. (188 words)
- [Delete Campaigns](/content/dev-kevel-com/reference/delete-campaigns/index.html): const Adzerk = require('@adzerk/management-sdk'); const apiKey = process.env.ADZERK_API_KEY; async function deleteCampaign() { let specifications = await Adzerk.fetchSpecifications(); let client = await Adzerk.buildClient({apiKey, specifications}); let campaign = await client.run("campaign", "update… (212 words)
- [Delete Advertisers](/content/dev-kevel-com/reference/delete-advertisers/index.html): const Adzerk = require('@adzerk/management-sdk'); const apiKey = process.env.ADZERK_API_KEY; async function deleteAdvertiser() { let specifications = await Adzerk.fetchSpecifications(); let client = await Adzerk.buildClient({apiKey, specifications, logger}); let advertiser = await client.run("advert… (188 words)
- [Get Network Counts](/content/dev-kevel-com/reference/get-network-counts/index.html): This returns real time reporting data for all campaigns, flights and ads in a network, aggregated as a total of impressions, clicks etc. (219 words)
- [Real Time Reporting API](/content/dev-kevel-com/reference/real-time-reporting-api/index.html): The Kevel Real Time Reporting API delivers reporting data about advertisers, campaigns, flights and ads within minutes of events being recorded. (298 words)
- [Get Conversion Tracking Pixel](/content/dev-kevel-com/reference/get-conversion-tracking-pixel/index.html): Why Get a Conversion Tracking Pixel?
Occasionally, you may wish to track conversions for an advertiser's campaign using cookies. The Get Conversion Tracking Pixel API endpoint enables you to return a conversion tracking pixel wrapped in JavaScript that you can place on an HTML page to track these co… (217 words)
- [Get Flight Counts](/content/dev-kevel-com/reference/get-flight-counts/index.html): This returns real time reporting data for a flight. (191 words)
- [Delete Flights](/content/dev-kevel-com/reference/delete-flights/index.html): Why Delete a Flight?
You may find a time comes when you would like to delete a flight because it is no relevant or useful to a campaign. Deleting a flight does not delete a campaign, only the association with that campaign.
Note To delete a Flight, use the Update Flight endpoint and set isDeleted to… (110 words)
- [Kevel Spotlight on Leslie Pierce-Connor, General Counsel](/content/kevel-com/blog/kevel-spotlight-on-leslie-pierce-connor-general-counsel.html): Meet Leslie Pierce-Connor, Kevel’s General Counsel and resident legal powerhouse. (1,550 words)
- [Creatives](/content/dev-kevel-com/reference/creative/index.html): What is a Creative?
When working with Kevel, it is important to understand what a creative is, what it does, and how it can be used as part of a campaign. Simply put, a creative refers to the details about the ad itself (such as its format, the image file, size, URL, and metadata). One source of con… (235 words)
- [2023 Guide To Launching Your Own Retail Media Network](/content/kevel-com/resources/retailmediaguide/index.html): This guide takes a deep dive into what retail media is, why you should monetize with it, and how to launch your own retail media platform. (150 words)
- [Get Scheduled Report](/content/dev-kevel-com/reference/get-scheduled-report/index.html): This returns the properties of a scheduled report given a ScheduledReportId (the id from the Create Scheduled Reports Response). (135 words)
- [SAS Partners with Power Players in the Retail Media Industry](/content/kevel-com/blog/sas-partners-with-power-players-in-the-retail-media-industry.html): SAS partners with industry leaders like Nexta.io to revolutionize retail media, enhancing ad inventory monetization and empowering businesses of all sizes (882 words)
- [Why Independent Ad Tech Matters for Retail Media Growth](/content/kevel-com/blog/independent-ad-tech-retail-media/index.html): Independent ad tech is redefining retail media with flexibility, speed, and scalability that traditional models can't match. (1,268 words)
- [Debunking 7 Myths About LGBTQIA+ Inclusion in 2025](/content/kevel-com/blog/debunking-7-myths-about-lgbtqia-inclusion-in-2025/index.html): What we get wrong about Pride, policy, and real progress -- and what we can do instead. (1,690 words)
- [List Scheduled Reports](/content/dev-kevel-com/reference/list-scheduled-reports/index.html): This returns a list of all scheduled reports in your account. (50 words)
- [Key Takeaways From Retail Media Summit UK](/content/kevel-com/blog/retail-media-summit-uk-takeaways/index.html): Kevel's Retail Media Summit UK takeaways on first-party data, in-store digital transformation, measurement, and omnichannel tactics to scale retail media. (551 words)
- [Delete Scheduled Reports](/content/dev-kevel-com/reference/delete-scheduled-reports/index.html): This removes a scheduled report from your account. No parameters are needed, except ScheduledReportId in the URL. (31 words)
- [Drive ROAS with Custom Ad Servers](/content/kevel-com/blog/in-store-retail-media-advanced-attribution-incrementality-roas.html): Today, advanced technologies are helping retailers and brands connect the dots between an in-store impression and a final purchase. (1,107 words)
- [Scheduled Reports](/content/dev-kevel-com/reference/scheduled-reports/index.html): This endpoint schedules a report to be generated and delivered at a future date and time. The report can be set to recur daily, weekly, or monthly. The report will be delivered in an e-mail to the account associated with the LoginId . You can optionally also include other e-mails to send the report … (147 words)
- [Flights](/content/dev-kevel-com/reference/flight/index.html): Overview of Flights
Flights are an advertising strategy that enables publishers and advertisers to run specific ad inventory over a predefined period of time. Instead of running ad inventory in a less-than-ideal time, creating a flight allows for the placement of ads during an optimal time period.
F… (58 words)
- [Custom Reports vs Queued Reports](/content/dev-kevel-com/reference/custom-reports-vs-queued-reports-1/index.html): Custom Reports
When you work with Kevel, you have the ability to generate different types of reports to measure campaign performance, including analyzing impressions, clicks, CTRs, custom events, and other items that you can then fine-tune to improve your campaign. When referring to high-level repor… (154 words)
- [Campaigns](/content/dev-kevel-com/reference/campaign/index.html): Campaigns live under an advertiser and enable them to run separate campaigns with different targeting, ads, flight dates, etc. More info here . (22 words)
- [Advertisers](/content/dev-kevel-com/reference/advertiser/index.html): Advertisers refers to the companies/individuals paying to have their ads shown. More information here . (4 words)
- [Report Runs](/content/dev-kevel-com/reference/queued-reports-copy-1/index.html): Report Runs allows users to get a list of reports that were generated in their network within the last ten days. From this list, users can find a record of each of the report UUIDs and check the status of in-flight reports. (47 words)
- [Segments | Kevel Audience](/content/docs-audience-kevel-com/segment/segments/index.html): Segments allow the creation of groups of users that match a given rule. (822 words)
- [Data Clean Rooms: The Definitive Guide](/content/kevel-com/blog/data-clean-rooms-the-definitive-guide/index.html): This comprehensive guide explains how data clean rooms work, their key benefits and challenges, and best practices for implementation. (1,613 words)
- [Queued Reports](/content/dev-kevel-com/reference/queued-reports/index.html): Queued Reports are the API equivalent of Custom Reports in the UI. Queued Reports are a two step process. You first need to use the Create Queued Report to get the Report GUID, then ping Poll for Queued Report Result endpoint to get the actual data. (56 words)
- [Own search revenue with retail media infrastructure](/content/kevel-com/blog/ai-ai-oh-the-evolution-of-search-how-brands-can-maintain-control-in-an-autonomous-digital-world.html): Discover how AI is reshaping search and retail media -- and how brands can stay in control in an autonomous digital world. (1,087 words)
- [Retail Media Trends to Watch in 2025](/content/kevel-com/blog/retail-media-trends-2025/index.html): This blog explores the top trends poised to shape retail media in 2025, drawing insights from the Mars United 2024 Yearbook. (1,060 words)
- [Creating Ads from Products](/content/dev-kevel-com/docs/creating-ads-from-products/index.html): Once Catalog and Template configuration is complete, creating ads from Catalog Items is possible through Kevel's Management UI via the Create Ads from Products workflow. This workflow supports both standard Product Ads (PLAs) and Native Product Ads (NPAs). If your account is enabled for NPAs, select… (973 words)
- [5 Ways AI is Revolutionizing Retail Media in 2025](/content/kevel-com/blog/5-ways-ai-is-revolutionizing-retail-media-in-2025/index.html): How AI is transforming retail media in 2025: five practical strategies to improve targeting, automate campaigns, personalize ads, and increase ROI. (904 words)
- [Kevel Spotlight on Lucas Wiese, Strategic Account Manager](/content/kevel-com/blog/kevel-spotlight-on-lucas-wiese-strategic-account-manager.html): Meet Lucas Wiese, Kevel’s Strategic Account Manager who supports clients across the EMEA and APAC regions. (1,155 words)
- [Kevel Acquires Nexta: Unified Retail Media Platform](/content/kevel-com/blog/kevel-nexta-acquisition-retail-media/index.html): Kevel's acquisition of Nexta unifies on-site and off-site retail media, letting retailers build custom ad servers and reach walled gardens. (856 words)
- [Kevel Spotlight on Oscar Ibarra, VP of Sales](/content/kevel-com/blog/kevel-spotlight-oscar-ibarra/index.html): Meet Oscar Ibarra, Kevel’s VP of Sales, as he reflects on Kevel’s culture, career milestones, and what drives him every day. (774 words)
- [Assets](/content/dev-kevel-com/docs/assets/index.html): Kevel Assets provide cloud-based processing and hosting for media files and provide a building block for multimedia advertisements. (1,664 words)
- [Kevel Spotlight on Lizzie Kattmann, Senior Solutions Architect](/content/kevel-com/blog/kevel-spotlight-on-lizzie-kattmann-senior-solutions-architect.html): Meet Lizzie Kattmann, Kevel Senior Solutions Architect, on career growth, company values, and how Kevel empowers teams to build custom ad servers. (703 words)
- [Kevel Acquires Nexta to Power Retail Media Growth](/content/kevel-com/blog/kevel-nexta-press-release/index.html): Kevel announces acquisition of Nexta to enhance advertiser self-serve, managed service workflows, and add off-site capabilities to retail media APIs. (934 words)
- [Mastering Yield Management & Optimization in Retail Media](/content/kevel-com/blog/yield-management-optimization-in-retail-media/index.html): Kevel shows retail media networks how to maximize revenue with yield management, real-time optimization, and unified ad server infrastructure. (1,113 words)
- [Direct Offers Explained: How to Deliver High-Intent Promotions Without the Black Box](/content/kevel-com/blog/direct-offers-explained-how-to-deliver-high-intent-promotions-without-the-black-box.html): Google’s Direct Offers deliver real-time promotions at moments of purchase intent—but rely on opaque AI decisioning. This article explains what Direct Offers are and how retailers can build the same high-intent experiences with Kevel, using transparent, first-party logic and full control. (1,278 words)
- [Why Agentic Commerce Isn’t Hype (And What Retailers Must Do Now)](/content/kevel-com/blog/why-agentic-commerce-isnt-hype-and-what-retailers-must-do-now.html): In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with entrepreneur Scot Wingo, to discuss the rise of agentic commerce, AI-driven shopping experiences, and what retail media networks must do to survive the shift. (1,365 words)
- [Kevel Attribution](/content/dev-kevel-com/docs/attribution-overview/index.html): Sponsored product attribution refers to the practice of identifying and attributing the influence of sponsored products on consumer behavior and purchasing decisions. (1,185 words)
- [How to Build a Retail Media Network: Klarna’s Playbook](/content/kevel-com/blog/how-to-build-a-retail-media-network-klarnas-playbook.html): In this episode of Unlocking Retail Media, Kevel CEO James Avery sits down with Sam Wright, former head of retail media at Klarna, to discuss the practical realities of launching and scaling a retail media network—from org structure and trade dollars to what brands actually want. (1,490 words)
- [Key Takeaways From Retail Media Summit U.S.](/content/kevel-com/blog/key-takeaways-from-retail-media-summit-u-s/index.html): Key takeaways and main themes from the Path to Purchase Institute’s Retail Media Summit 2025, held May 6–8 in Rosemont, IL. (845 words)
- [Kevel Welcomes Ad Tech and Retail Media Veteran Jaclyn Nix as Chief Operating Officer, Accelerating Retail Media Innovation](/content/kevel-com/blog/kevel-welcomes-ad-tech-and-retail-media-veteran-jaclyn-nix-as-chief-operating-officer.html): Kevel continues to strengthen its position as a leader in retail media innovation with the appointment of Jaclyn Nix as Chief Operating Officer (805 words)
- [Building Retail Media in Automotive: Why Relevance Matters More Than Ad Load](/content/kevel-com/blog/building-retail-media-in-automotive-why-relevance-matters-more-than-ad-load.html): In this episode of Unlocking Retail Media, Kevel CEO James Avery talks with Gareth Menton about launching retail media networks in food delivery and automotive marketplaces, and why making ads relevant is the key to protecting user experience. (1,566 words)
- [Getting Started Guide](/content/dev-kevel-com/docs/general-set-up-guide/index.html): This is your getting started guide for ad serving terminology and for using Kevel's APIs and infrastructure. (1,516 words)
- [What Brands Want: Retail Media Insights from Amazon](/content/kevel-com/blog/what-brands-really-want-ft-insights-from-amazon-and-flywheel.html): Discover how retailers can build retail media networks that drive measurable sales, preserve consumer trust, and scale with Kevel’s ad infrastructure. (1,648 words)
- [Click Tracking for 3rd-Party Ads](/content/dev-kevel-com/docs/3rd-party-click-tracking2/index.html): With Kevel's 3rd-Party Click Tracker, you can edit the Creative properties to dynamically create click URLs that include tracking codes from 3rd-Parties, such as DoubleClick, Atlas, Sizmek, etc. (1,320 words)
- [SameSite Cookie Attribute: What It Is And Why It Matters](/content/kevel-com/blog/chrome-samesite/index.html): SameSite cookie attributes - what they are and how Google's Chrome 80 defaults will impact ad tech vendors and publishers (760 words)
- [The Summer Retail Media Turned Pretty Prominent](/content/kevel-com/blog/the-summer-retail-media-turned-pretty-prominent/index.html): Retail media came of age this summer. Discover key trends, AI disruption, and how retailers can thrive with differentiation and standardization. (1,059 words)
- [Yield Forecast](/content/dev-kevel-com/docs/yield-forecast/index.html): Empower ad sales and operations with a tailored view of your future inventory (1,635 words)
- [Retail Media’s Next Phase — Where Legacy Platforms Fall Short](/content/kevel-com/blog/reinventing-retail-media-where-legacy-ad-platforms-fall-short-and-whats-next.html): As the retail media industry grows, legacy ad platforms are struggling to keep up. (883 words)
- [The Future of Retail Media in 2025 — IAB Europe Takeaways](/content/kevel-com/blog/the-future-of-retail-media-in-2025-5-key-takeaways-from-iab-europe.html): The five biggest takeaways from the 2025 IAB Europe Attitudes to Retail Media Report. (973 words)
- [Unlocking Retail Media: PayPal Commerce & AI Shopping](/content/kevel-com/blog/unlocking-retail-media-building-paypals-commerce-media-network-and-the-future-of-ai-driven-shopping.html): Hear PayPal Ads' leader on building a commerce media network, AI-native storefront ads, and measurement that preserves first-party data for retail media (1,014 words)
- [Kevel Acquires Nexta To Build E2E Retail Media Tech Stack](/content/kevel-com/blog/kevel-acquires-nexta-to-build-e2e-retail-media-tech-stack.html): Nexta is thrilled to announce it's acquisition by Kevel, an industry-leading API-driven, on-site retail media technology. (496 words)
- [Sites](/content/dev-kevel-com/docs/sites/index.html): Sites are useful for differentiating between different websites (domains, sub-pages), as well as different platforms. (582 words)
- [Kevel and Vantage Partner to Transform Retail Media Management](/content/kevel-com/blog/kevel-vantage-press-release/index.html): Kevel and Vantage partner to deliver a unified retail media platform that streamlines operations, powers custom ad servers, and boosts ad ROI. (744 words)
- [Creating Product Ads via API](/content/dev-kevel-com/docs/creating-ads-from-products-via-api/index.html): With a product catalog synced to Kevel, it is possible to create product-based ads (PLAs and other formats) via API or UI. This page describes the process using Kevel's API. There are two ways to create product ads via API:
A fixed list of SKUs A query specifying product characteristics
Product ads … (815 words)
- [Management API Tutorial](/content/dev-kevel-com/docs/management-api-tutorial/index.html): Kevel's Management APIs make it easy to build a self-serve ad platform, an app server that pushes changes from your database, or a stand-alone script. (1,669 words)
- [6 Key Takeaways From ATS London 2025](/content/kevel-com/blog/6-key-takeaways-from-ats-london-2025/index.html): ATS London 2025 highlighted retail media innovation with Kevel’s James Avery and PayPal’s Henry Stokes on the future of adtech. (975 words)
- [Flights](/content/dev-kevel-com/docs/flights/index.html): Campaign flights are collections of ads grouped under a campaign. Most targeting and delivery rules are set at the flight level. (1,766 words)
- [2025 Retail Media Takeaways: Optimize Onsite Ads](/content/kevel-com/blog/key-takeaways-retail-x-2025-retail-media-onsite-report.html): The top insights and key takeaways from Retail X's 2025 Retail Media: Onsite Report. (863 words)
- [Creating Catalogs](/content/dev-kevel-com/docs/creating-catalogs/index.html): Catalog Data Needs: What to Consider
When deciding on what data to share with Kevel, you should consider what’s needed to satisfy the three categories of usage for product data in Kevel’s systems (some of which may overlap):
Campaign management — product attributes needed to find and add the right p… (1,484 words)
- [Launch Custom Ad Servers & Retail Media Faster](/content/kevel-com/blog/inventing-new-ad-formats-how-retailers-use-kevel-to-build-whats-next.html): Build custom ad servers and retail media formats with Kevel to launch video ad units fast, control targeting, and capture SKU-level ROI. (1,356 words)
- [Creatives (VAST)](/content/dev-kevel-com/docs/vast-creatives/index.html): Video Ad Serving Template (VAST) creatives are video ads that conform to standards set by the IAB and are fully supported by the Kevel Ad Server. (976 words)
- [Breaking the Cycle: Why Retailers Must Embrace Retail Media](/content/kevel-com/blog/breaking-the-cycle-why-retailers-must-embrace-retail-media.html): Kevel lets retailers build and scale retail media networks and custom ad servers, simplifying operations, measurement, and higher ROI. (680 words)
- [Kevel: API Ad Server for Lyft & StackAdapt](/content/kevel-com/blog/lyft-and-stackadapt-drive-innovation/index.html): Industry-first collaboration enables programmatic in-app ads offering advertisers a direct path to engage consumers on the go. (937 words)
- [Retail Media Strategy: Dentsu 2025 Insights](/content/kevel-com/blog/retail-media-insights-from-dentsus-2025-industry-report.html): Dentsu's 2025 report shows off-site retail media growth, learn how Kevel's ad infrastructure helps RMNs monetize first-party data and scale revenue. (812 words)
- [Kevel Powers Consulta Remédios' Retail Media Network](/content/kevel-com/blog/consulta-remedios-selects-kevels-retail-media-cloud-to-power-its-next-generation-advertising-platform.html): Partnership demonstrates shared commitment to innovation and helps the leading Brazilian healthcare platform build the future of retail media in healthcare (869 words)
- [3 Key Insights from E-Commerce Connect Lisbon 2025](/content/kevel-com/blog/3-key-insights-from-e-commerce-connect-lisbon-2025/index.html): 3 insights from E-Commerce Connect Lisbon 2025: Kevel and ENDLESS boosted MC Sonae's retail media, first-party data use, choosing an ad server to scale ROAS (789 words)
- [The Future of Retail, AI Shopping & Supply Chain Innovation](/content/kevel-com/blog/the-future-of-retail-ai-shopping-supply-chain-innovation.html): Learn how retail media, AI-driven shopping and lean supply chains reshape ad infrastructure — insights to guide building custom ad servers and marketplace (1,447 words)
- [ContentDB](/content/dev-kevel-com/docs/contentdb-1/index.html): ContentDB is a versatile data store that can be used to store content metadata, which can then be leveraged for context-based targeting. It can also be used to activate dynamic copy with macros. (1,385 words)
- [Distance Targeting](/content/dev-kevel-com/docs/distance-targeting/index.html): Distance Targeting is a feature that allows your product to surface relevant promotions based on customer location (or search location) relative to advertiser locations. (1,584 words)
- [Kevel Spotlight on Craig Andera, Principal Engineer](/content/kevel-com/blog/kevel-spotlight-craig-andera/index.html): Meet Craig Andera, Kevel principal engineer scaling our ad infrastructure and reporting to power custom ad servers and retail media networks reliably. (1,069 words)
- [Time Zones](/content/dev-kevel-com/docs/time-zones-1/index.html): Many ad teams find it useful to be able to schedule flights in the time zone of their choice. Kevel allows you to specify a time zone at 3 levels: Flight, Network, and User. (2,061 words)
- [Kevel Powers Dollar General Retail Media Network](/content/kevel-com/blog/kevel-dollar-general-press-release/index.html): Kevel powers Dollar General's retail media network with its API-first Retail Media Cloud, enabling custom ad products and first-party data control. (645 words)
- [Kevel Powers Carwow Custom Retail Media](/content/kevel-com/blog/kevel-partners-with-carwow/index.html): Kevel Partners with Carwow to Power the Development and Enhancement of its Innovative Marketplace Media Platform (925 words)
- [Studio Overview](/content/dev-kevel-com/docs/studio-overview/index.html): Studio is a template builder tool that you can use without needing to use APIs or write code. Currently, you can use it to build creative templates. (1,151 words)
- [Kevel Forecast](/content/dev-kevel-com/docs/forecast-overview/index.html): How to check inventory availability and forecast campaign delivery with Kevel (1,355 words)
- [Kevel Scales Haypp's Retail Media Network](/content/kevel-com/blog/kevel-powers-haypp-groups-shift-to-smoke-free-products-with-retail-media-technology.html): Global e-commerce leader Haypp Group deploys Kevel's Retail Media Cloud® to scale its advertising network (847 words)
- [Kevel + Skai: Scale Retail Media Networks](/content/kevel-com/blog/kevel-and-skai-announce-strategic-partnership-to-expand-retail-media-access-for-global-advertisers.html): Kevel and Skai enable brands/agencies to run campaigns across Kevel-powered retail media including Amazon & Walmart, for unified control and ROI gains. (878 words)
- [Server-Side Native Ads: Power Your Ad Server](/content/kevel-com/blog/the-future-of-native-advertising-lies-in-server-side-integration.html): Learn why server-side native ads load faster, look better, and drive stronger engagement than outdated client-side formats. (1,082 words)
- [Kevel Console: AI Retail Media & Ad Infrastructure](/content/kevel-com/blog/kevel-console-press-release/index.html): Kevel Launches Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks (898 words)
- [What Media Buyers Really Want From Your Retail Media Network](/content/kevel-com/blog/what-media-buyers-really-want-from-your-retail-media-network.html): In this episode of ‍, Kevel CEO James Avery sits down with Lee Dunbar, Head of Retail Media at Starcom, to discuss what brands and agencies truly want from retail media networks, the ongoing fragmentation debate, and why retail media buyers should think like politicians. (1,210 words)
- [Kevel Attribution FAQ](/content/dev-kevel-com/docs/attribution-faq/index.html): Attribution reporting is an opt-in feature that is part of Kevel's Retail Media feature set. (1,047 words)
- [Kevel Appoints Mark Mannino to Strengthen Retail Media](/content/kevel-com/blog/mark-mannino-press-release/index.html): Kevel announces the appointment of Mark Mannino to its Board of Directors. (627 words)
- [35ms Ad Servers: Boost Retail Media Revenue](/content/kevel-com/blog/the-hidden-cost-of-slow-loading-ads-why-35-milliseconds-makes-millions-in-retail-media.html): Discover how Kevel's 35ms ad server boosts retail media revenue, improves SEO and conversions, and retains advertisers with edge-powered speed. (1,060 words)
- [Auction Logs](/content/dev-kevel-com/docs/auction-logs/index.html): An Auction Log contains a record of an auction conducted while making a Selection. The log contains data for all bids (eligible ads) in the auction as well as pricing data and the Ad ID of the winning bid.
Fields with null values may be omitted from the log.
Name Description Sample Data Type Auction… (775 words)
- [Geolocation Targeting: The Definitive Guide](/content/kevel-com/blog/geolocation-targeting/index.html): How publishers can use geolocation tactics - both geotargeting and geodistance targeting - to attract more advertisers. (768 words)
- [Kevel Wins Best AdTech Solution - Retail Media Cloud](/content/kevel-com/blog/kevel-wins-best-overall-adtech-solution-2025-martech-breakthrough-awards.html): Kevel Wins “Best Overall AdTech Solution” Designation in 2025 MarTech Breakthrough Awards Program (774 words)
- [Kevel Enables Retail Media & Custom Ad Servers](/content/kevel-com/blog/retail-medias-next-evolution-insights-from-kevels-matt-newcomb.html): Hear Kevel's Matt Newcomb on retail media evolution: how retailers use ad infrastructure and first-party data to build controlled, measurable ad servers. (662 words)
- [Linking Catalog Items to Ads](/content/dev-kevel-com/docs/linking-catalog-items-to-ads/index.html): A key benefit of using Kevel Catalog is the efficiency gained by using Catalog Item data to create batches of Ads. This process is made possible using Ad Templates and Creative Templates . These templates allow you to define a set mapping for specific types of Ads and placements depending on your us… (750 words)
- [User Segment Targeting](/content/dev-kevel-com/docs/segment-targeting/index.html): Deliver more relevant ads and boost CPM by targeting or boosting for predefined user groups with your first-party data (1,419 words)
- [Kevel Expands Global Footprint into Australia with Appointment of Chris Woodworth](/content/kevel-com/blog/kevel-expands-global-footprint-into-australia-with-appointment-of-chris-woodworth.html): Strategic expansion reinforces Kevel’s long-term commitment to helping retailers and commerce platforms build scalable, differentiated media businesses across complex global markets. (833 words)
- [Sync Items to Catalogs](/content/dev-kevel-com/docs/sync-items-to-catalogs/index.html): Sync Items to Catalogs
Kevel Catalogs allow you to manage and sync product data used to power your retail media ads. You can share catalog data either through file-based ingestion or via the Catalog Management API , depending on your integration needs.

Options for Sharing Catalog Data
Kevel now sup… (782 words)
- [Zones](/content/dev-kevel-com/docs/zones-overview/index.html): Kevel Zones are placements that can include or exclude certain flights/creatives. This gives you the ability to specifically target some flights to a certain zone, but not to other spots. (345 words)
- [Interest / Behavioral Targeting](/content/dev-kevel-com/docs/interest-targeting/index.html): With Interest Targeting, you will enable Advertisers to target specific interest-based segments and charge a premium for doing so. (727 words)
- [Scale Retail Media: GroceryShop 2025 AI Takeaways](/content/kevel-com/blog/6-key-takeaways-from-groceryshop-2025-ai-retail-media-and-customer-centric-innovation.html): The top six trends from 2025's GroceryShop conference reveal that the future of grocery is being shaped by data, media, and AI. (620 words)
- [Kevel and Blue Triangle Drive Retail Media ROI](/content/kevel-com/blog/kevel-and-blue-triangle-announce-strategic-partnership-to-supercharge-retail-media-efficiency-and-digital-experiences.html): Kevel and Blue Triangle partner to optimize retail media & digital experience, using ad infrastructure and friction insights to boost revenue and ROAS. (583 words)
- [Request](/content/dev-kevel-com/docs/request-log/index.html): A request log is generated for each Ad Decision Request and it contains data from the fields outside of the Placement object. (562 words)
- [Click](/content/dev-kevel-com/docs/click-log/index.html): A click log is generated when the Click URL is fired. (829 words)
- [Conversion](/content/dev-kevel-com/docs/conversion-log/index.html): A conversion log is generated when event ID 3 from Custom Events, Purchase Event API as well as Conversion API is sent. (705 words)
- [SupplyChain (schain) object](/content/dev-kevel-com/docs/schain-configuration/index.html): The SupplyChain object enables buyers to see all parties who are selling or reselling a given bid request. (701 words)
- [Creative Templates](/content/dev-kevel-com/docs/creative-templates/index.html): Creative templates are custom formats that teams can use to make creatives and ads that follow a certain predefined structure. (1,291 words)
- [Ads](/content/dev-kevel-com/docs/ads/index.html): Ads refer to Creatives that are tied to a Flight, and the Ad bucket enables even deeper targeting by Creative vs Flight level. (1,492 words)
- [User Management](/content/dev-kevel-com/docs/user-management-new/index.html): User management for all Kevel platform products is accessed within the Ad Server UI.
This page refers to user management for media owner users. Media owner users are associated with the entity that owns and operates the media – the ad inventory, channels, and first-party audiences. Media owner users… (524 words)
- [Custom Reports](/content/dev-kevel-com/docs/custom-reports/index.html): Kevel's reporting interface is your portal for analyzing campaign performance, such as impressions, clicks, CTRs, custom events, and more. (1,020 words)
- [Forecast Explorer](/content/dev-kevel-com/docs/forecast-explorer/index.html): Run ad-hoc explorations on your future inventory (594 words)
- [How to Set Up Your Own Yield Forecast Dashboard](/content/dev-kevel-com/docs/how-to-use-yield-forecasts-apis-to-build-your-own-dashboards.html): This guide walks you through setting up a Yield Forecast dashboard using Kevel’s Forecast API (412 words)
- [Selection](/content/dev-kevel-com/docs/selection-log/index.html): A selection log is generated for every ad that was returned in an Ad Decision Request. (964 words)
- [Creatives (Text)](/content/dev-kevel-com/docs/text-creatives/index.html): Overview
Within your ad campaigns, you may use content that consists solely of text in some of your creatives. These are known as text creatives. The following sections discuss a number of important uses of text creatives.
Using Static Text Link Ads
With a static text link you can hyperlink any text… (1,145 words)
- [Impression](/content/dev-kevel-com/docs/impression-log/index.html): An impression log is generated when the Impression URL is fired. Note that the ID can be repeated if the same Impression URL is fired again. Use ImpressionId if a unique identifier is required. (920 words)
- [Custom Event](/content/dev-kevel-com/docs/custom-event-log/index.html): A custom event log is generated when a Custom Event URL is fired. (773 words)
- [AWS S3 Destination](/content/dev-kevel-com/docs/aws-s3-destination/index.html): Configuring your AWS S3 destination. (979 words)
- [BigQuery Destination](/content/dev-kevel-com/docs/bigquery-destination/index.html): Configuring your BigQuery destination. (733 words)
- [SSO Integration Steps](/content/dev-kevel-com/docs/sso-integration-steps/index.html): Kevel customers work with Kevel support in order to set up and configure Single Sign On.
This page provides an overview of the steps you will need to take in order to prepare for a successful SSO integration. These instructions will work for any identity provider (IdP) that supports SAML 2.0.
First … (718 words)
- [Auction](/content/dev-kevel-com/docs/auction-log/index.html): An auction log is generated for each decision. The auction log contains all the ads that are entered into the bidding process. (673 words)
- [Macros/Tokens](/content/dev-kevel-com/docs/macrostokens/index.html): Overview
A macro is a variable that you can use to dynamically generate or return data wherever the macro is used.
Macros in Kevel can be used in:
the creative template fields the creative content body the creative ClickUrl the creative metadata
Kevel macros are designated with double curly braces: … (892 words)
- [Decision API Quickstart](/content/dev-kevel-com/docs/decision-api-quickstart/index.html): This page contains an introduction to using the Kevel's Decision API and its SDKs. The goal is to quickly create and display a server-side example ad. (1,099 words)
- [Audit Log](/content/dev-kevel-com/docs/audit-log/index.html): Kevel's Audit Log records operations for all changes made to campaign management entities. (238 words)
- [Release notes: July 31, 2025](/content/dev-kevel-com/changelog/release-notes-july-31-2025/index.html): This release is packed with powerful new features to help you get even more out of the Kevel Retail Media Cloud with updates across the Kevel Ad Server and Audience . From a smoother Audience setup experience to smarter user segment targeting, we’re giving you new ways to deliver highly personalized… (752 words)
- [Google Cloud Storage Destination](/content/dev-kevel-com/docs/google-cloud-storage-destination/index.html): Prerequisites
By default, GCS authentication uses role-based access. You will need the data syncing service's service account name available to grant access. It should look like some-name@some-project.iam.gserviceaccount.com .
Step 1: Create a service account
In the GCP console, navigate to the IAM … (769 words)
- [GMV, ROAS, and Autobid](/content/dev-kevel-com/docs/gmv-and-roas/index.html): GMV (Gross Merchandise Value) is the total revenue from selling products attributed to ad interactions, such as impressions, clicks, or conversions, over a period of time. (1,010 words)
- [Campaigns](/content/dev-kevel-com/docs/campaigns/index.html): A campaign is a collection of flights, which contain the advertiser's ads. Typically the flights in a campaign have a common theme, such as a product or promotion. (1,249 words)
- [Forecast availability widget](/content/dev-kevel-com/docs/forecast-availability-widget/index.html): Forecast for availability at the click of a button in the Flights booking page (346 words)
- [Custom Domain](/content/dev-kevel-com/docs/custom-domain/index.html): Caution Custom domain - or link white-labeling - requires the Business or Enterprise Plans.
Overview
Custom domain involves white-labeling Kevel links so your domain, not Kevel's, appears in the URL. To enable this feature, please contact your account manager or Kevel Support ( support@kevel.com ).
 (328 words)
- [Creatives](/content/dev-kevel-com/docs/creatives/index.html): With Kevel, Creatives refer to details about the ad itself such as its format, the image file, size, URL, and metadata. (958 words)
- [Second Price Auctions](/content/dev-kevel-com/docs/second-price-auctions/index.html): Second price auctions award an impression to the ad with the highest bid, but records the revenue of the impression not as the ad's bid, but as the ad's bid plus one cent, (1,157 words)
- [Kevel Catalog](/content/dev-kevel-com/docs/catalog/index.html): Catalog is an out-of-the-box solution for launching sponsored listings with Kevel. (340 words)
- [Decision Explainer](/content/dev-kevel-com/docs/decision-explainer/index.html): The Decision Explainer is a mode of invoking the Kevel Decision API that returns information explaining why each candidate ad was or was not chosen. (1,326 words)
- [Snowflake Destination](/content/dev-kevel-com/docs/snowflake-destination/index.html): Configuring your Snowflake destination. (744 words)
- [Ad Program Insights](/content/dev-kevel-com/docs/ad-program-insights/index.html): The Ad Program Insights area is a purpose-built dashboard, data explorer and AI-powered analytics to help media owners understand, grow, and optimize their advertising business (601 words)
- [Scheduled Reporting](/content/dev-kevel-com/docs/scheduled-reporting/index.html): Scheduled reporting enables you to repeat a report on a one-time, daily, weekly, or monthly basis. (809 words)
- [Custom Fields](/content/dev-kevel-com/docs/custom-fields/index.html): Overview
Custom fields are custom properties attached to advertisers, campaigns and flights. They act like extensions to your Kevel settings so you can track third-party data about the campaign or flight (from a product management system, your internal billing system, etc.) inside the Kevel app.
For… (513 words)
- [Decision](/content/dev-kevel-com/docs/decision-log/index.html): A decision log is generated for each placement object in an Ad Decision Request. (459 words)
- [Modifying the Ad Code](/content/dev-kevel-com/docs/modifying-the-ad-code/index.html): This page contains details on how to modify the ad code settings for Kevel's ad server. (1,565 words)
- [Data Shipping](/content/dev-kevel-com/docs/data-shipping/index.html): Kevel's data shipping feature delivers click, conversion, and impression data direct to an Amazon AWS S3 bucket. (590 words)
- [Per-ID Bid Modifiers in ADRs](/content/dev-kevel-com/docs/per-id-bid-overrides/index.html): Kevel’s bid override functionality allows customers to directly influence auction pricing in real time by submitting per-ID bid modifiers in Ad Decision Requests. This provides flexibility for advanced buyers who want to inject custom logic or real-time signals into bids, while still benefiting from Kevel’s decisioning framework. Bid overrides interact with floor prices, relevancy scores, and other override types to ensure consistent and transparent auction outcomes. (684 words)
- [Ad Sizes / Types](/content/dev-kevel-com/docs/ad-sizes/index.html): Kevel supports many IAB ad sizes and types as well as any custom dimensions you want to build. The range of accepted ad sizes runs from 1px by 1px to 9999px by 9999px. (252 words)
- [Misc Creative Features](/content/dev-kevel-com/docs/misc-creative-features/index.html): Hosting an Image with Kevel and Locating Image URL
You can use Kevel to host an advertiser's image or SWF file to be used in an HTML/JavaScript creative. Typically you would need to do this if your advertiser simply sends you an image/SWF file that is not hosted but needs to be included in any custo… (1,149 words)
- [Reserved Keys](/content/dev-kevel-com/docs/reserved-keys/index.html): Zerkel is bundled with a number of reserved keys that allow for targeting using databases and look ups integrated with Kevel, such as Kevel's Geo-IP database. (537 words)
- [Single Sign On](/content/dev-kevel-com/docs/single-sign-on/index.html): Single Sign On (SSO) mitigates compliance and security risks for organizations by giving businesses control over user authentication and user revocation via corporate mandated tools.
If you'd like to utilize SSO for your company to access Kevel, Kevel will provide documentation with steps necessary … (239 words)
- [User Permissions](/content/dev-kevel-com/docs/user-permissions-new/index.html): The following permission levels are available for media owner users within Kevel.
Overall
Permission level Abilities Not an organization admin View the user management page Search, adjust columns, and filter on the user management page Organization admin All abilities of a user who is not an organiz… (224 words)
- [Channels](/content/dev-kevel-com/docs/channels/index.html): A channel is a container of sites, which you can then target with flights. This is useful if you run on many sites (or different website domains) with different themes. (323 words)
- [Demographic / Custom Properties](/content/dev-kevel-com/docs/demographic/index.html): Demographic Segments are loved by advertisers, who will pay more knowing that they are showing ads to a targeted audience. (504 words)
- [Get Thumbnails and Images from Video Assets](/content/dev-kevel-com/docs/get-thumbnails-and-images-from-video-assets/index.html): Learn how to get images from a video to show a preview thumbnail or poster image. (765 words)
- [Bid Modifiers](/content/dev-kevel-com/docs/bid-modifiers/index.html): Maximize ad revenue through premium bidding (1,132 words)
- [Request Reporting](/content/dev-kevel-com/docs/request-reporting/index.html): Request Reporting helps you see impressions, clicks, events, and revenue etc. in your reports. (775 words)
- [Switch Networks](/content/dev-kevel-com/docs/switch-networks/index.html): If your user has access to more than one network, you can easily switch between different networks without logging out and logging in.
Click your user name in the upper right and select "Switch network":

Select the network you wish to use. Clicking "Select" logs you into that network.
You can use t… (66 words)
- [Flat rate reporting](/content/dev-kevel-com/docs/flat-rate-reporting/index.html): Flat rate reporting
Flat rate flights charge a fixed price for the entire flight period, regardless of performance. This pricing model is typically used for premium inventory and requires prior negotiation with the advertiser.
How the accrual method is determined
Per-request override . When calling … (292 words)
- [Auction-as-a-Service: Using AdQuery to Run Ads Against Your Own Candidate Sets](/content/dev-kevel-com/docs/auction-as-a-service/index.html): Auction-as-a-Service lets you pass eligible product IDs from your search engine to Kevel's Decision API via AdQuery, so Kevel runs the auction, pacing, budgeting, and tracking against only relevant candidates. Pair with Kevel Catalog to automate ad creation from your product feed. (1,541 words)
- [Data Models](/content/dev-kevel-com/docs/datashipping-log-types/index.html): Providing end-to-end transparency (225 words)
- [Conversion Tracking](/content/dev-kevel-com/docs/conversion-tracking/index.html): Conversion tracking happens in three different ways: Events, Pixels, and Server-to-Server. 
Conversions are post-click such as signing up for a newsletter or making a purchase. (978 words)
- [Manage API Keys](/content/dev-kevel-com/docs/manage-api-keys/index.html): API keys are required for using the Management API and other Kevel APIs. You can create and manage API keys for your account via the UI:
Click on the Settings dropdown from the top menu bar. Select "API Keys"
Note Kevel API keys are not user specific. They grant access to any API to any user in your… (80 words)
- [AdQuery](/content/dev-kevel-com/docs/adquery/index.html): AdQuery is a Decision API feature that filters which ads get selected based on properties of the ads and provides fine-grained controls on the ad request side. (968 words)
- [Setting Up Keyword Targeting](/content/dev-kevel-com/docs/enabling-keyword-targeting/index.html): With the Kevel Ad Server, keyword targeting is enabled at the Flight and/or the Ad level. You can set them up with either UI or the API. (684 words)
- [Custom Event Tracking](/content/dev-kevel-com/docs/custom-event-tracking/index.html): With Kevel, Custom Event Tracking goes beyond impressions, clicks, and conversions. For instance, you can track Likes, Saves, and Comments can be tracked at the ad-level. (958 words)
- [Creative Template Field Validation FAQ](/content/dev-kevel-com/docs/creative-template-field-validation-faq/index.html): Creative Templates are the way to define native ad units in Kevel. Custom validation on template fields allows users to specify a set of allowed values or a regex pattern that the system will validate input against. (715 words)
- [Inventory Overview](/content/dev-kevel-com/docs/inventory-overview/index.html): In Kevel terminology, "Inventory" refers to information about WHERE the ad placement is appearing. It also lets you group together websites and domains for easier targeting. (198 words)
- [UserDB](/content/dev-kevel-com/docs/userdb-log/index.html): A UserDB log is generated for each action performed on a UserDB record, such as Read, Add Interests etc. (200 words)
- [skipFilters: Bypassing Targeting Filters in the Decision API](/content/dev-kevel-com/docs/skipfilters/index.html): Use skipFilters in Kevel's Decision API to bypass Flight targeting rules — keyword, geo, segment, and more — on a per-placement basis. Reuse the same Flights and Ads across different contexts without duplicating Campaign configuration. (893 words)
- [Reporting Discrepancies](/content/dev-kevel-com/docs/reporting-discrepancies/index.html): This page outlines the common reasons for seeing reporting discrepancies for impressions. (311 words)
- [Azure Blob Storage Destination](/content/dev-kevel-com/docs/azure-blob-storage-bucket/index.html): Configuring your ABS bucket
Create storage account
In the Azure portal, navigate to the Storage accounts service and click + Create . In the "Basics" tab of the "Create a storage account" form, fill in the required details. In the "Advanced" settings, under "Security" make sure Enable storage accoun… (266 words)
- [Advertisers](/content/dev-kevel-com/docs/advertisers/index.html): Advertisers refers to the companies or the individuals paying to have their ad shown. (318 words)
- [SFTP Destination](/content/dev-kevel-com/docs/sftp-destination/index.html): Configuring your SFTP destination
Prerequisites
By default, SFTP uses keypair authentication for access. You will need a provided public key to configure your destination. It will look roughly like this:
ssh-key <ssh_public_key_beginning_with_AAAA> some-comment
Step 1: Create a user on the SFTP serv… (161 words)
- [Click Bucketing](/content/dev-kevel-com/docs/click-bucketing/index.html): Click bucketing sorts the clicks recorded in Kevel reporting into categories based on their origins. (412 words)
- [Additional Display Rules](/content/dev-kevel-com/docs/additional-display-rules/index.html): This page contains information about using additional page rules for targeting. (807 words)
- [Zerkel Queries](/content/dev-kevel-com/docs/zerkel-queries/index.html): Zerkel is a querying language used by Kevel to set the custom targeting of a flight, channel or creative. (753 words)
- [Creatives (Responsive)](/content/dev-kevel-com/docs/creatives-responsive/index.html): Overview
A responsive ad or creative is an ad that doesn't have a fixed height or width (like 300x250). Instead, a responsive ad automatically changes its size and format to fit whatever space it's in. So, the ad may be ~300x250 on one screen, but be ~320x480 on another, based on browser size.
These… (356 words)
- [Report Runs](/content/dev-kevel-com/docs/report-runs/index.html): Kevel's Report Runs is where you can find a history of the reports generated in your network. (410 words)
- [Geo-Targeting](/content/dev-kevel-com/docs/geo-location/index.html): Geotargeting is where we create advertisements based on the geographic locations of visitors.  At the flight level, you can target or exclude by Country, Region, or Metro/DMA Code. (607 words)
- [Sponsored Brands](/content/dev-kevel-com/docs/sponsored-brands/index.html): With Kevel, you can pair video, image, and text elements with a selection of promoted products. Layout, creative assets, and appearance are completely customizable with creative templates and server-side integration.
You will also be able to identify the purchase events associated with products, cat… (643 words)
- [Create Ads from CSV](/content/dev-kevel-com/docs/create-ads-from-csv/index.html): This guide walks you through how to create ads in bulk via uploading a CSV file to the Kevel UI. While you can create ads individually in the Kevel UI, or programmatically via the API, uploading a CSV file enables you to quickly upload several similar ads (for example, a global campaign localized to… (437 words)
- [Custom Data Shipping Properties](/content/dev-kevel-com/docs/custom-data-shipping-properties/index.html): You can pass custom data shipping properties on event URLs such as impression URLs, click URLs, conversion URLs, etc. (150 words)
- [Create Flights from CSV](/content/dev-kevel-com/docs/create-flights-from-csv/index.html): In this guide, we will walk you through how to add multiple Flights to a Campaign with the ease and convenience of uploading a CSV. (368 words)
- [Campaign Frequency Capping](/content/dev-kevel-com/docs/campaign-frequency-capping-1/index.html): If you set campaign frequency capping, it will apply to all the flights and ads that belong to it. (372 words)
- [Retargeting / Segment Targeting](/content/dev-kevel-com/docs/retargeting-1/index.html): Segment targeting is a form of user-level targeting that involves adding a user to a specific segment and then setting up campaigns that target just users from that segment. (498 words)
- [Datashipping V2](/content/dev-kevel-com/docs/datashipping-v2/index.html): Overview (193 words)
- [UserDB Tutorial (Interests)](/content/dev-kevel-com/docs/userdb-tutorial/index.html): Kevel's UserDB is your turnkey data store for Internal optimizations and for additional targeting options for advertisers, usually at a premium price. (907 words)
- [Setting Up Custom Targeting](/content/dev-kevel-com/docs/enabling-custom-targeting/index.html): To enable Custom Targeting, you'll want to tie queries written in Kevel's Zerkel Language to a Flight or Ad using the API or UI. (368 words)
- [Metadata on impressions and clicks](/content/dev-kevel-com/docs/metadata-on-impressions-and-clicks/index.html): This page explains how to append different types of data to impression and click URLs in order to provide additional reportable parameters or amend certain data parameters. (750 words)
- [Excluding Ads Based on Behavior](/content/dev-kevel-com/docs/behavioral/index.html): Kevel's "Excluding Ads Based on Past Behavior" capability refers to tracking a user's click/conversion behavior and blocking any ads from the same flight/advertiser. (421 words)
- [Keyword Logic](/content/dev-kevel-com/docs/keyword-logic/index.html): When you create keyword logic targeting rules in the Kevel UI, or via the API, there is specific business logic you must follow. (487 words)
- [Flight List Columns](/content/dev-kevel-com/docs/flight-list-columns/index.html): When viewing a list of flights, you can choose which columns display and hide.
This applies to both the list of all flights at https://app.kevel.co/#!/flights/ and to the list of flights for a specific campaign at https://app.kevel.co/#!/campaign/[campaignID]/flights/ .
To change which columns displ… (407 words)
- [Frequency Capping](/content/dev-kevel-com/docs/frequency-capping-1/index.html): Frequency Capping enables you to set the maximum number of times a given advertiser, campaign, flight, or ad can be displayed to any particularly user in a particular time period. (568 words)
- [Relevancy Score](/content/dev-kevel-com/docs/relevancy-score/index.html): With a relevancy score, you can choose how to reward ads that are on-message with viewers while requiring irrelevant ads to pay more to be eligible to serve. (869 words)
- [Auctions / eCPM Optimization](/content/dev-kevel-com/docs/optimization/index.html): Kevel uses effective Cost-Per-Mille (thousand impressions), or eCPM, to calculate the value of each ad in auction. It's the historical revenue of an ad per 1000 impressions. (737 words)
- [Advertiser Frequency Capping](/content/dev-kevel-com/docs/advertiser-frequency-capping-1/index.html): When you set up Advertiser Frequency Capping, you set the maximum number of times a given advertiser can be displayed to any particular person in a particular time period. (330 words)
- [Decision Ads API (Advanced)](/content/dev-kevel-com/docs/decision-api-advanced/index.html): This page builds upon the ad you created in the Quickstart, allowing you to test out some additional features. (585 words)
- [Category Targeting](/content/dev-kevel-com/docs/category/index.html): With Kevel you can target by what page / section of your site or app the user is on, and/or by higher-level category targeting that a specific product page is tied to. (372 words)
- [Day & Hour Parting](/content/dev-kevel-com/docs/day-hour-parting/index.html): Day Parting allows you to limit a flight to serve on specific days, times, or both. For instance, you could target users just in the evening or just on the weekends. (526 words)
- [Flight Frequency Capping](/content/dev-kevel-com/docs/flight-frequency-capping/index.html): When you set up frequency capping, you set the maximum number of times a given flight or creative can be displayed to any particular person in a particular time period. (329 words)
- [Considerations For Launching An Ad Platform](/content/dev-kevel-com/docs/considerations-for-getting-started-with-kevel/index.html): If you're launching or scaling an ad platform, Kevel can help you evaluate key questions as you think through your ad strategy. (1,232 words)
- [User-Level Targeting](/content/dev-kevel-com/docs/user-level/index.html): User-level targeting is highly recommended if you can save a persistent ID about your users such as through cookies, a log-in username, etc. (312 words)
- [Setting Up an Auction](/content/dev-kevel-com/docs/auction-general-settings/index.html): This page describes how to set up an Auction using Kevel's ad server APIs. (785 words)
- [Campaigns Overview](/content/dev-kevel-com/docs/overview/index.html): Kevel Campaigns contains the settings for Advertisers, Campaigns, Flights, Creatives, and Ads. (188 words)
- [Ad Frequency Capping](/content/dev-kevel-com/docs/ad-frequency-capping/index.html): When you set up frequency capping, you set the maximum number of times a given ad can be displayed to any particular person in a particular time period. (229 words)
- [Impression/Click Tracking](/content/dev-kevel-com/docs/tracking-overview/index.html): Learn more about how Kevel's Ad Server tracks impressions and clicks that you see in our award-winning Reporting UI and API. (466 words)
- [JavaScript Management SDK](/content/dev-kevel-com/docs/javascript-management-sdk/index.html): JavaScript Software Development Kit for Kevel Management APIs are usable server-side as TypeScript or JavaScript! (584 words)
- [Custom Targeting](/content/dev-kevel-com/docs/custom-targeting/index.html): Custom Targeting allows you to target combinations of key/values, and if that value for the given key is passed in the request, the ad will show if it matches the rule. (388 words)
- [Additional Targeting Ideas](/content/dev-kevel-com/docs/additional-targeting-ideas/index.html): This page contains information for using weather targeting or company targeting. (123 words)
- [Ad Capping](/content/dev-kevel-com/docs/ad-capping/index.html): With the Kevel Ad Server, Ad Capping refers to the automatic stopping of a Flight upon hitting a certain metric. (605 words)
- [Announcements](/content/dev-kevel-com/changelog/index.html): Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for retail media, sponsored listings, internal promotions, native ads, and more. (1,038 words)
- [Passing Keywords](/content/dev-kevel-com/docs/passing-keywords-in-requests/index.html): You can pass keywords either through the Kevel Decision API request, through JS ad calls, or through a 3rd party CMS. (352 words)
- [Proxying Impressions Through Your Server](/content/dev-kevel-com/docs/proxying-impressions-through-your-own-server/index.html): By using proxy impression counts, you can control the domains for ad serving, customize the format of impression tracking pixels, and minimize reporting discrepancies. (346 words)
- [Keyword Targeting](/content/dev-kevel-com/docs/keyword-targeting/index.html): Keyword targeting is a filter you can apply to a flight or ad so that the flight's ads serve only to placements where those keywords are passed in the ad code or Decision API request. (604 words)
- [Priorities / Waterfall](/content/dev-kevel-com/docs/priorities/index.html): Priorities determine what sets of ads have precedence over others. For instance, you can set rules so that House Ads only appear if there's no advertiser to fill the slot. (494 words)
- [Ad Decision Engine Overview](/content/dev-kevel-com/docs/delivery-basics/index.html): Kevel's ad decision engine chooses to serve a creative to a placement based on the Creative's size, targeting and goal settings, and the channel's priority for the flight. (633 words)
- [Server to Server Conversion Tracking](/content/dev-kevel-com/docs/server-to-server-conversion-tracking2/index.html): If a user is a Kevel Decision API client, they need to make a server-to-server call when the conversion event is triggered. (374 words)
- [Java Decision SDK](/content/dev-kevel-com/docs/java-decision-sdk/index.html): This page contains information about the Java Software Development Kit for Kevel Decision & UserDB APIs. (356 words)
- [Email Ads Overview](/content/dev-kevel-com/docs/email-ads-overview/index.html): Overview
This guide explains how to set up an email campaign in Kevel, and how to generate tags for use in your email ad server .
Keep in mind that email serving only works for creatives that are images, so you can't serve Javascript, iFrames etc. These formats do not work well with email clients' r… (819 words)
- [Passing Custom Targeting Data](/content/dev-kevel-com/docs/passing-custom-targeting/index.html): This page contains information about passing custom targeting data. (166 words)
- [Targeting Overview](/content/dev-kevel-com/docs/targeting-overview/index.html): Kevel's Ad Serving API offers many ways for you to target your ads and content. (56 words)
- [Kevel Glossary](/content/dev-kevel-com/docs/kevel-glossary/index.html): These page contains  Kevel-specific terms related to our campaign structure and miscellaneous terminology. (546 words)
- [Modifying Email Codes](/content/dev-kevel-com/docs/modifying-email-codes/index.html): Preventing Caching in the Email Ad Code
Browsers will cache images for Email ad code if the same URL is used for multiple email campaigns. To avoid this, you should make the URL unique each time you send a campaign.
Because the last part of the URL generated by our ad code page consists of a randoml… (529 words)
- [Sponsored Listings](/content/dev-kevel-com/docs/sponsored-listings/index.html): Sponsored listings match formatting of organic listings (unobtrusive) and match what they are searching/browsing for (relevant). (367 words)
- [Clojure Decision SDK](/content/dev-kevel-com/docs/clojure-decision-sdk/index.html): This page contains information about the Clojure Software Development Kit for Kevel Decision & UserDB APIs. (320 words)
- [Registering Callbacks From the JavaScript Ad Code](/content/dev-kevel-com/docs/registering-callbacks-from-the-javascript-ad-code/index.html): You can add the ados.on() function to your JavaScript ad code to listen for events and register callbacks. (255 words)
- [3rd-Party Pixel Tracking](/content/dev-kevel-com/docs/adding-a-third-party-tracking-pixel-to-a-creative/index.html): A 3rd party tracking pixel is code inserted into the JavaScript/HTML of a creative that causes a 1x1 transparent image to be present, and it is used to track ad impressions. (201 words)
- [Self-Serve](/content/dev-kevel-com/docs/self-serve/index.html): Self serve ad platforms target the long-tail of advertisers with low budgets, but in aggregate represent substantial revenue. (529 words)
- [Python Decision SDK](/content/dev-kevel-com/docs/python-decision-sdk/index.html): This page contains information about the Python Software Development Kit for Kevel Decision & UserDB APIs. (263 words)
- [JavaScript Decision SDK](/content/dev-kevel-com/docs/javascript-decision-sdk/index.html): This page contains information about the Javascript Software Development Kit for Kevel Decision & UserDB APIs. (433 words)
- [eCPM Partitions](/content/dev-kevel-com/docs/ecpm-partitions/index.html): eCPM Partitions track the eCPM performance data of your ads separately for different partitions of your inventory. (487 words)
- [Decision Explainer UI](/content/dev-kevel-com/docs/decision-explainer-ui/index.html): Kevel's Decision Explainer UI helps you debug why a particular ad is winning or losing on your ad requests. (394 words)
- [Ruby Decision SDK](/content/dev-kevel-com/docs/ruby-decision-sdk/index.html): This page contains information about the Ruby Software Development Kit for Kevel Decision & UserDB APIs. (264 words)
- [iOS Swift SDK](/content/dev-kevel-com/docs/ios-swift-sdk/index.html): This page contains information about the IOS Swift Software Development Kit for Kevel Decision & UserDB APIs. (339 words)
- [Introduction to Kevel](/content/dev-kevel-com/docs/understanding-kevel/index.html): Kevel is a set of APIs so customers can create unified ad platform that allows for any ad format, any creative, and management of multiple demand sources. (601 words)
- [Decision SDKs](/content/dev-kevel-com/docs/decision-sdks/index.html): Use the Kevel Decision SDKs to easily fetch ad decisions or update your UserDB records. (144 words)
- [User Level Attribution](/content/dev-kevel-com/docs/user-level-attribution/index.html): Kevel's Ad Platform Catalog enables user level attribution, tying media exposure to transaction. (692 words)
- [Direct Sold](/content/dev-kevel-com/docs/direct-sold/index.html): With direct-sold campaigns, the most common execution is through insertion orders (contracts that denote the length of campaign and costs). (382 words)
- [Ad Blocking](/content/dev-kevel-com/docs/ad-blocking/index.html): Ad blocking programs identify ads on a website and prevent them from being displayed. (527 words)
- [3rd Party Tracking](/content/dev-kevel-com/docs/ad-trafficking/index.html): This page includes topics around how to integrate 3rd party tracking into your impressions, clicks, and conversions. (35 words)
- [Ruby Management SDK](/content/dev-kevel-com/docs/ruby-management-sdk/index.html): This page contains information for using the Ruby Software Development Kit for Kevel Management APIs. (133 words)
- [Programmatic Fill](/content/dev-kevel-com/docs/programmatic-fill/index.html): Rather than filling all available ad impressions with self-serve or direct-sold advertisers, you may want to use programmatic fill to gain incremental revenue. (365 words)
- [Advertiser Placement Limits](/content/dev-kevel-com/docs/advertiser-placement-limits/index.html): Setting a advertiser placement limits provides a cap for how often ads from that advertiser will appear in an ad request. (112 words)
- [VAST Ad Code](/content/dev-kevel-com/docs/vast-ad-code/index.html): You must generate VAST ad code yourself, and VAST ad tags are in the format of a URL that will be called by a video player. (349 words)
- [Android SDK](/content/dev-kevel-com/docs/android-sdk/index.html): This page contains information about the Android Software Development Kit for Kevel Decision & UserDB APIs. (134 words)
- [Generating Ad Code](/content/dev-kevel-com/docs/generating-ad-code-1/index.html): When generating ad code, you'll typically use the Standard ad code option; however, you may also use the Synchronous option, the Email option, or the 3rd Party Ad Server option. (330 words)
- [Sponsored Profiles](/content/dev-kevel-com/docs/sponsored-profiles/index.html): A sponsored profile provides a seamless opportunity to generate revenue during the swiping process without jarring the end user. (102 words)
- [Promoted Posts](/content/dev-kevel-com/docs/promoted-posts/index.html): Promoted posts are ads that look, feel, and behave like organic posts; usually appearing "in-feed" in way that provides non-jarring ad experiences. (101 words)
- [Sponsored Recipes/Ingredients](/content/dev-kevel-com/docs/sponsored-recipes/index.html): Letting food brands offer sponsored recipes is a high-value offer to advertisers, and users are saved from obtrusive banner ads (108 words)
- [Ad Codes](/content/dev-kevel-com/docs/ad-code/index.html): Kevel offers four options for ad codes: Synchronous, Asynchronous, Email, and 3rd Party Ad Server. (321 words)
- [Management SDKs](/content/dev-kevel-com/docs/management-sdks/index.html): Use the Kevel Management SDKs (software development kits) to manage your campaigns, flights, and ads or generate real-time or historic reports. (50 words)
- [Sponsored Locations](/content/dev-kevel-com/docs/sponsored-locations/index.html): Sponsored locations with an icon appearing on a map is a much better user experience versus a digital ad covering it up. (115 words)
- [Native Ad Units](/content/dev-kevel-com/docs/native-ad-units/index.html): Native ad units may be unique formats for things like sponsored listings, sponsored post, sponsored recipes, etc. (85 words)
- [Sales Models](/content/dev-kevel-com/docs/sales-models/index.html): With Kevel you can sell your inventory in a variety of ways and configure the system to prioritize based on your goals. (68 words)
- [Email Ads](/content/dev-kevel-com/docs/email-ads/index.html): This guide explains how to set up email ad campaigns in Kevel, and how to generate tags for use in your email platform. (63 words)
- [Travel Media Guide](/content/kevel-com/travel-media-guide/index.html): Step-by-step guide for airlines, OTAs, and hotels to build high-margin travel media networks using first-party data. Infrastructure and strategy. (4,177 words)
- [Chairish: fast sponsored listings via Kevel ad server](/content/kevel-com/customers/chairish/index.html): The peer-to-peer marketplace monetizes with self-serve sponsored listings (475 words)
- [A Retailer’s Guide to Ad Server Questions & Answers | Kevel](/content/kevel-com/ad-server-guide/index.html): Finding the right ad serving solution can be crucial for marketers looking to optimize their ad strategy. Learn More in Kevel’s Ad Server Guide. (2,669 words)
- [Kevel Customer Stories](/content/kevel-com/customers/index.html): Discover how brands across the globe use Kevel's APIs to build, launch, and own their ad platforms in weeks. (634 words)
- [What Is Retail Media? The 2026 Guide for Platforms & Marketplaces](/content/kevel-com/retail-media/index.html): Retail media overview, including definitions and market trends for retail media ad publishers. (2,114 words)
- [UserDB](/content/dev-kevel-com/docs/userdb-1/index.html): UserDB is a first party data store that enables you to activate on user-level targeting. UserDB can serve as an activation destination for any segmentation tool. (1,378 words)
- [What Happens When You Let Agents Build a Commerce Media Network](/content/kevel-com/blog/what-happens-when-you-let-agents-build-a-commerce-media-network.html): Can AI agents run a retail media network? Kevel found out by building one live, real ad server, real campaigns, and a team of agents doing the work. (1,136 words)
- [Native Advertising: Guide for Retailers & Commerce Media 2026](/content/kevel-com/native-advertising/index.html): Kevel's guide to native commerce media in 2026: what it is, why it's essential for retailers, and how to build native formats with server-side tech. (2,128 words)
- [El Corte Inglés 3x conversions via retail media](/content/kevel-com/customers/el-corte-ingles/index.html): Kevel helps El Corte Inglés activate first-party data and predictive audience segmentation to triple conversions and power retail media. (491 words)
- [Key Takeaways from NRF 2025 — Retail’s Future Trends](/content/kevel-com/blog/key-highlights-from-nrf-2025-transformative-trends-shaping-the-retail-industry.html): Kevel's NRF 2025 highlight: Key trends in AI, retail media, sustainability, and in-store experiences from three days of industry innovation. (1,118 words)
- [Update reserved campaign](/content/dev-kevel-com/reference/put_forecaster-reserved-campaign-reservedcampaignid.html): Fully replace an existing reserved campaign with the provided data. All required fields must be provided.
Important: ID handling for flights and ads
The campaign id is required and must match the path parameter. Flights and ads with an id : Will be updated in-place if the ID exists. Flights and ads … (179 words)
- [Get Catalog](/content/dev-kevel-com/reference/getcatalog/index.html): Retrieve the specified catalog. This will include the alias configuration, how the item parameters should be represented in a GUI, as well as read-only information about how brands, categories and merchants have been setup in the catalog system. (367 words)
- [Get Creative Template](/content/dev-kevel-com/reference/get-creative-template-1/index.html): This endpoint returns a creative template object by Id . (231 words)
- [Privacy Notice](/content/dev-kevel-com/docs/privacy-policy-customers/index.html): Kevel Privacy Notice
Effective: 1 March 2023
Adzerk, Inc. (“Kevel”) and its affiliates have created this Privacy Notice (this “Notice”) to describe how we collect, use, store, transfer, disclose, and process personal information (“Information” or “Data”) when you use our website or our platforms or … (2,276 words)
- [Travel & Tourism Ad Solutions | Ad Server Platform](/content/kevel-com/industries/travel/index.html): Build a high-performance ad business for your travel platform with Kevel. Deliver relevant offers, boost engagement, and enhance traveler experiences. (310 words)
- [Kevel Audience | Unlock your first-party data](/content/kevel-com/audience/index.html): Kevel Audience provides first-party data collection and segmentation for audience activation and personalization, all deployed on a private infrastructure. (365 words)
- [Kevel ad server drives 478% ROAS for MC](/content/kevel-com/customers/mc/index.html): With Kevel, Endless, MC’s retail media business unit, launched 160 ad placements in just six months, all leveraged with loyalty program data knowledge (1,443 words)
- [GDPR Compliance and Consent Settings](/content/dev-kevel-com/docs/gdpr-compliance-and-consent-settings/index.html): This document describes specific integration instructions to ensure compliance with the European Union's General Data Protection Regulation (GDPR).
Please refer to our Kevel & GDPR doc for a high-level overview of how to prepare for the GDPR.

GDPR compliance and consent settings are also applicable… (1,078 words)
- [Client-Side Requests and CORS](/content/dev-kevel-com/reference/client-side-requests-and-cors/index.html): The Decision API supports CORS for Fetch requests. Github's documentation has a good overview of CORS.
If you make client-side requests to the Decision API and expect cookies in the response, you must pass the CORS headers described below.
The CORS preflight request looks like this:
curl -i https://… (242 words)
- [List traffic modifiers](/content/dev-kevel-com/reference/get_forecaster-modifiers-traffic/index.html): List all existing Forecast Traffic Modifiers. (65 words)
- [Kevel API Quickstart and Tutorial](/content/kevel-com/quickstart/index.html): Interested in learning more about what Kevel has to offer? Kevel's API Quickstart lets you quickly test how our APIs work, and look, in practice. (576 words)
- [Databricks](/content/dev-kevel-com/docs/databricks-destination/index.html): Configuring your Databricks destination for Data Shipping. (679 words)
- [Ad Serving for Marketplaces | Kevel](/content/kevel-com/industries/marketplaces/index.html): Build a marketplace ad platform in weeks, not years, with Kevel's APIs. Get a free API Key today. (512 words)
- [Careers at Kevel | Join Our Team in Ad Tech & Innovation](/content/kevel-com/careers/index.html): Kevel is an award-winning, inclusive, and remote-friendly workplace. See our current job opportunities and consider joining our team! (1,162 words)
- [Per-ID eCTR + eCPM Overrides](/content/dev-kevel-com/docs/per-id-ectr-ecpm-overrides/index.html): Fine-tune campaign performance from the very first impression (450 words)
- [Getting Started with Kevel](/content/dev-kevel-com/reference/getting-started-with-kevel/index.html): Kevel is a set of APIs that allows for customers to build a unified ad platform that allows for any ad format, any creative, and management of multiple demand sources. (549 words)
- [CoinGecko](/content/kevel-com/customers/coingecko/index.html): The world's largest independent crypto data aggregator serves tens of millions of high-intent users across web, mobile, and Gecko Terminal and has found a smarter way to monetize them. (758 words)
- [Kevel News Hub | Latest Press & Media Updates](/content/kevel-com/press/index.html): Find the latest and greatest Kevel articles, interviews, newsletters, etc., Host, distribute and monetize your podcast with Audioboom. (282 words)
- [Vulnerability Report Submission | Kevel](/content/kevel-com/vulnerability/index.html): Let Kevel know about any vulnerabilities and security issues you may have found during your Keve-powered journey. (824 words)
- [Kevel Console | Ultimate flexibility, unlimited potential](/content/kevel-com/console/index.html): Omnichannel, AI-driven retail media campaign management tool. Scale your inventory and data across your shoppers favorite places on the internet. (216 words)
- [Kevel Blog — Insights on Ad Tech, Retail Media & Data](/content/kevel-com/blog/index.html): Articles for product managers, engineers, and others who envision a better future for digital advertising. Learn how to build user-first ad platforms. (610 words)
- [iFood case study: 20x ad revenue with Kevel ad server](/content/kevel-com/customers/ifood/index.html): Latin America’s largest food delivery platform partners with Kevel to launch a custom self-serve solution that rakes in new ad revenue. (964 words)
- [Security and Privacy Law Compliance | Kevel](/content/kevel-com/security/index.html): Data protection is Kevel's default mode. See an overview of our privacy law compliance and explore the security benefits of our server-side ad serving. (249 words)
- [Kevel Modern Slavery Statement - Commitment to Ethical Operations](/content/kevel-com/modern-slavery-statement/index.html): Kevel's Modern Slavery Statement affirms UK Act compliance and steps we take to prevent slavery in our ad infrastructure supply chain. (533 words)
- [Ad Serving for Finance Media Networks | Kevel](/content/kevel-com/industries/financial-media/index.html): Launch a custom finance media network with Kevel in as little as 14 days. (391 words)
- [Kevel Ad Unit Use Cases | Kevel](/content/kevel-com/ad-unit/index.html): Build and serve custom ad units that integrate seamlessly with your platform and first-party data for high-performance, privacy-compliant ads. (190 words)
- [Kevel AI: Transparent Retail Media AI You Control](/content/kevel-com/ai/index.html): Transparent, retailer-controlled AI for retail media. Boost revenue with yield forecasting, custom relevancy & AI segments. You own your data. (909 words)
- [Build Your Own Retail Media Platform | Kevel](/content/kevel-com/industries/retail-media/index.html): Build out your own retail media platform in weeks, not years, with Kevel's APIs. Get a free API Key today. (518 words)
- [Kevel Partner Ecosystem — Integrations & Collaboration](/content/kevel-com/lp/partners/index.html): Partner with Kevel to build custom ad servers and retail media networks that scale with your data, maximize advertiser ROI, and boost incremental revenue. (229 words)
- [Ad Serving for Food Delivery Apps | Kevel](/content/kevel-com/industries/delivery-apps/index.html): Kevel's APIs enable grocery and restaurant delivery apps to monetize with native ads, sponsored listings, personalized products, and more. (507 words)
- [Adzerk Raises a Series A and Rebrands to Kevel](/content/kevel-com/blog/adzerk-rebrand-kevel/index.html): Adzerk has raised Series A funding and is rebranding to Kevel to build ad serving apis and help publishers take back the Internet. (350 words)
- [Kevel Jobs](/content/kevel-com/careers/jobs/index.html): See our current job opportunities and consider joining our team! (141 words)
- [Ad Server Platform for Custom Ads | Kevel](/content/kevel-com/ad-server/index.html): Launch quickly and expand rapidly. Our APIs and Kevel Audience work together to provide a customizable ad serving solution that delivers  non-invasive ads. (337 words)
- [Custom Ad Server: Edmunds' 30% Revenue Lift](/content/kevel-com/customers/edmunds/index.html): The innovative car marketplace integrates native ads into search results (387 words)
- [Talk to Kevel Support - Ad Infrastructure Experts](/content/kevel-com/help/index.html): Have an issue, found a bug, or have a question? Kevel's dedicated Support team will help with your ad server needs. Submit a ticket, get a quick response! (96 words)
- [Privacy Request Center | DataGrail](/content/preferences-kevel-com/dont_sell/index.html) (35 words)
- [Welcome](/content/dev-kevel-com/docs/index.html): Welcome to the starting page for learning more about Kevel's ad serving APIs and retail media cloud infrastructure. (88 words)
- [Developer Tools Overview](/content/dev-kevel-com/docs/developer-tools-overview/index.html): Kevel loves our customer developers, and we're committed to building lots of great tools to help you utilize our platform in your own Retail Media applications. (236 words)

## About Pages

- [Start Your Journey with Kevel | Kevel](/content/kevel-com/contact/index.html): Want to learn more and give our APIs a try? We'd love to give you a test drive! Contact us to get a free Kevel demo and API Key. (239 words)
- [About Kevel — Our Story, Mission & Ad Tech Vision](/content/kevel-com/about/index.html): Kevel is on a mission to make the internet a better place. Learn more about our company history, investors, and award-winning APIs and team. (2,088 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives